Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Conner Industries Inc.

🔹 Location: Fort Worth, Texas, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Growing brand awareness, lead generation, and video content for Conner Industries.
• Collaborating closely with the Marketing Director to plan, implement, and monitor marketing plans, campaigns, and initiatives.
• Creating engaging video content, corporate, product, and short social media videos.
• Developing compelling content for website, social media, and sales collateral materials.
• Cross-functionally supporting sales teams, manufacturing facilities, and corporate initiatives.

ASSUMPTION: This role requires a strong focus on video creation and social media management, with a willingness to learn and adapt in a growing company.

📋 Key Responsibilities

✅ Assist with planning, implementation, and monitoring of marketing plans, campaigns, and initiatives.

✅ Create corporate, product, and short social media videos using Adobe Premier Pro and Canva.

✅ Develop engaging and useful content for website, social media, and sales collateral materials.

✅ Plan, execute, and monitor social media campaigns, tracking performance against goals.

✅ Assist in creating visual assets that are on-brand and engaging.

✅ Identify new lead generation opportunities.

✅ Cross-functionally support sales teams, manufacturing facilities, and corporate initiatives.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and excellent communication skills.

🎯 Required Qualifications

Education: BA/BS Undergraduate degree – Business or Marketing degree preferred but not required.

Experience: 2+ years of marketing experience, B2B preferred but not required.

Required Skills:

• Proficient in Adobe Premier Pro and Canva for video creation.
• Strong written and verbal communication skills.
• Experience creating website content, blogs, and sales materials.
• Strong understanding of social media channels, content development, and social analysis.
• Experience creating successful content across digital and social media platforms.
• Experience with Microsoft Office Products.
• Self-starter, highly organized, motivated, and solution-oriented.

Preferred Skills:

• Experience with the Adobe Suite of products, specifically Photoshop and InDesign.
• Willingness to learn new marketing skills, best practices, and strategies.

ASSUMPTION: Candidates should have a strong portfolio of video and social media samples to showcase their skills.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000/yr DOE

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance
• Paid Time Off
• 8 Company Paid Holidays
• Short Term & Long Term Disability
• Tuition Reimbursement Program
• Training & Development

Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with on-site and remote flexibility.

ASSUMPTION: The salary range is based on the company's size and industry standards for a Digital Marketing Specialist role with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Conner Industries Inc. operates in the Packaging and Containers Manufacturing industry, with a focus on industrial wood and packaging solutions.

Company Size: Conner Industries Inc. has 501-1,000 employees, making it a mid-sized company. This size allows for opportunities to work on diverse projects and collaborate with various teams while maintaining a manageable work environment.

Founded: Conner Industries Inc. was founded in 1981 and has since grown to become a leading provider of industrial wood and packaging solutions, with multiple locations throughout the US.

Company Description:

• Conner Industries Inc. offers a wide range of industrial wood and packaging solutions, including remanufactured lumber, direct lumber distribution, custom packaging, and more.
• The company prides itself on its knowledgeable salespeople, experienced design team, and packaging engineer on staff, ensuring customers receive tailored solutions.
• Conner Industries Inc. is committed to keeping production lines running by providing quick, nimble, and capable responses to customers' needs.

Company Specialties:

• Remanufactured Lumber & Engineered Wood Cut Stock
• Direct Lumber Distribution
• Wood Pallet / Crate & Skid Parts
• Assembled Wood Pallets / Crates / Skids & Boxes
• Custom Packaging
• Industrial wood
• Custom crates
• Custom pallets
• Hardwoods and softwoods
• Industrial packaging
• Wholesale lumber & pallets
• Banding groove
• Wholesale pallet cut parts
• Export compliant lumber & packaging
• Machine built pallets
• Collapsible crates
• Unit load testing & validation
• JIT delivery
• Engineered packaging
• 3PL

Company Website: www.connerindustries.com

ASSUMPTION: Conner Industries Inc. is a well-established company with a strong reputation in its industry, offering opportunities for growth and development in a dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing, seeking to grow their skills and advance their career in a growing company.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Director and collaborate with various teams, including sales, manufacturing, and corporate initiatives.

Work Arrangement: This is a hybrid role, offering both on-site and remote flexibility. The work arrangement allows for a balance between in-person collaboration and remote work.

Growth Opportunities:

• As Conner Industries Inc. continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The company offers a Tuition Reimbursement Program, allowing employees to pursue professional development and grow their skills.
• Conner Industries Inc. provides Training & Development opportunities, enabling employees to enhance their skills and knowledge in their respective fields.

ASSUMPTION: The Digital Marketing Specialist role offers opportunities for career growth and professional development within a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Conner Industries Inc. has a corporate office in Fort Worth, Texas, where the Digital Marketing Specialist will work on-site and remotely.

Office Location(s): 3800 Sandshell Drive, Suite 235, Fort Worth, Texas 76137-2429, US

Geographic Context:

• Fort Worth is the 13th-largest city in the United States and the fifth-largest city in Texas, offering a diverse and vibrant culture.
• The city is known for its rich history, museums, and entertainment options, providing a pleasant work-life balance for employees.
• Fort Worth has a humid subtropical climate, with mild winters and hot summers, making it an attractive location for those who enjoy a variety of weather conditions.

Work Schedule: The Digital Marketing Specialist will work a full-time schedule, with a hybrid work arrangement offering both on-site and remote flexibility.

