📌 Core Information
🔹 Job Title: Digital Marketing Specialist (7-month replacement / Mid-August 2025)
🔹 Company: Averna
🔹 Location: Montréal, QC, Canada
🔹 Job Type: Full-time, Hybrid (3 days in the office)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing digital marketing campaigns across various platforms
- Optimizing marketing automation workflows and ensuring accurate segmentation
- Monitoring and engaging with online communities on social media
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a strong understanding of digital marketing concepts and hands-on experience with marketing automation tools.
📋 Key Responsibilities
✅ Campaign Execution and Management: Set up, execute, and manage digital marketing campaigns (email, social media) in marketing automation platforms. Ensure timely delivery of marketing materials and monitor campaign performance.
✅ Marketing Automation: Implement and manage marketing automation workflows, ensuring accuracy in segmentation, lead scoring, and customer journey flows. Support the creation and automation of email marketing campaigns.
✅ Social Media Monitoring & Execution: Build the social media calendar and posts, monitor social media accounts, track engagement metrics, and engage with online communities in a timely and brand-appropriate manner.
✅ Data Analysis & Reporting: Track, analyze, and report on the performance of campaigns using tools such as Google Analytics, social media analytics, and marketing automation dashboards. Provide insights and recommendations for optimization based on performance metrics.
✅ Collaboration: Work with content creators, designers, and other marketing team members to ensure consistent branding and messaging across all channels. Coordinate with sales teams to ensure alignment between marketing and customer experience.
✅ Platform Management: Oversee the use of marketing automation tools (Hubspot) and maintain best practices for automation processes. Ensure that digital marketing platforms are up-to-date, functioning properly, and integrated with other systems (CRM).
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field.
Experience: 2+ years of experience in digital marketing, marketing automation, or a similar role.
Required Skills:
- Proficiency in marketing automation platforms and CRM tools
- Knowledge of HubSpot Marketing Hub or similar tools
- Experience with social media management tools
- Strong knowledge of digital marketing concepts, including email marketing, paid advertising, and SEO/SEM
- Excellent organizational and project management skills with attention to detail
- Analytical mindset with experience in reporting and data analysis
- Ability to work independently and collaboratively in a fast-paced environment
- Fluent in English
Preferred Skills:
- Familiarity with HTML/CSS for email and landing page customization
- Basic understanding of Google Analytics and Google Tag Manager
- Experience in A/B testing and campaign optimization techniques
ASSUMPTION: Knowledge of French, Chinese, Vietnamese, or Japanese is an asset for this role, as Averna serves international customers and has offices in various countries.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Montréal)
Benefits:
- Flexible work hours and hybrid working model
- Flex days paid between Christmas and New Year’s
- An additional day off for your birthday
- Full competitive benefits package
- Significant discount on your Montreal transit pass
- Learning and growing through multiple cutting-edge projects and clients
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Averna operates in the engineering services industry, focusing on test and quality solutions for various sectors, including automotive, life science, consumer electronics, and telecom.
Company Size: Averna has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: Averna was founded in 1999 and has since grown to become a global leader in its field.
Company Description:
- Averna delivers industry-leading test solutions and services for communications and electronics device-makers worldwide, accelerating product development, quality, and innovation.
- The company serves international customers and collaborates with cross-functional teams across California, the US, Mexico, Canada, Europe, and Asia.
- Averna offers specialized expertise and innovative test, vision inspection, precision assembly, and automated solutions that deliver substantial technical, financial, and market benefits for clients.
Company Specialties:
- Test Systems Integration
- Test Automation
- Design for Test
- Enterprise Test Software
- Validation Systems
- DOCSIS Verification
- Build-to-Print
- RF Record & Playback
- LabVIEW
- TestStand
- PXI
- FPGAs
- ATE
- Vector Signal Transceiver
- Engineering
- Vision Systems
- and RF & Microwave
Company Website: https://www.averna.com/
ASSUMPTION: Averna's global presence and diverse client base offer unique opportunities for candidates to gain international experience and work on cutting-edge projects.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: This is a hybrid role, with 3 days in the office (Tuesday to Thursday) and the remaining days working remotely.
Growth Opportunities:
- Working on diverse marketing campaigns and projects
- Collaborating with cross-functional teams and stakeholders
- Potential career progression into senior marketing roles or specialized marketing positions
ASSUMPTION: Averna's commitment to employee growth and development, along with its diverse project portfolio, presents numerous opportunities for candidates to expand their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Averna's Montréal office is a modern, dynamic environment with a collaborative work culture.
Office Location(s): 1001 Rue Lenoir, Suite A-400, Montréal, QC H4C 2Z6, Canada
Geographic Context:
- Montréal is a multicultural city with a vibrant arts and culture scene
- The city offers a high quality of life, with numerous parks, festivals, and recreational activities
- Montréal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement (3 days in the office)
ASSUMPTION: Montréal's diverse cultural scene and high quality of life make it an attractive location for candidates seeking a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other marketing team members
- Final interview with the Director of Marketing or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Digital marketing skills and knowledge
- Proven experience with marketing automation tools and CRM systems
- Strong analytical and reporting skills
- Excellent communication and collaboration skills
- Cultural fit and alignment with Averna's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Include specific examples of your marketing campaign management, automation, and data analysis experience
- Demonstrate your understanding of Averna's business and the role's requirements in your application materials
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: Digital Marketing, Marketing Automation, CRM, Campaign Management, Social Media, Data Analysis, Google Analytics, HubSpot, Marketing Specialist
ASSUMPTION: Averna's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- HubSpot Marketing Hub
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Google Analytics
- Google Tag Manager
- HTML/CSS
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage marketing campaigns, automate workflows, and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Teamwork and commitment
- Innovation and knowledge
- Performance and leadership
- Customer satisfaction
Work Style:
- Collaborative and dynamic
- Data-driven and analytical
- Results-oriented and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a proven track record of managing marketing campaigns and optimizing performance?
- Are you comfortable working with marketing automation tools and CRM systems?
ASSUMPTION: Averna's company culture values teamwork, innovation, and a strong commitment to customer satisfaction. Candidates who align with these values and work styles will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the latest marketing trends and tools, necessitating continuous learning and adaptation
- Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills
- Adapting to a hybrid work arrangement, balancing remote work and in-office collaboration
ASSUMPTION: These challenges are inherent to the role and require candidates to possess strong skills in marketing, project management, and communication to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on marketing automation and campaign management, requiring a unique skill set
- Compared to other digital marketing roles, this position offers a broader range of responsibilities and opportunities for growth
- Career progression in this role could lead to senior marketing positions or specialized marketing roles within the organization
ASSUMPTION: This role offers a unique blend of marketing automation, campaign management, and data analysis responsibilities, setting it apart from other digital marketing positions.
📝 Sample Projects
- Managing a large-scale email marketing campaign for a product launch, resulting in a 25% increase in open rates and a 15% increase in click-through rates
- Optimizing social media advertising campaigns for a B2B client, reducing cost per acquisition by 20% and increasing conversion rates by 15%
- Analyzing campaign performance data to identify trends and insights, leading to the development of targeted marketing strategies that improved ROI by 30%
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, highlighting the importance of marketing automation, data analysis, and campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
- What opportunities are there for professional growth and development within the marketing department?
- How does Averna support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to better understand the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the interview by researching Averna's business, the role's requirements, and developing thoughtful questions
- Follow up with the hiring manager one week after your interview to reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
