🔹 Job Title: Digital Marketing Specialist
🔹 Company: Kinexus Group
🔹 Location: Benton Harbor, Michigan, United States
🔹 Job Type: Hybrid (Remote & On-site)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (1-2 days remote per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing trends and tools, as well as excellent communication and project management skills. It is ideal for a creative and adaptable individual who can thrive in a fast-paced environment.
✅ Design and implement social media strategies to align with business goals for Kinexus Group and its subsidiaries
✅ Generate, edit, publish, and share engaging and authentic content daily
✅ Establish a regular cadence for e-newsletter communications based on each audience
✅ Share blogs, corporate communications, events, and media through social media and e-newsletters on behalf of Kinexus Group and the family of organizations
✅ Attend organizational events to take photos and videos, and post live footage on various social media outlets
✅ Set specific objectives and report on ROI
✅ Perform research on current benchmark trends and audience preferences
✅ Monitor SEO and web traffic metrics, and continuously refine the effectiveness of digital communications activities
✅ Support planning and execution of special events
✅ Other duties as assigned
ASSUMPTION: This role requires a strong ability to adapt, prioritize, and execute projects at a fast pace, with a high attention to detail and excellent communication skills.
Education: Bachelor’s degree or equivalent combination of training and or experience in marketing, communications, nonprofit, or other related fields
Experience: Minimum of 3 years of professional experience in marketing, communications, relationship development, or other relevant fields (Videography and Photography skills are a plus)
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in videography and photography, as well as those familiar with Canva and Sprout Social, will have an advantage in this role.
Salary Range: $55,000 - $70,000 per year (Based on industry standards for mid-level marketing roles in Benton Harbor, MI)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Benton Harbor, MI. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Strategic Management Services
Company Size: 51-200 employees (Mid-size)
Founded: Not specified
Company Description:
Company Specialties:
Company Website: http://www.kinexus.org
ASSUMPTION: Kinexus Group is a mid-size nonprofit organization that focuses on community development and economic vitality. It offers a unique culture that requires individuals to be BOLD, INSPIRATIONAL, ENTREPRENEURIAL, and INCLUSIVE.
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Chief Marketing Officer
Work Arrangement: Hybrid (1-2 days remote per week, with weekly meetings in Benton Harbor)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the organization as a whole.
Office Type: Hybrid (Remote & On-site)
Office Location(s): 330 W Main St, Benton Harbor, Michigan 49022, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: Benton Harbor offers a mix of urban and rural environments, with a relatively low cost of living compared to other major metropolitan areas in the Midwest.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Social Media, Content Creation, E-Newsletter, SEO, Web Traffic Metrics, Brand Awareness, Event Planning, Communication, Storytelling, Relationship Development, Project Management, Adaptability, Creativity, Photography, Videography
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
ASSUMPTION: Familiarity with Canva and Sprout Social is preferred, but not required. Candidates should have a strong understanding of social media platforms and digital marketing tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Kinexus Group values individuals who are BOLD, INSPIRATIONAL, ENTREPRENEURIAL, and INCLUSIVE, and who can thrive in a collaborative and adaptable work environment.
ASSUMPTION: This role may present challenges in managing multiple projects and adapting to changes in priorities. Strong project management and adaptability skills are essential for success in this role.
ASSUMPTION: This role is unique in its focus on digital marketing and social media strategies, and may appeal to candidates with strong digital marketing skills and experience.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs of the organization and its subsidiaries.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the cultural fit of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.