📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Grand Canyon Education
🔹 Location: Nationwide (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing website production tasks within WordPress or Drupal
- Collaborating with cross-functional teams to ensure project success
- Implementing digital marketing strategies to improve website performance
- Adapting to new technology tools and trends quickly
- Excellent communication and organizational skills
ASSUMPTION: This role requires a balance of technical skills (e.g., WordPress, Drupal) and soft skills (e.g., communication, organization) to manage projects effectively.
📋 Key Responsibilities
✅ Own website production tasks within WordPress or Drupal, including creating and editing website pages, menus, and content
✅ Collaborate with cross-functional teams (e.g., copywriters, SEO specialists, web designers/developers) to ensure project accuracy and timeliness
✅ Gain clarity on client needs and interpret their requests, communicating effectively with team members
✅ Manage multiple projects and deadlines while following defined processes
✅ Maintain knowledge of current website trends and best practices to propose innovative ideas
✅ Other duties as assigned, including assisting related teams and obtaining recommended industry learning courses
ASSUMPTION: This role involves a mix of routine tasks (e.g., website updates) and strategic initiatives (e.g., implementing marketing strategies).
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, project management, communications, public relations, journalism, or a related field
Experience: Minimum of three years of professional experience within a digital agency, marketing department, or other corporate environment
Required Skills:
- Proficiency in WordPress and Drupal
- Experience with project management tools and other software
- Excellent written and verbal communication skills
- Working knowledge of website best practices
Preferred Skills:
- Experience with Google Analytics, Photoshop/Pixlr, FullStory, Microsoft Clarity
- Certifications in digital marketing or related fields
ASSUMPTION: While the required skills are essential for this role, preferred skills can provide a competitive edge and may be considered during the hiring process.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience)
Benefits:
- Medical, dental, vision, life, and disability insurance
- Flexible spending accounts
- 401K savings plan
- Generous time off plan and 11 paid holidays
- Paid time off to volunteer in the community or at GCU sponsored events
- Education Tuition Discount Program for full-time employees, their spouses, and dependent children
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Specialist with 2-5 years of experience. Actual salary may vary based on factors such as location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 1,001-5,000 employees
Founded: 1983
Company Description:
- Grand Canyon Education (GCE) is an educational service company that provides support services to the post-secondary education sector
- GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate, and doctoral levels
- GCE values its employees and supports a unique and diverse workplace culture designed to help employees thrive
Company Specialties:
- Educational program design and development
- Support services for post-secondary education
- Online learning and traditional campus education
Company Website: https://www.gce.com
ASSUMPTION: GCE's focus on employee well-being and diverse workplace culture may attract candidates who value these aspects in an employer.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and professional development
Reporting Structure: This role may report to the Marketing Project Management team or a similar department
Work Arrangement: Remote OK, with flexible hours and the ability to work from home
Growth Opportunities:
- Learning and implementing newer technology tools and trends
- Obtaining recommended industry learning courses and certifications
- Expanding skills and knowledge in digital marketing and project management
ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of digital marketing and project management.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home
Office Location(s): Nationwide
Geographic Context:
- GCE's remote work environment allows for flexibility and work-life balance
- The nationwide location enables candidates to apply from various regions across the United States
- GCE's headquarters is in Phoenix, Arizona, with additional locations in other states
Work Schedule: Full-time, with flexible hours and the ability to manage working hours productively
ASSUMPTION: The remote work environment and flexible hours may appeal to candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the department head or director
Key Assessment Areas:
- Technical skills (e.g., WordPress, Drupal, project management tools)
- Communication and interpersonal skills
- Problem-solving and organizational skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of digital marketing trends and best practices
- Showcase your ability to manage multiple projects and meet deadlines
- Prepare questions to ask the interviewer about the company culture and growth opportunities
ATS Keywords: Digital Marketing, Project Management, WordPress, Drupal, SEO, Content Management, Communication, Organization, Quality Assurance, Team Collaboration, Problem Solving, Website Trends, Technology Tools, Google Analytics, Photoshop, Content Design
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required and preferred skills listed in the job description.
🛠️ Tools & Technologies
- Microsoft Office Suite (SharePoint, Teams)
- Workamajig project management software
- Photoshop/Pixlr, Google Analytics, WordPress, Drupal, FullStory, Microsoft Clarity
ASSUMPTION: Familiarity with these tools and technologies is essential for this role, and candidates should highlight their proficiency in these areas during the application process.
👔 Cultural Fit Considerations
Company Values:
- Employee well-being and work-life balance
- Diverse and inclusive workplace culture
- Support for employee growth and development
Work Style:
- Collaborative and team-oriented
- Adaptable and willing to learn
- Results-driven and focused on meeting project deadlines
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation?
- Are you comfortable managing multiple projects and deadlines?
- Do you enjoy learning new technology tools and trends?
ASSUMPTION: Candidates who align with GCE's company values and work style may be a better fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively
- Adapting to new technology tools and trends quickly
- Working remotely and maintaining productivity
- Balancing technical skills with soft skills (e.g., communication, organization)
ASSUMPTION: These challenges may require strong organizational skills, adaptability, and a results-driven approach to overcome.
📈 Similar Roles Comparison
- Digital Marketing Specialist vs. Marketing Project Manager: Both roles involve project management, but the Digital Marketing Specialist focuses more on digital marketing strategies and website updates
- Industry-specific context: GCE's focus on education administration programs may appeal to candidates interested in the education sector
- Career path comparison: This role may serve as a stepping stone to more senior marketing or project management positions within GCE or other organizations
ASSUMPTION: Candidates should consider how this role compares to similar positions in the industry and how it aligns with their career goals.
📝 Sample Projects
- Updating website content and design to improve user experience and SEO performance
- Managing marketing projects for GCU and other partner institutions
- Implementing new technology tools and trends to enhance website functionality
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Digital Marketing Specialist at GCE may undertake.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for GCU and its partner institutions?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does GCE support employee growth and development in this role?
- What are the expectations for remote work and communication within the team?
- How does this role collaborate with other departments and teams within GCE?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://jobs.gce.com
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for interviews by researching GCE's company culture and values
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
