Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Next Level Urgent Care

🔹 Location: Houston, Texas, United States

🔹 Job Type: On-site, Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging social media content and managing platforms
• Designing and executing targeted email marketing campaigns
• Developing marketing collateral and supporting sales and community relations efforts
• Collaborating with cross-functional teams to align marketing strategies with company goals

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on data-informed decision making and effective communication.

📋 Key Responsibilities

✅ Social Media Content Creation & Management: Develop and schedule engaging posts across platforms, monitor performance metrics, and collaborate with internal teams for event promotion.

✅ Email Marketing: Design and execute targeted email campaigns, segment audiences, and track performance metrics to improve open and conversion rates.

✅ Collateral Development: Create marketing materials such as flyers, brochures, digital ads, and signage, ensuring consistency with brand guidelines and messaging.

✅ Cross-Departmental Collaboration: Work with internal stakeholders to align messaging and campaigns with strategic goals, and participate in meetings and brainstorming sessions.

✅ Administrative and Reporting Duties: Maintain an organized content calendar and marketing asset library, and provide regular reports on campaign performance and marketing KPIs.

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a focus on data-driven decision making and effective communication.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

Experience: 0-2 years of relevant experience in digital marketing, social media management, or a related field.

Required Skills:

• Proficiency in design and marketing tools (e.g., Canva, Adobe Creative Suite)
• Strong written and visual communication skills
• Knowledge of social media platforms, analytics, and current digital marketing trends
• Self-motivated and capable of managing multiple projects and deadlines
• Ability to work onsite and collaboratively with cross-functional teams

Preferred Skills:

• Experience with email marketing platforms (e.g., Emma, Zoho)
• Familiarity with project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates with a strong portfolio showcasing their design and marketing skills, as well as relevant experience in a fast-paced environment, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level digital marketing roles in Houston, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on healthcare services

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event coverage and collaboration with cross-functional teams)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in Houston, Texas. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Next Level Urgent Care is a growing urgent care organization focused on providing affordable, accessible, and high-quality healthcare to the communities it serves.

Company Size: Next Level Urgent Care has 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: Next Level Urgent Care was founded in 2013, with a strong focus on innovation, teamwork, and building strong relationships with patients and partners.

Company Description:

• Next Level Urgent Care is committed to providing high-quality and affordable healthcare to Texas communities
• The company operates urgent care centers in Houston, Austin, San Antonio, and Beaumont areas
• Next Level Urgent Care is open 9:00 AM - 9:00 PM, 7 days a week, to accommodate patients' busy schedules

Company Specialties:

• Urgent care services
• Healthcare marketing and branding
• Community relations and event planning

Company Website: http://www.nextlevelurgentcare.com

ASSUMPTION: Next Level Urgent Care's focus on innovation and strong community presence creates an exciting work environment for the Digital Marketing Specialist role.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or candidates with up to 2 years of experience in digital marketing or a related field.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with the Sales and Community Relations departments.

Work Arrangement: This is an on-site, full-time position, with the possibility of occasional remote work for event coverage or collaboration with cross-functional teams.

Growth Opportunities:

• Advancement to a mid-level marketing role, such as Marketing Coordinator or Marketing Manager
• Expansion of responsibilities to include strategic planning and team leadership
• Potential to transition into a specialized marketing role, such as SEO/SEM specialist or content marketing manager

ASSUMPTION: The Digital Marketing Specialist role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Next Level Urgent Care's headquarters is located in Houston, Texas, with additional offices in Austin, San Antonio, and Beaumont.

Office Location(s): 5718 Westheimer Rd, Houston, TX 77057

Geographic Context:

• Houston is the fourth most populous city in the United States, with a diverse and growing economy
• The city offers a vibrant cultural scene, with numerous museums, theaters, and music venues
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The Digital Marketing Specialist will work Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for event coverage and collaboration with cross-functional teams.

ASSUMPTION: The Houston office offers a dynamic work environment, with opportunities for collaboration and professional growth within the marketing department and the broader organization.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Manager to discuss qualifications and career goals
• Final interview with the Marketing Manager and a member of the Sales or Community Relations team to assess fit and answer questions

Key Assessment Areas:

• Communication skills and ability to work collaboratively with cross-functional teams
• Portfolio and work samples demonstrating design and marketing skills
• Understanding of social media platforms, analytics, and digital marketing trends
• Problem-solving skills and ability to manage multiple projects and deadlines

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or work samples showcasing your design and marketing skills
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the position

ATS Keywords: Digital Marketing, Social Media Management, Email Marketing, Graphic Design, Marketing Strategy, Campaign Management, Performance Metrics, Brand Development, Collaboration, Project Management

ASSUMPTION: Next Level Urgent Care's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Canva or Adobe Creative Suite for graphic design
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Emma, Zoho)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Sprout Social Analytics)

ASSUMPTION: The Digital Marketing Specialist will be expected to learn and utilize various tools and technologies to effectively manage marketing campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Next Level Urgent Care values creativity and continuous improvement in all aspects of its operations
• Teamwork: The company fosters a collaborative work environment, with a focus on supporting and empowering employees
• Relationship-building: Next Level Urgent Care prioritizes strong relationships with patients, partners, and employees

Work Style:

• Fast-paced: The Digital Marketing Specialist will work in a dynamic environment, with a focus on meeting deadlines and adapting to changing priorities
• Collaborative: This role requires strong communication and teamwork skills, with a focus on working effectively with cross-functional teams
• Data-driven: The Digital Marketing Specialist will use data and analytics to inform decision-making and improve marketing campaigns

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable using data and analytics to inform decision-making and improve marketing campaigns?
• Do you have strong communication skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Next Level Urgent Care values candidates who are adaptable, creative, and strong communicators, with a focus on building strong relationships and driving results through data-informed decision making.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changing priorities and shifting marketing strategies
• Working collaboratively with cross-functional teams to align marketing efforts with company goals
• Staying up-to-date with current digital marketing trends and best practices

ASSUMPTION: The Digital Marketing Specialist role offers a dynamic and challenging work environment, with opportunities for professional growth and development within the marketing department and the broader organization.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on social media management and cross-functional collaboration
• In the urgent care industry, Next Level Urgent Care is known for its innovative approach to marketing and branding, offering a unique opportunity for candidates interested in healthcare marketing
• This role offers a clear career path to mid-level marketing positions, with opportunities for specialization and team leadership

ASSUMPTION: The Digital Marketing Specialist role at Next Level Urgent Care offers a unique blend of marketing and healthcare experience, with opportunities for professional growth and development within the organization.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new urgent care center opening
• Creating targeted email marketing campaigns to drive patient engagement and appointments
• Designing and implementing a marketing strategy to support a community health fair or event

ASSUMPTION: The Digital Marketing Specialist will have the opportunity to work on a variety of projects, with a focus on driving patient engagement, supporting sales and community relations efforts, and improving marketing campaign performance.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
• How does the Digital Marketing Specialist role collaborate with the Sales and Community Relations departments to support company goals?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does Next Level Urgent Care measure the success of its marketing campaigns, and how can this role contribute to improving performance metrics?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and the company, and can help assess cultural fit and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or work samples showcasing your design and marketing skills
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.