📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Avery Dennison
🔹 Location: Mentor, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively managing and executing daily operations of Avery Dennison's public website and digital marketing programs
- Driving customer experience enhancements across all digital platforms
- Implementing effective lead-generation campaigns
- Collaborating with cross-functional teams to achieve marketing objectives
ASSUMPTION: This role requires a proactive individual with strong digital marketing skills and a passion for driving customer experience improvements.
📋 Key Responsibilities
✅ Website Management and Optimization: Create, edit, and publish website content, manage day-to-day website operations, and continuously monitor and analyze website performance to enhance user experience and drive conversions.
✅ Email Marketing Campaign Execution: Develop and deploy internal and external email marketing communications, set up and launch email campaigns, manage email lists, create landing pages, and configure integrations with marketing tools.
✅ Social Media Channel Management and Growth: Manage and engage in daily activities on social media platforms, produce platform-specific content, schedule and publish social media posts, plan and launch targeted paid social media campaigns, and coordinate collaborations and influencer marketing campaigns.
✅ Paid Advertising Campaign Creation and Management: Execute paid search, social media, display, and video advertising campaigns on various platforms, develop compelling ad content, refine targeting, and actively track campaign performance to maximize conversions.
✅ Data Analysis and Reporting: Track and analyze key performance indicators (KPIs) for all digital marketing activities, generate regular performance reports, identify trends, and provide actionable insights to improve customer experience, campaigns, and activities.
ASSUMPTION: This role requires strong analytical skills and the ability to translate data into actionable insights to optimize marketing efforts.
🎯 Required Qualifications
Education: Bachelor's Degree required
Experience: 3-5 years of hands-on experience as a digital marketer in a B2B or B2C organization
Required Skills:
- Proven experience in actively managing email marketing, SEO, SEM, A/B testing, conversion optimization, and personalization
- Direct experience working in a CMS platform (preferably AEM)
- Practical knowledge of website optimization and user experience (UX)
- Hands-on familiarity with HTML, CSS, and UX design tools
- Experience actively using Act-On or similar email marketing platforms
- Experience actively using Sprout Social or similar social media management platforms
- Hands-on experience with SEO/SEM or paid advertising
- Proficiency in using Google Analytics or similar analytics platforms
- Understanding of lead management processes, tools, and flows
- Demonstrated project management skills
- Ability to stay current with the latest digital marketing trends
Preferred Skills:
- Experience with Salesforce
ASSUMPTION: Candidates with a strong portfolio showcasing their digital marketing skills and experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Digital Marketing Specialist with 3-5 years of experience in the United States)
Benefits:
- Health & Wellness benefits starting on day 1 of employment
- Paid parental leave
- 401K eligibility
- Tuition reimbursement
- Employee Assistance Program eligibility / Health Advocate
- Paid vacation and Paid holidays
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, with a focus on providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability, circularity, and transparency.
Company Size: Avery Dennison is a large organization with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Avery Dennison was founded in 1935 and has since grown into a global materials science and digital identification solutions company with locations in over 50 countries.
Company Description:
- Avery Dennison is a global leader in providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability, circularity, and transparency.
- The company designs and develops labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that carry information that improves the customer experience.
- Avery Dennison serves a wide array of industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- Consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's extensive industry experience and global presence make it an attractive employer for digital marketing professionals seeking to grow their careers in a dynamic and innovative environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career digital marketing professional with 3-5 years of experience seeking to advance their career in a large, global organization.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product management, and design.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include a hybrid or remote option, depending on the candidate's preferences and the company's policies.
Growth Opportunities:
- Advancement to a senior digital marketing role or management position within the marketing department
- Expansion into related fields, such as product management or market research
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Avery Dennison's large size and global presence provide ample opportunities for career growth and development within the marketing department and beyond.
🌍 Location & Work Environment
Office Type: Avery Dennison's Mentor, Ohio office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 8080 Norton Parkway, Mentor, OH 44060, United States
Geographic Context:
- Mentor, Ohio, is a suburban city located approximately 20 miles east of Cleveland, offering a mix of urban and rural living.
