Digital Marketing Specialist (7-month replacement / Mid-August 2025) (English version)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (7-month replacement / Mid-August 2025)

🔹 Company: Averna

🔹 Location: Montréal, QC, Canada

🔹 Job Type: Full-time, Hybrid (3 days in the office)

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Executing and managing digital marketing campaigns across various platforms
• Optimizing marketing automation systems and tools for improved performance
• Collaborating with cross-functional teams to ensure consistent branding and messaging
• Analyzing campaign performance and providing data-driven insights and recommendations

ASSUMPTION: This role requires a strong background in digital marketing and marketing automation, with a focus on campaign execution and optimization. The ideal candidate will have experience working with marketing automation platforms and CRM tools, as well as a solid understanding of digital marketing concepts.

📋 Key Responsibilities

✅ Set up, execute, and manage digital marketing campaigns (email, social media) in marketing automation platforms

✅ Ensure timely delivery of marketing materials across various channels and monitor campaign performance

✅ Implement and manage marketing automation workflows, ensuring accuracy in segmentation, lead scoring, and customer journey flows

✅ Build and maintain the social media calendar, monitor social media accounts, and engage with online communities

✅ Track, analyze, and report on the performance of campaigns using tools such as Google Analytics, social media analytics, and marketing automation dashboards

✅ Collaborate with content creators, designers, and other marketing team members to ensure consistent branding and messaging across all channels

✅ Coordinate with sales teams to ensure alignment between marketing and customer experience

✅ Oversee the use of marketing automation tools and maintain best practices for automation processes

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong analytical skills to effectively track, analyze, and report on campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related field

Experience: 2+ years of experience in digital marketing, marketing automation, or a similar role

Required Skills:

• Proficient in marketing automation platforms and CRM tools
• Knowledge of HubSpot Marketing Hub or similar tools
• Experience with social media management tools
• Strong knowledge of digital marketing concepts, including email marketing, paid advertising, and SEO/SEM
• Excellent organizational and project management skills with attention to detail
• Analytical mindset with experience in reporting and data analysis
• Ability to work independently and collaboratively in a fast-paced environment
• Fluent in English; knowledge of French, Chinese, Vietnamese, or Japanese is an asset

Preferred Skills:

• Familiarity with HTML/CSS for email and landing page customization
• Basic understanding of Google Analytics and Google Tag Manager
• Experience in A/B testing and campaign optimization techniques

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and marketing automation, with a focus on campaign execution and optimization. They should be proficient in marketing automation platforms and CRM tools, as well as have a solid understanding of digital marketing concepts.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the Montréal area, the estimated salary range is CAD 60,000 - CAD 80,000 per year.

Benefits:

• Flexible work hours and hybrid working model
• Flex days paid between Christmas and New Year’s
• Additional day off for your birthday
• Full competitive benefits package
• Significant discount on your Montreal transit pass
• Learning and growing through multiple cutting-edge projects and clients

Working Hours: Full-time, 40 hours per week, with a hybrid working model (3 days in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the Montréal area. Actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Averna is a global leader in test and quality solutions, serving clients in various industries such as automotive, life science, consumer electronics, and telecom. The company offers specialized expertise and innovative solutions that help clients achieve higher product quality, accelerate time to market, and protect their brands.

Company Size: Averna has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Averna was founded in 1999 and has since grown to become a global leader in its industry, with offices around the world.

Company Description:

• Averna delivers industry-leading test solutions and services for communications and electronics device-makers worldwide, accelerating product development, quality, and innovation.
• The company serves international customers and collaborates with cross-functional teams in California, across the US, with sister sites in Mexico, in Canada, in Europe, and Asia.
• Averna offers thrilling projects that stretch employees' skills and talent to the maximum, providing an environment for growth and success.

Company Specialties:

• Test Systems Integration
• Test Automation
• Design for Test
• Enterprise Test Software
• Validation Systems
• DOCSIS Verification
• Build-to-Print
• RF Record & Playback
• LabVIEW
• TestStand
• PXI
• FPGAs
• ATE
• Vector Signal Transceiver
• Engineering
• Vision Systems
• and RF & Microwave

Company Website: https://www.averna.com/

ASSUMPTION: Averna's focus on global test and quality solutions provides a unique opportunity for the Digital Marketing Specialist to work on international campaigns and collaborate with diverse teams.

📊 Role Analysis

Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience in digital marketing and marketing automation.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including content creators, designers, and sales teams.

Work Arrangement: This is a hybrid role, with 3 days in the office (Tuesday to Thursday) and the option to work remotely for the remaining 2 days.

