📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Bowens
🔹 Location: Support Office, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in implementing Bowens' digital roadmap to enhance brand awareness and drive sales growth
- Collaborating with the Digital Marketing Manager to develop and execute digital marketing strategies
- Overseeing and reviewing Bowens' social media presence across multiple platforms
- Supporting the implementation of digital marketing activities, including SEO/SEM campaigns
- Analyzing market trends and competitor activities to identify new marketing opportunities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through digital channels.
📋 Key Responsibilities
✅ Assist in implementing Bowens' digital roadmap, advancing the business to a modern multichannel presence for both DIY and trade customer markets
✅ Assist in the development of the trade customer segmentation and CRM strategy, including setting up automation and customer journeys
✅ Oversee and review Bowens' social media presence across platforms (Facebook, LinkedIn, Instagram, etc.)
✅ Assist in the implementation of digital marketing activities including SEO/SEM Campaigns
✅ Support Bowens' internal loyalty and recognition programs
✅ Collaborate with internal teams to create landing pages and optimize the user experience
✅ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
✅ Identify new marketing opportunities, analyze competitor activities, and stay informed about market trends and the competitive landscape
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous improvement based on data-driven insights.
🎯 Required Qualifications
Education: Tertiary education in Marketing, Content Producing, or related fields
Experience: Proven experience in digital marketing, social media management, and CRM
Required Skills:
- Proficient in managing content on LinkedIn, Instagram, and Facebook
- Experience with Google AdWords, SEO, and email marketing (preferably Salesforce and Sugar)
- Strong computer skills, particularly in the Microsoft Office suite
- Excellent communication, presentation, and teamwork skills
- Strong organizational skills, attention to detail, and time management
- Highly motivated with a positive, collaborative, and solutions-focused mindset
Preferred Skills:
- Experience with CRM and marketing automation tools
- Knowledge of the building materials industry
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Australia, the estimated salary range for this position is AU$70,000 - AU$90,000 per annum.
Benefits:
- Free on-site parking and barista-made coffee
- Wellbeing program, including EAP services and health education sessions
- Genuine training and development opportunities
- Discounts on company products and access to exclusive offers from corporate partners
Working Hours: Full-time position with standard business hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bowens operates in the wholesale building materials industry, with a focus on supplying a wide range of products to both DIY customers and trade professionals.
Company Size: Bowens is a mid-sized company with approximately 500-1,000 employees, providing a supportive and collaborative work environment.
Founded: Established in 1894, Bowens is a fourth-generation family-owned Australian business with a rich history and strong reputation in the industry.
Company Description:
- Bowens supplies one of the largest varieties of quality timber and building supplies in Australia
- With 19 stores throughout Melbourne and Regional Victoria, Bowens offers an extensive range of building materials, hardware, and on-site hire products
- The company provides an extensive range of services, on-site experience, and in-depth knowledge to help customers at all stages of the building process
Company Specialties:
- Timber
- Building Materials
- Cladding
- Decking
- Door Hardware
- Doors
- Fasteners & Fixings
- Flooring
- General Hardware
- Home & Garden
- Internal Lining
- Paints & Stains
- Plumbing & Bathroom
- Safety & Workwear
- Sheeting
- Tools
Company Website: bowens.com.au
ASSUMPTION: Bowens' extensive product range and commitment to customer service set it apart in the competitive building materials market.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital marketing and social media management.
Reporting Structure: The Digital Marketing Specialist reports directly to the Digital Marketing Manager and works closely with other marketing and internal teams.
Work Arrangement: This is an on-site position, with the primary workplace located at the Support Office in Australia.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding skills and knowledge in digital marketing and related fields
- Potential to work on high-impact projects and contribute to the company's growth
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the company, as Bowens values employee development and training.
🌍 Location & Work Environment
Office Type: The Support Office is a modern, professional workspace with a collaborative and inclusive atmosphere.
Office Location(s): The primary office is located in Australia, with additional stores and distribution centers throughout Melbourne and Regional Victoria.
Geographic Context:
- The Support Office is located in a suburban area with easy access to public transportation and nearby amenities
- Melbourne and Regional Victoria offer a mix of urban and rural environments, with a range of housing options and recreational activities
- The region experiences a temperate climate, with mild winters and warm summers
Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The Support Office provides a comfortable and engaging work environment, with opportunities for employees to connect and collaborate with one another.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the Digital Marketing Manager and other relevant stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Digital marketing and social media management skills
- Analytical and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your digital marketing and social media management achievements
- Demonstrate your understanding of the building materials industry and Bowens' unique value proposition
ATS Keywords: Digital Marketing, Social Media Management, SEO, SEM, CRM, Email Marketing, Customer Segmentation, Automation, Customer Journeys, Market Trends, Competitor Analysis
ASSUMPTION: Bowens' recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO and SEM tools (e.g., Google Analytics, Google AdWords, SEMrush)
- CRM software (preferably Salesforce and Sugar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Candidates should be proficient in using relevant digital marketing and social media management tools to effectively perform the job's requirements.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and operated for over 125 years
- Customer-focused and committed to providing exceptional service
- Innovative and forward-thinking in the building materials industry
- Collaborative and supportive work environment
Work Style:
- Results-driven and focused on continuous improvement
- Adaptable and responsive to changing market conditions
- Team-oriented and committed to supporting colleagues' success
Self-Assessment Questions:
- How do you align with Bowens' customer-centric approach to business?
- How do you stay informed about market trends and competitor activities in the building materials industry?
- How do you balance creative and analytical thinking in your approach to digital marketing?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Bowens' values and work style, as well as a passion for driving results through digital marketing channels.
⚠️ Potential Challenges
- Managing multiple social media platforms and digital marketing campaigns simultaneously
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Collaborating with various internal teams to create and optimize content for multiple channels
- Adapting to the unique aspects of the building materials industry and Bowens' customer base
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses on the building materials industry and requires an understanding of both DIY and trade customer markets
- Bowens' family-owned structure and customer-centric approach set it apart from larger, corporate-owned competitors
- This role offers the opportunity to work on a wide range of digital marketing channels and campaigns, providing diverse growth and learning experiences
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Analyzing competitor activities and market trends to identify new marketing opportunities
- Creating and optimizing landing pages to improve user experience and drive conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Digital Marketing Specialist role at Bowens.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Bowens' overall digital marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does Bowens support work-life balance for its employees?
- What is the team structure and dynamic for the marketing department?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your digital marketing and social media management achievements
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
