📌 Core Information
🔹 Job Title: Digital Marketing Specialist (7-month replacement / Mid-August 2025) (English version)
🔹 Company: Averna
🔹 Location: Montréal, QC, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing campaigns across various platforms
- Optimizing marketing automation workflows and processes
- Collaborating with cross-functional teams to ensure consistent branding and messaging
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a strong understanding of digital marketing principles and hands-on experience with marketing automation tools.
📋 Key Responsibilities
✅ Set up, execute, and manage digital marketing campaigns (email, social media) in marketing automation platforms
✅ Ensure timely delivery of marketing materials and monitor campaign performance
✅ Implement and manage marketing automation workflows, ensuring accuracy in segmentation, lead scoring, and customer journey flows
✅ Build the social media calendar, monitor social media accounts, and engage with online communities
✅ Track, analyze, and report on the performance of campaigns using tools such as Google Analytics, social media analytics, and marketing automation dashboards
✅ Collaborate with content creators, designers, and other marketing team members to ensure consistent branding and messaging across all channels
✅ Coordinate with sales teams to ensure alignment between marketing and customer experience
✅ Oversee the use of marketing automation tools and maintain best practices for automation processes
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or related field
Experience: 2+ years of experience in digital marketing, marketing automation, or a similar role
Required Skills:
- Proficient in marketing automation platforms (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, etc.)
- Strong knowledge of digital marketing concepts, including email marketing, paid advertising, and SEO/SEM
- Excellent organizational and project management skills with attention to detail
- Analytical mindset with experience in reporting and data analysis
- Ability to work independently and collaboratively in a fast-paced environment
- Bilingual - Fluent in English and French, both spoken and written
Preferred Skills:
- Familiarity with HTML/CSS for email and landing page customization
- Basic understanding of Google Analytics and Google Tag Manager
- Experience in A/B testing and campaign optimization techniques
ASSUMPTION: While not explicitly stated, proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level digital marketing role in Montréal, the estimated salary range is CAD 60,000 - CAD 80,000 per year.
Benefits:
- Flexible work hours and hybrid working model
- Flex days paid between Christmas and New Year’s
- Additional day off for your birthday
- Full competitive benefits package
- Significant discount on your Montreal transit pass
- Learning and growing through multiple cutting-edge projects and clients
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Averna is a global leader in test and quality solutions, serving clients in various industries such as automotive, life science, consumer electronics, and telecom.
Company Size: Averna has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: Averna was founded in 1999 and has since grown to become a trusted partner for product designers, developers, and OEMs.
Company Description:
- Averna offers specialized expertise and innovative test, vision inspection, precision assembly, and automated solutions
- The company partners with clients to help them achieve higher product quality, accelerate time to market, and protect their brands
- Averna has offices around the world and numerous industry certifications such as ISO
Company Specialties:
- Test Systems Integration
- Test Automation
- Design for Test
- Enterprise Test Software
- Validation Systems
- DOCSIS Verification
- Build-to-Print
- RF Record & Playback
- LabVIEW
- TestStand
- PXI
- FPGAs
- ATE
- Vector Signal Transceiver
- Engineering
- Vision Systems
- and RF & Microwave
Company Website: https://www.averna.com/
ASSUMPTION: Averna's focus on test and quality solutions requires candidates with strong technical skills and a commitment to continuous learning and improvement.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing or a related field.
Reporting Structure: The Digital Marketing Specialist reports directly to the Marketing Manager.
Work Arrangement: This role follows a hybrid work arrangement, with 3 days in the office (Tuesday to Thursday).
Growth Opportunities:
- Expanding skills in digital marketing and automation
- Gaining experience working with a global company and international clients
- Potential career progression into senior marketing roles or specialized marketing positions
ASSUMPTION: Averna's commitment to employment equity and encouraging diversity and inclusion provides opportunities for candidates from various backgrounds to grow and succeed in their careers.
🌍 Location & Work Environment
Office Type: Averna's office is located in Montréal, QC, Canada, and offers a modern and dynamic atmosphere.
Office Location(s): 1001 Rue Lenoir, Suite A-400, Montréal, QC H4C 2Z6, CA
Geographic Context:
- Montréal is a multicultural city with a vibrant tech industry
- The city offers a high quality of life with numerous cultural attractions, restaurants, and outdoor activities
- Montréal is bilingual, with French and English being the official languages
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to candidates who prefer a mix of in-office and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and knowledge
- Proficient use of marketing automation tools
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Averna's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience
- Include specific examples of your experience with marketing automation tools and campaign management
- Demonstrate your understanding of Averna's business and the role's requirements in your cover letter
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Digital Marketing, Marketing Automation, Campaign Management, Email Marketing, Social Media Marketing, CRM, SEO/SEM, A/B Testing, Data Analysis, Google Analytics, Marketing Analytics, Marketing Operations, Marketing Strategy
ASSUMPTION: Averna's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- HubSpot (or other marketing automation platforms)
- CRM tools (Salesforce, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Google Analytics
- Google Tag Manager
- HTML/CSS
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Teamwork and commitment
- Innovation and knowledge
- Performance and leadership
- Customer satisfaction
Work Style:
- Collaborative and cross-functional teamwork
- Fast-paced and dynamic environment
- Focus on continuous learning and improvement
- Data-driven decision-making
Self-Assessment Questions:
- Do you have strong organizational skills and attention to detail?
- Are you comfortable working independently and collaboratively in a fast-paced environment?
- Do you have a strong commitment to continuous learning and improvement?
- Are you fluent in English and French, both spoken and written?
ASSUMPTION: Averna's values and work style require candidates who are strong team players, committed to continuous learning, and able to thrive in a fast-paced and dynamic environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Collaborating effectively with cross-functional teams
- Working in a hybrid environment and balancing in-office and remote work
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing automation and campaign management
- Industry-specific context: Averna serves clients in various industries, requiring candidates with broad digital marketing experience
- Career path comparison: This role offers opportunities for growth into senior marketing roles or specialized marketing positions
ASSUMPTION: Averna's unique focus on test and quality solutions sets this role apart from similar positions in other companies.
📝 Sample Projects
- Managing a multi-channel marketing campaign for a new product launch
- Optimizing email marketing automation workflows to improve open rates and click-through rates
- Analyzing social media engagement metrics and developing strategies to improve brand awareness and reach
ASSUMPTION: These sample projects demonstrate the hands-on and data-driven nature of the Digital Marketing Specialist role at Averna.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Averna support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Averna measure the success of its digital marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Averna's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