Growth Opportunities:

• Working on international campaigns and collaborating with diverse teams
• Learning and growing through multiple cutting-edge projects and clients
• Potential career advancement within the marketing department or other areas of the company

ASSUMPTION: The Digital Marketing Specialist role at Averna offers a unique opportunity to work on global campaigns and collaborate with diverse teams, providing ample growth and learning opportunities.

🌍 Location & Work Environment

Office Type: Averna's office is located in Montréal, QC, Canada, and offers a modern, dynamic atmosphere with passionate people.

Office Location(s): 1001 Rue Lenoir, Suite A-400, Montréal, QC H4C 2Z6, CA

Geographic Context:

• Montréal is a multicultural city with a vibrant arts and culture scene, as well as numerous outdoor activities and recreational opportunities
• The city is home to a diverse range of industries, including technology, healthcare, and finance
• Montréal has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, 40 hours per week, with a hybrid working model (3 days in the office)

ASSUMPTION: Averna's office in Montréal provides a modern, dynamic work environment with passionate people, offering a unique opportunity to work in a global test and quality solutions company.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Digital marketing and campaign management skills
• Marketing automation platform proficiency
• Analytical and reporting skills
• Collaboration and communication skills
• Cultural fit and alignment with Averna's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing and campaign management skills, as well as your proficiency in marketing automation platforms and CRM tools
• Provide specific examples of your experience with email marketing, paid advertising, and SEO/SEM
• Demonstrate your ability to work independently and collaboratively in a fast-paced environment
• Showcase your analytical mindset and experience in reporting and data analysis
• Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement

ATS Keywords: Digital Marketing, Marketing Automation, Campaign Management, Email Marketing, Paid Advertising, SEO, SEM, Marketing Analytics, Marketing Operations, CRM, Social Media Marketing

ASSUMPTION: The interview process for the Digital Marketing Specialist role at Averna will focus on assessing the candidate's digital marketing and campaign management skills, as well as their proficiency in marketing automation platforms and CRM tools. The ideal candidate will have a strong background in digital marketing and marketing automation, with a focus on campaign execution and optimization.

🛠️ Tools & Technologies

• HubSpot Marketing Hub
• CRM tools (e.g., HubSpot CRM, Salesforce, or similar)
• Social media management tools (e.g., Hootsuite, Buffer, or similar)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads, or similar)
• SEO/SEM tools (e.g., Google Search Console, SEMrush, Ahrefs, or similar)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)

ASSUMPTION: The Digital Marketing Specialist role at Averna requires proficiency in marketing automation platforms and CRM tools, as well as experience with social media management tools, email marketing platforms, and paid advertising platforms.

👔 Cultural Fit Considerations

Company Values:

• Teamwork and commitment
• Innovation and knowledge
• Performance and leadership
• Customer satisfaction

Work Style:

• Collaborative and supportive team environment
• Fast-paced and dynamic work environment
• Focus on continuous learning and growth
• Hybrid working model with 3 days in the office

Self-Assessment Questions:

• Do you thrive in a collaborative and supportive team environment?
• Are you comfortable working in a fast-paced and dynamic work environment?
• Do you enjoy learning and growing through multiple cutting-edge projects and clients?
• Are you comfortable working in a hybrid environment with 3 days in the office?

ASSUMPTION: The ideal candidate for the Digital Marketing Specialist role at Averna will be a strong team player, comfortable working in a fast-paced and dynamic environment, and eager to learn and grow through multiple cutting-edge projects and clients.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest trends and best practices in digital marketing and marketing automation, which may require continuous learning and adaptation
• Collaborating with cross-functional teams, which may require strong communication and interpersonal skills
• Working in a hybrid environment, which may require self-motivation and time management skills

ASSUMPTION: The Digital Marketing Specialist role at Averna presents unique opportunities and challenges, requiring strong organizational skills, continuous learning, effective communication, and self-motivation.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on marketing automation and campaign management
• In the marketing automation industry, Averna's role offers a unique opportunity to work on global campaigns and collaborate with diverse teams
• Career progression in this role may lead to opportunities in marketing management, marketing strategy, or other related fields within the company

ASSUMPTION: The Digital Marketing Specialist role at Averna offers a unique blend of marketing automation, campaign management, and global collaboration opportunities, setting it apart from similar roles in the industry.

📝 Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams and departments within the company?
• What opportunities are there for professional growth and development within this role and the company?
• How does Averna support work-life balance for its employees, particularly in a hybrid working environment?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

💼 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/Averna1/744000057591975-digital-marketing-specialist-7-month-replacement-mid-august-2025-english-version-
• Tailor your resume and cover letter to highlight your digital marketing and campaign management skills, as well as your proficiency in marketing automation platforms and CRM tools
• Prepare for your interview by researching Averna's company culture, values, and recent projects
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
• If selected for the final round, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.