ASSUMPTION: The Fort Worth office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Applicants will submit their resume and cover letter through the provided application link.
• Candidates who meet the qualifications will be contacted for an initial phone or video screening.
• Selected candidates will be invited for an on-site or virtual interview with the Marketing Director and other relevant team members.
• Finalists may be asked to provide additional samples of their work or complete a skills assessment.

Key Assessment Areas:

• Candidates will be evaluated on their video creation skills, social media management experience, and overall marketing knowledge.
• Their ability to communicate effectively and work collaboratively with various teams will also be assessed.
• Candidates should be prepared to discuss their portfolio of video and social media samples and explain their thought process behind their work.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, video creation skills, and social media management experience.
• Include a portfolio of your video and social media samples, showcasing your creativity and technical proficiency.
• Prepare for interview questions by researching Conner Industries Inc. and the Digital Marketing Specialist role, and be ready to discuss your alignment with the company's values and work environment.

ATS Keywords: Digital Marketing, Video Creation, Social Media Management, Marketing Campaigns, Content Development, Adobe Premier Pro, Canva, Microsoft Office, Marketing Director, Marketing Department, Hybrid Work, Fort Worth, Texas

ASSUMPTION: Conner Industries Inc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Adobe Premier Pro
• Canva
• Microsoft Office Products
• Social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube)
• Content management systems (CMS) for website and blog publishing
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The Digital Marketing Specialist should be proficient in using the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: Conner Industries Inc. prioritizes understanding and meeting the needs of its customers, ensuring they receive tailored solutions and exceptional service.
• Integrity: The company values honesty, transparency, and ethical behavior in all aspects of its operations.
• Teamwork: Conner Industries Inc. fosters a collaborative work environment, encouraging employees to work together to achieve common goals.

Work Style:

• Conner Industries Inc. values self-starters who can work independently and take initiative in their roles.
• The company encourages a team-oriented approach, with regular collaboration and communication among departments and teams.
• Conner Industries Inc. offers a hybrid work arrangement, providing flexibility for employees to balance their work and personal lives.

Self-Assessment Questions:

• Do you align with Conner Industries Inc.'s customer-focused approach, and how have you demonstrated this in your previous roles?
• How do you ensure transparency and ethical behavior in your work, and can you provide examples from your past experiences?
• Describe your experience working in a team-oriented environment, and how have you contributed to collaborative projects or initiatives?

ASSUMPTION: Conner Industries Inc. values employees who align with its core values and work style, and candidates should be prepared to discuss their fit with the company's culture during the interview process.

⚠️ Potential Challenges

• The Digital Marketing Specialist role may require working on multiple projects simultaneously, potentially leading to a busy workload and tight deadlines.
• Conner Industries Inc. is a growing company, which may result in changes to the role's responsibilities and priorities as the organization evolves.
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with on-site and remote team members.
• Fort Worth's humid subtropical climate may be uncomfortable for some individuals, particularly during the hot summer months.

ASSUMPTION: Candidates should be prepared to manage a busy workload, adapt to changes, and thrive in a hybrid work environment to succeed in this role.

📈 Similar Roles Comparison

• The Digital Marketing Specialist role at Conner Industries Inc. differs from similar roles in other companies in its focus on video creation and social media management for a growing industrial wood and packaging solutions provider.
• Conner Industries Inc. operates in a niche industry, offering unique challenges and opportunities for the Digital Marketing Specialist to make a significant impact on the company's growth and success.
• Career paths for Digital Marketing Specialists in the packaging and containers manufacturing industry may include advancing to Marketing Manager or other leadership roles within the marketing department or the company as a whole.

ASSUMPTION: Candidates should research the packaging and containers manufacturing industry and Conner Industries Inc. specifically to understand the unique aspects of this role and how it compares to similar roles in other industries or companies.

📝 Sample Projects

• Developing a comprehensive video marketing strategy to showcase Conner Industries Inc.'s products and services, including customer testimonials, product demonstrations, and behind-the-scenes content.
• Creating engaging social media content and campaigns to increase brand awareness and generate leads, utilizing platforms such as LinkedIn, Facebook, Instagram, Twitter, and YouTube.
• Collaborating with the sales team to develop targeted email marketing campaigns, tailored to specific customer segments and industries.

ASSUMPTION: The Digital Marketing Specialist should be prepared to work on a variety of projects, from video creation and social media management to email marketing and content development, to support Conner Industries Inc.'s growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Conner Industries Inc.'s video marketing efforts, and what are the biggest opportunities for growth and improvement?
• How does the Marketing Director envision the Digital Marketing Specialist role evolving as Conner Industries Inc. continues to grow?
• What are the most important qualities and skills you're looking for in a candidate for this role, and how do you see them fitting into the company's culture and work environment?
• How does Conner Industries Inc. support the professional development and growth of its employees, particularly within the marketing department?
• What are the biggest challenges facing Conner Industries Inc. in the coming years, and how can the Digital Marketing Specialist contribute to addressing them?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during their interview, demonstrating their interest in the role and the company, and their commitment to contributing to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Conner Industries Inc. careers page.
• Tailor your resume and cover letter to highlight your relevant marketing experience, video creation skills, and social media management experience.
• Include a portfolio of your video and social media samples, showcasing your creativity and technical proficiency.
• Prepare for interview questions by researching Conner Industries Inc. and the Digital Marketing Specialist role, and be ready to discuss your alignment with the company's values and work environment.
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and inquiring about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.