- The area provides easy access to major highways, shopping, dining, and entertainment options.
- Mentor is known for its high-quality schools, safe neighborhoods, and family-friendly atmosphere.
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the role may require occasional evening or weekend work to support marketing campaigns or events.
ASSUMPTION: The Mentor, Ohio office provides a supportive and collaborative work environment that encourages creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Manager and potential team members
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Avery Dennison's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on website management, email marketing, social media management, and paid advertising campaign creation and management.
- Prepare examples of your work, such as successful marketing campaigns or website optimizations, to showcase your skills and experience during the interview.
- Research Avery Dennison's industry, company culture, and values to demonstrate your enthusiasm and fit for the role.
ATS Keywords: Digital Marketing, Website Management, Email Marketing, Social Media Management, Paid Advertising, SEO, SEM, CMS, AEM, HTML, CSS, UX Design, Analytics, Lead Generation, Campaign Management
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Content Management System (CMS) - Adobe Experience Manager (AEM)
- Email Marketing Platform - Act-On
- Social Media Management Platform - Sprout Social
- Analytics Platform - Google Analytics
- Paid Advertising Platforms - Google Ads, Facebook Ads, Instagram Ads, YouTube Ads
- HTML, CSS, UX Design Tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity - Upholding the highest ethical standards in all actions and decisions
- Collaboration - Working together to achieve common goals and drive success
- Innovation - Pursuing new ideas and approaches to create value for customers and the business
- Sustainability - Committing to responsible business practices that minimize environmental impact and promote social responsibility
- Diversity, Equity, and Inclusion - Fostering an inclusive work environment where everyone feels valued and respected
Work Style:
- Proactive and self-motivated, with a strong sense of initiative and ownership
- Collaborative and team-oriented, with excellent communication and interpersonal skills
- Analytical and data-driven, with a strong attention to detail and a focus on continuous improvement
- Adaptable and flexible, with the ability to manage multiple projects and priorities effectively
Self-Assessment Questions:
- How do you align with Avery Dennison's core values, particularly in the context of this role?
- How comfortable are you working in a fast-paced, dynamic environment with shifting priorities and tight deadlines?
- How do you approach continuous learning and staying current with the latest digital marketing trends and best practices?
ASSUMPTION: Candidates who demonstrate a strong fit with Avery Dennison's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines, which may require occasional overtime or weekend work
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
- Keeping up with the latest digital marketing trends and best practices, which may require continuous learning and professional development
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and motivated individual to succeed.
📈 Similar Roles Comparison
- Compared to related roles, such as Digital Marketing Specialist or Marketing Specialist, this role places a stronger emphasis on website management, optimization, and data analysis
- Industry-specific context: Avery Dennison operates in the packaging and containers manufacturing industry, focusing on providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, and advance sustainability, circularity, and transparency
- Career path comparison: This role offers opportunities for career growth and development within the marketing department and beyond, with potential paths to senior digital marketing roles, management positions, or related fields such as product management or market research
ASSUMPTION: Candidates should research similar roles and industry trends to better understand the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive website optimization strategy, including SEO, content updates, and user experience improvements, to drive organic traffic and conversions
- Creating and managing targeted email marketing campaigns to nurture leads and drive customer engagement, with a focus on personalization and segmentation
- Launching and managing paid advertising campaigns on various platforms, with a focus on maximizing conversions and optimizing return on ad spend (ROAS)
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Digital Marketing Specialist role at Avery Dennison.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Digital Marketing Specialist at Avery Dennison?
- How does this role collaborate with other marketing teams and departments, such as sales and product management?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does Avery Dennison support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on website management, email marketing, social media management, and paid advertising campaign creation and management
- Prepare examples of your work, such as successful marketing campaigns or website optimizations, to showcase your skills and experience during the interview
- Research Avery Dennison's industry, company culture, and values to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
