📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Visvero, Inc.
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing email campaigns, social media, SEO, and content strategy to influence the sales pipeline
- Collaborating with sales to attract and convert leads
- Analyzing campaign performance using digital tools and adjusting strategies accordingly
- Creating compelling copy and visual content
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving results and continuous improvement.
📋 Key Responsibilities
✅ Develop and execute email marketing campaigns to drive engagement and conversions
✅ Manage and grow social media presence to increase brand awareness and generate leads
✅ Optimize SEO strategies to improve organic reach and drive traffic to the website
✅ Create and maintain a content calendar, ensuring consistent and high-quality content is published
✅ Collaborate with sales to ensure marketing efforts align with sales goals and strategies
✅ Analyze campaign performance using digital tools and make data-driven optimizations
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years of marketing experience, preferably in a B2B SaaS, tech, or services environment
Required Skills:
- Proven track record of managing successful email and social media campaigns
- Strong grasp of digital tools: Google Analytics, Search Console, Tag Manager, Google Ads, Canva (or similar), CRM systems, email platforms like Mailshake, Apollo or similar
- Exceptional written and visual communication skills
- A self-starter who takes ownership and drives projects independently
- Strategic thinker with an eye for detail, design, and data
Preferred Skills:
- Experience with marketing automation and lead scoring
- Familiarity with CMS platforms like WordPress
- Experience running paid LinkedIn or Google Ads campaigns
ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on email and social media campaigns, and be comfortable using relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for the role and location)
Benefits:
- Health insurance
- Retirement plan
- Performance bonuses
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and work-from-home options available
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise stability)
Founded: 2003 (22 years ago, with a well-established track record in the industry)
Company Description:
- Visvero helps businesses manage data, analytics, and automation challenges
- Offers services in data management, analytics, RPA, BI, AI/ML, and more
- Works with clients across various industries, including banking, insurance, and government
Company Specialties:
- Business Intelligence
- Analytics and Reporting
- Data Services
- BI Adoption
- Data Analytics
- Robotic Process Automation
- Digital Transformation
- Big Data
- AI/ML
- Data Engineering
- IT Project Staffing
- Power BI
- INCORTA
- UiPath
- Denodo
- Antworks
- and Project Management
Company Website: www.visvero.com
ASSUMPTION: Visvero is an established company with a broad range of services, offering opportunities for growth and learning in the data and analytics field.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: On-site, with flexible hours and work-from-home options available
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and specialize in various aspects of digital marketing
- Chance to work on diverse projects across different industries
ASSUMPTION: This role offers opportunities for career growth and learning, with the potential to take on more responsibilities as the company and the marketing team expand.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Noida, Uttar Pradesh, India
Geographic Context:
- Noida is a bustling city in the National Capital Region of India, offering a mix of urban and suburban living
- Easy access to public transportation and amenities
- Close proximity to Delhi, the capital of India
Work Schedule: Full-time (40 hours/week), with flexible hours and work-from-home options available
ASSUMPTION: The Noida office offers a modern work environment, with easy access to amenities and public transportation. The work schedule is flexible, allowing for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical interview with the Marketing Director
- Final interview with the CEO
Key Assessment Areas:
- Marketing skills and experience
- Campaign management and optimization
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and team dynamics
Application Tips:
- Highlight specific campaign successes and the strategies behind them in your resume
- Tailor your cover letter to demonstrate your understanding of Visvero's business and how you can contribute to their marketing efforts
- Prepare examples of your work, such as email campaigns, social media posts, or SEO strategies
ATS Keywords: Digital Marketing, Email Campaigns, Social Media, SEO, Content Strategy, Analytics, Copywriting, Project Management, Strategic Thinking, Design, Data Analysis, Marketing Automation, Lead Scoring, CMS, Paid Advertising
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing marketing skills, campaign management, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Ads
- Canva
- CRM systems (e.g., Salesforce, HubSpot)
- Email platforms (e.g., Mailshake, Apollo)
- WordPress (preferred)
- Paid advertising platforms (e.g., LinkedIn Ads, Google Ads)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are widely used in digital marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable managing multiple projects and priorities?
- Do you enjoy working collaboratively with cross-functional teams?
- Are you results-driven and data-focused in your decision-making?
ASSUMPTION: Visvero values candidates who are customer-centric, innovative, collaborative, data-driven, and results-oriented, with an agile and adaptable work style.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams, including sales and other departments
ASSUMPTION: This role presents challenges that require strong organizational skills, adaptability, and the ability to work effectively in a team environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong balance of creative and analytical skills, with a focus on driving results and continuous improvement
- In the B2B SaaS industry, this role is unique in its focus on driving sales pipeline growth through marketing efforts
- Career progression in this role could lead to a leadership position, such as Marketing Manager or Director, as the company expands
ASSUMPTION: This role offers a unique blend of creative and analytical skills, with a focus on driving sales pipeline growth through marketing efforts. Career progression is possible as the company grows.
📝 Sample Projects
- Developing and executing an email marketing campaign to drive engagement and conversions
- Managing and growing social media presence to increase brand awareness and generate leads
- Optimizing SEO strategies to improve organic reach and drive traffic to the website
- Creating and maintaining a content calendar, ensuring consistent and high-quality content is published
- Collaborating with sales to ensure marketing efforts align with sales goals and strategies
- Analyzing campaign performance using digital tools and making data-driven optimizations
ASSUMPTION: These projects are representative of the day-to-day responsibilities and tasks required in this role, focusing on campaign management, optimization, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role address them?
- How does this role collaborate with the sales team to drive pipeline growth?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- What opportunities are there for professional development and growth within the marketing team?
- How does Visvero support work-life balance for its employees?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight specific campaign successes and the strategies behind them
- Write a cover letter that demonstrates your understanding of Visvero's business and how you can contribute to their marketing efforts
- Prepare examples of your work, such as email campaigns, social media posts, or SEO strategies
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
