📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Toronto Blue Jays
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contractor
🔹 Category: Spectator Sports
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing website launches and optimizations for BlueJays.com
- Developing and managing targeted email campaigns
- Enhancing the digital experience for fans
- Managing SMS communications and marketing reporting
ASSUMPTION: This role requires a strong understanding of digital marketing, project management, and cross-functional team collaboration. The successful candidate will be comfortable working with multiple stakeholders and managing competing priorities.
📋 Key Responsibilities
✅ Execute website changes and optimization, including:
- Reviewing and digesting internal briefs
- Ensuring executional excellence of briefs
- Managing launch timelines and regular site maintenance
✅ Manage email marketing campaign briefing, including:
- Assisting in executing email marketing calendar
- Writing briefs, including copy writing, imagery selection, and general knowledge of email best practices
- Managing internal approvals and scheduling deployments
✅ Support on creative development of digital marketing assets, including:
- Briefing design team on web and email graphic requirements
- Understanding Blue Jays brand guidelines
- Reviewing completed graphics for accuracy
- Packaging assets upon approval
✅ Manage day-to-day execution of Blue Jays SMS, including:
- Copy writing short, impactful SMS communications
- Maintaining SMS calendar and review process
✅ Provide marketing reporting and analysis, including:
- Pulling actionable insights for testing and learning
- Regular monthly reporting to leadership team
ASSUMPTION: This role requires strong attention to detail, organizational planning, and cross-functional project management skills.
🎯 Required Qualifications
Education: Completed degree in Business Administration, Marketing, or related field
Experience: 1-3 years of experience working in digital advertising
Required Skills:
- Familiarity with digital analytics tools (e.g., Google Analytics, Adobe Analytics)
- Proficiency using MS Office 365 and project manager software (e.g., Monday.com)
- Experience with Customer Relationship Management (CRM) systems a plus (e.g., Salesforce, Iterable)
- Self-starter mentality, ability to manage multiple priorities, and work autonomously
- Interest in copy writing and speaking contextually to a younger target demographic
- Strong problem-solving skills and comfort with ambiguity
- Understanding of analytics tools and digital media ad-platforms and analytics platforms
Preferred Skills:
- Sports Industry or Media Agency experience
ASSUMPTION: Candidates with experience in the sports industry or media agencies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 45,000 - 60,000 per year (Based on industry standards for entry-level digital marketing roles in Toronto)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spectator Sports. The Toronto Blue Jays are a professional baseball team based in Toronto, Ontario, Canada.
Company Size: 201-500 employees. As a mid-sized organization, the Blue Jays offer a supportive work environment with opportunities for growth and collaboration.
Founded: 1977. The Blue Jays were founded as an expansion team and have since become a beloved part of Toronto's sports landscape.
Company Description:
- Dedicated to providing fans with an exceptional digital experience
- Committed to diversity, accessibility, and inclusion
- Focused on building positive and productive working relationships with internal and external teams
Company Specialties:
- Professional baseball
- Sports marketing and branding
- Fan engagement and community building
Company Website: www.bluejays.com
ASSUMPTION: The Toronto Blue Jays are a well-established organization with a strong commitment to their fans and community. They value diversity, accessibility, and inclusion in their hiring practices.
📊 Role Analysis
Career Level: Entry-level. This role is suitable for recent graduates or individuals with up to 2 years of experience in digital marketing.
Reporting Structure: The Digital Marketing Specialist will report to the Manager, Website & Direct Marketing.
Work Arrangement: On-site. This role requires working on-site at the Blue Jays' headquarters in Toronto, Ontario.
Growth Opportunities:
- Potential to grow within the marketing team as the organization expands
- Opportunities to work on high-profile projects and campaigns
- Possibility to develop skills in sports marketing and branding
ASSUMPTION: This role offers opportunities for growth and development within the organization, as the Blue Jays continue to expand their digital presence and engage with fans.
🌍 Location & Work Environment
Office Type: Corporate office. The Blue Jays' headquarters is a professional office environment.
Office Location(s): Rogers Centre, 1 Blue Jays Way, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant sports scene
- The Rogers Centre is a iconic sports venue located in downtown Toronto
- The Blue Jays organization is deeply rooted in the local community
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events and campaigns.
ASSUMPTION: The work environment at the Blue Jays is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Copywriting and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant digital marketing experience and skills
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare examples of your copywriting and project management work
- Research the Blue Jays organization and demonstrate your enthusiasm for the role
ATS Keywords: Digital Marketing, Email Campaigns, Copy Writing, Project Management, Analytics, CRM Systems, Team Collaboration, Problem Solving, Attention to Detail, Organizational Planning, Creative Development, SMS Marketing, Reporting, Brand Guidelines, Digital Advertising, Sports Industry Knowledge
ASSUMPTION: The Blue Jays use an Applicant Tracking System (ATS) to manage their recruitment process. Including relevant keywords in your application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- MS Office 365
- Monday.com (project management software)
- Google Analytics
- Adobe Analytics (Omniture)
- Salesforce or Iterable (CRM systems)
- DCM, Google Ads, Business Manager, X/Twitter (digital media ad-platforms)
ASSUMPTION: The Blue Jays use industry-standard tools and technologies for digital marketing, project management, and analytics. Familiarity with these tools is an asset for this role.
👔 Cultural Fit Considerations
Company Values:
- Diversity, accessibility, and inclusion
- Collaboration and teamwork
- Fan-centric approach
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on execution
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you embody the Blue Jays' commitment to diversity, accessibility, and inclusion in your work?
- How do you balance multiple priorities and manage competing deadlines in a fast-paced environment?
- How do you approach copywriting and communicating with a younger target demographic?
ASSUMPTION: The Blue Jays value candidates who align with their commitment to diversity, accessibility, and inclusion, as well as those who can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple priorities and competing deadlines
- Working in a fast-paced, dynamic environment
- Adapting to changes in priorities and project scope
- Collaborating with multiple internal and external stakeholders
ASSUMPTION: This role may present challenges related to managing multiple priorities, working in a fast-paced environment, and collaborating with various stakeholders. Successful candidates will be adaptable, organized, and able to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Coordinator or Specialist in other organizations, but may have a stronger focus on sports marketing and branding
- Industry-specific context: The sports industry is unique in its focus on fan engagement and community building
- Career path comparison: This role can lead to opportunities in sports marketing, branding, or digital marketing management
ASSUMPTION: This role is similar to other digital marketing roles in other organizations, but may have a stronger focus on sports marketing and branding. The career path for this role may lead to opportunities in sports marketing, branding, or digital marketing management.
📝 Sample Projects
- Executing a website launch for a new Blue Jays promotion or initiative
- Developing and managing an email campaign to promote an upcoming event or product
- Creating and managing SMS communications for a Blue Jays giveaway or contest
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Digital Marketing Specialist may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the Blue Jays approach fan engagement and community building, and how does this role contribute to those efforts?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- What opportunities are there for growth and development within the marketing team and the organization as a whole?
- How does the Blue Jays support work-life balance for their employees?
ASSUMPTION: These interview questions are designed to help you better understand the role, the team, and the organization, as well as to demonstrate your interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://torontobluejays.bamboohr.com/careers/234
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of your copywriting and project management work to showcase during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
