📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: MSD
🔹 Location: ROU - Bucuresti - Bucuresti (Ana Tower), Romania
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for assigned Business Units
- Collaborating with cross-functional teams to enhance customer engagement and satisfaction
- Analyzing performance metrics and optimizing strategies to drive business growth
- Representing the company at external events to develop best-in-class digital marketing approaches
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Lead the development of digital customer journeys, ensuring integration with the omnichannel strategy
✅ Drive transformative projects to engage both existing and new customers, aligning with business unit strategic goals
✅ Analyze customer data to gain insights into expectations and segments, identifying opportunities for enhancing digital marketing strategies
✅ Collaborate with Brand Managers, Business Unit Directors, Sales Managers, and medical representatives to develop a comprehensive client-oriented omnichannel marketing plan
✅ Initiate and oversee marketing programs that directly address customer needs, enhancing overall satisfaction
✅ Develop and implement a comprehensive digital acceleration strategy focused on advanced digital solutions and capabilities
✅ Identify and implement new digital tools and technologies to enhance marketing effectiveness and operational efficiency
✅ Ensure the omnichannel marketing strategy is embedded within the core activities of Brand Managers and medical representatives, providing ongoing support for implementation
✅ Analyze and report on the qualitative and quantitative impacts of omnichannel marketing initiatives, supporting data-driven decision-making
✅ Stay updated with trends in omnichannel marketing and competitive practices within the healthcare sector
✅ Maintain a solid understanding of market dynamics related to promoted products and the competitive landscape
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5 years of experience in digital marketing, multichannel marketing, or omnichannel marketing, with a preference for experience in the pharmaceutical industry
Required Skills:
- Strong knowledge of digital marketing platforms such as WordPress, GA4, Veeva Promo Mats, Veeva CRM, Salesforce, or a proven ability to quickly learn new technologies
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with a strong emphasis on data analysis and presentation
- Mandatory proficiency in Business English; additional languages are a plus
- Brand Management, Brand Strategy, Collaborative Communications, Content Publishing, Content Writing, Cross-Functional Teamwork, Customer Service, Customer Service Management, Digital Branding, Digital Marketing, Marketing, Marketing Campaign Development, Marketing Strategies, Measurement Analysis, Omnichannel Retailing, Problem Solving, Qualitative Analysis, Service Excellence, Stakeholder Relationship Management, Strategic Market Analysis, Strategic Thinking, Technical Advice
Preferred Skills:
- Experience in the pharmaceutical industry
- Familiarity with healthcare sector trends and competitive practices
ASSUMPTION: Candidates should possess a strong blend of technical, analytical, and communication skills to excel in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between €50,000 and €70,000 per year, based on industry standards for a mid-senior level marketing role in Romania. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Hybrid work arrangement with a mix of on-site and remote work
Working Hours: Full-time position with standard working hours (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: MSD operates in the pharmaceutical manufacturing industry, focusing on developing and distributing important medicines and vaccines worldwide.
Company Size: MSD is a large organization with over 10,000 employees globally, offering a diverse and inclusive work environment.
Founded: MSD was founded in 1891 and has since grown into a leading global healthcare company.
Company Description:
- MSD is committed to using the power of leading-edge science to save and improve lives around the world
- The company fosters a diverse and inclusive global workforce and operates responsibly to enable a safe, sustainable, and healthy future for all people and communities
- MSD is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals
Company Specialties:
- Pharmaceutical manufacturing
- Research and development
- Global healthcare solutions
Company Website: www.msd.com
ASSUMPTION: MSD's large size and global presence offer candidates extensive opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports to the Digital and Transformation Lead within the Digital, Data, and Operations department.
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers a mix of strategic, analytical, and collaborative responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement with a mix of on-site and remote work
Office Location(s): ROU - Bucuresti - Bucuresti (Ana Tower), Romania
Geographic Context:
- Bucharest is the capital and largest city of Romania, offering a vibrant cultural scene, historical sites, and modern amenities
- The Ana Tower is a prominent business district in Bucharest, providing easy access to public transportation and nearby attractions
- Romania offers a competitive cost of living compared to other European countries
Work Schedule: Full-time position with standard working hours (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: Bucharest offers a dynamic work environment with a mix of historical and modern attractions, providing a unique blend of cultural experiences for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with relevant stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the pharmaceutical industry and digital marketing trends
- Prepare examples of your past accomplishments in digital marketing, focusing on data-driven results and strategic impact
ATS Keywords: Digital Marketing, Omnichannel Marketing, Data Analysis, Project Management, Strategic Thinking, Effective Communication, Problem Solving, Customer Service, Brand Management, Collaboration, Presentation Skills, Attention to Detail, Digital Branding, Marketing Strategies, Measurement Analysis, Stakeholder Relationship Management
ASSUMPTION: MSD's application process focuses on assessing candidates' digital marketing expertise, strategic thinking, and cross-functional collaboration abilities.
🛠️ Tools & Technologies
- WordPress
- GA4
- Veeva Promo Mats
- Veeva CRM
- Salesforce
- Microsoft Office Suite (Excel, PowerPoint)
ASSUMPTION: Familiarity with these digital marketing platforms and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Respect
- Integrity
- Collaboration
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Agile and adaptable approach to work
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you stay updated with trends in omnichannel marketing and competitive practices within the healthcare sector?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive digital marketing success?
- How do you approach data analysis and presentation to support data-driven decision-making?
ASSUMPTION: MSD values candidates who align with their core values, possess strong analytical skills, and demonstrate a data-driven approach to work.
⚠️ Potential Challenges
- Managing multiple projects simultaneously while balancing strategic and tactical responsibilities
- Navigating a large, global organization with diverse teams and stakeholders
- Keeping up with the latest digital marketing trends and technologies in the pharmaceutical industry
- Balancing work-life integration in a hybrid work arrangement
ASSUMPTION: These challenges require strong project management skills, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique blend of strategic planning, data analysis, and cross-functional collaboration within the pharmaceutical industry
- MSD's large size and global presence provide extensive opportunities for professional growth and development
- This role may offer more exposure to senior leadership and strategic decision-making processes compared to smaller organizations
ASSUMPTION: This role offers a unique blend of strategic, analytical, and collaborative responsibilities, providing ample opportunities for professional growth and development within the pharmaceutical industry.
📝 Sample Projects
- Developing and implementing a comprehensive digital acceleration plan for a new product launch, resulting in a 30% increase in customer engagement
- Analyzing customer data to identify key segments and tailoring digital marketing strategies to enhance customer satisfaction, leading to a 25% increase in net promoter scores
- Collaborating with cross-functional teams to launch a new omnichannel marketing campaign, driving a 20% increase in sales within the first six months
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the Digital Marketing Specialist role at MSD.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital, Data, and Operations department?
- How does MSD support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does MSD foster a culture of innovation and continuous improvement within its digital marketing strategies?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past accomplishments in digital marketing, focusing on data-driven results and strategic impact
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
