Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Visvero, Inc.

🔹 Location: Srinagar, Jammu and Kashmir, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and managing innovative digital marketing campaigns
• Handling SEO optimization, content management, and social media management
• Analyzing campaign performance and making data-driven optimizations
• Collaborating with cross-functional teams to align digital marketing efforts with company goals

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop, implement, and manage innovative digital marketing campaigns

✅ Handle all aspects of website SEO, including on-page and off-page optimization, keyword research, and link-building strategies

✅ Collaborate with content creators to produce high-quality and SEO-friendly content

✅ Oversee and manage the company’s presence across various social media platforms

✅ Utilize analytics tools to measure and report on the performance of digital marketing campaigns

✅ Design, develop, and manage email campaigns

✅ Plan, execute, and monitor paid advertising campaigns

✅ Stay updated on the latest digital marketing trends, tools, and best practices

✅ Work closely with other departments to align digital marketing efforts with broader company goals

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and continuously improving marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field. A master's degree or relevant certification would be a plus.

Experience: Minimum of 3-5 years of proven experience in digital marketing, with a demonstrable track record of designing and implementing successful marketing campaigns.

Required Skills:

• Proven experience in digital marketing strategy development and implementation
• Strong proficiency in SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Familiarity with analytics tools (e.g., Google Analytics, Tableau)
• Excellent analytical skills, with the ability to translate data into actionable insights
• Strong creative mindset, with an ability to identify and act on new digital marketing opportunities
• Excellent communication skills, both verbal and written
• Ability to collaborate effectively with various internal teams and external partners
• Adaptability to fast-paced environments and changing priorities

Preferred Skills:

• Master's degree or relevant certification in Marketing or a related field
• Experience with marketing automation platforms
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and analytical skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level digital marketing roles in India)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Visvero, Inc. operates in the Information Technology & Services industry, focusing on data management, analytics, and automation solutions.

Company Size: With 51-200 employees, Visvero offers a mid-sized company environment, providing opportunities for growth and impact.

Founded: Visvero was founded in 2003 and has since grown to become an SBA 8a Certified company, empowering clients across various industries.

Company Description:

• Visvero helps businesses tackle data, analytics, and automation challenges by providing expert services in data management, business intelligence, and robotic process automation.
• The company works alongside clients as partners, committed to their long-term success.
• Visvero focuses on creating an end-to-end data lifecycle, from integration to analytics, with a strategic emphasis on efficient time to value.

Company Specialties:

• Business Intelligence
• Analytics and Reporting
• Data Services
• BI Adoption
• Data Analytics
• Robotic Process Automation
• Digital Transformation
• Big Data
• AI/ML
• Data Engineering
• IT Project Staffing
• Power BI
• INCORTA
• UiPath
• Denodo
• Antworks
• and Project Management

Company Website: http://www.visvero.com

ASSUMPTION: Visvero's focus on data-driven solutions and client partnerships indicates a strong emphasis on data analysis and client success in this role.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth within the digital marketing team and the broader organization.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including sales and product teams.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.

Growth Opportunities:

• Advancement to senior or management roles within the digital marketing team
• Expansion into related fields, such as data analytics or business development
• Opportunities to work on diverse projects across various industries

ASSUMPTION: This role offers strong potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Visvero's office in Srinagar is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): G-49, Sector 3, Suite #7, NOIDA, Uttar Pradesh 201 301, IN

Geographic Context:

• NOIDA is a bustling city in the Indian state of Uttar Pradesh, located near New Delhi, offering a mix of urban and suburban living.
• The office is situated in a well-connected area with easy access to public transportation and amenities.
• The region experiences a humid subtropical climate, with hot summers and mild winters.

Work Schedule: The work schedule is primarily Monday to Friday, with some flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The modern office environment and well-connected location should provide a comfortable and productive work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• In-depth interviews with the marketing team and hiring manager
• Final decision and offer

Key Assessment Areas:

• Digital marketing strategy and campaign development
• SEO and content management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a portfolio or case studies demonstrating your digital marketing achievements.
• Research Visvero's company culture and values to ensure a strong fit.
• Practice common digital marketing interview questions and brush up on your technical skills.

ATS Keywords: Digital Marketing Strategy, SEO Optimization, Content Management, Social Media Management, Performance Analysis, Email Marketing, PPC Campaigns, Analytical Skills, Creativity, Communication Skills, Team Player, Adaptability

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• SEMrush, Ahrefs, or other SEO tools
• Google Analytics, Tableau, or other analytics platforms
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• PPC advertising platforms (e.g., Google Ads, Facebook Ads)

ASSUMPTION: Familiarity with industry-standard tools and platforms will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client-centric approach
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity
• Integrity and accountability

Work Style:

• Data-driven decision making
• Agile and adaptable approach to work
• Strong focus on client success
• Collaborative and inclusive team environment
• Openness to feedback and continuous growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you embrace continuous learning and adaptation in your role?

ASSUMPTION: Candidates who align strongly with Visvero's company values and work style will be well-suited to this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of digital marketing and constant algorithm changes
• Managing multiple campaigns and priorities simultaneously
• Collaborating effectively with diverse teams and stakeholders
• Adapting to changing market conditions and client needs

ASSUMPTION: Successful candidates will be proactive, adaptable, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on SEO and content management.
• In the Indian market, digital marketing roles may vary in terms of team size, resources, and budget, but the core responsibilities remain similar.
• Career progression in digital marketing typically involves moving into senior or management roles, with opportunities to specialize in specific areas or oversee larger teams.

ASSUMPTION: Candidates should research industry trends and comparable roles to better understand the market and their career growth prospects.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a new website launch
• Managing a social media campaign for a product launch, including content creation, scheduling, and engagement tracking
• Analyzing and optimizing the performance of email marketing campaigns, with a focus on improving open rates and click-throughs

ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop, execute, and optimize digital marketing campaigns across various channels.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• How does Visvero support the professional development and growth of its employees in digital marketing roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Visvero approach work-life balance, and what flexibility is available for remote work or adjusted hours?

ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a portfolio or case studies demonstrating your digital marketing achievements.
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.