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Digital Marketing Specialist

Overstock.com
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: Overstock.com

πŸ”Ή Location: Center 53, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 20, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing promotional content for core brand websites
  • Collaborating with business owners for weekly updates and A/B tests
  • Overseeing the execution of Co-Op ads across websites
  • Performing deployment QA responsibilities

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. It also involves cross-functional collaboration with various business owners.

πŸ“‹ Key Responsibilities

βœ… Organize, manage, and execute promotional content for all core brand websites

βœ… Ensure frontline readiness of all promotional projects and initiatives

βœ… Create and update storepages, and oversee Co-Op ads

βœ… Assist in testing and execution of all website A/B tests

βœ… Perform other duties as required and assigned by manager and upper management

βœ… Follow legal policies as directed

βœ… Perform deployment QA responsibilities

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree preferred but not required

Experience: 0-2 years of relevant experience

Required Skills:

  • Proven experience in digital marketing or a related field
  • Strong organizational skills
  • Excellent communication and collaboration skills
  • Familiarity with HTML, CSS, and JSON
  • Ability to work well under pressure and manage multiple projects simultaneously

Preferred Skills:

  • Familiarity with CMS platforms
  • Experience with A/B testing

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and skills are more important for success in this role.

πŸ’° Compensation & Benefits

Salary Range: $39,975.00 - $49,712.50 per year

Benefits:

  • 401k (6% match)
  • Flexible schedules
  • Tuition reimbursement, leadership development program, and mentorship program
  • Employee resource groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for entry-level digital marketing roles in the United States.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail (eCommerce)

Company Size: Medium (501-1,000 employees)

Founded: 1999 (as Overstock.com)

Company Description:

  • Overstock.com is an American online retailer that primarily sells furniture and home decor
  • The company also operates several other brands, including Bed Bath & Beyond, Baby & Beyond, and Zulily
  • Overstock.com is known for its unique approach to online retail, including its focus on customer service and innovative technology

Company Specialties:

  • Online Retail
  • eCommerce
  • Technology
  • Internet Marketing
  • Software Engineering
  • Analytics
  • Customer Service
  • Interior Design

Company Website: www.overstock.com

ASSUMPTION: Overstock.com is a well-established eCommerce company with a strong focus on customer service and innovative technology.

πŸ“Š Role Analysis

Career Level: Entry-level

Reporting Structure: This role reports directly to the Digital Marketing Manager

Work Arrangement: On-site (Center 53, United States)

Growth Opportunities:

  • Potential career progression into senior digital marketing roles
  • Opportunities to work on high-impact projects and gain valuable experience
  • Access to leadership development programs and mentorship opportunities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and gain valuable experience.

🌍 Location & Work Environment

Office Type: On-site (Center 53, United States)

Office Location(s): Center 53, United States

Geographic Context:

  • The office is located in the United States, with a specific location at Center 53
  • The company offers flexible scheduling options, allowing employees to balance work and personal responsibilities
  • The company is committed to providing a diverse and inclusive work environment

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: The work environment at Overstock.com is collaborative and inclusive, with a strong focus on customer service and innovative technology.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or video interview with the digital marketing team
  • Final interview with the director of digital marketing

Key Assessment Areas:

  • Digital marketing skills and experience
  • Organizational skills and ability to manage multiple projects simultaneously
  • Communication and collaboration skills
  • Problem-solving skills and ability to work well under pressure

Application Tips:

  • Highlight relevant experience and skills in your resume and cover letter
  • Be prepared to discuss specific examples of your digital marketing experience and how it has prepared you for this role
  • Demonstrate your ability to work well under pressure and manage multiple projects simultaneously

ATS Keywords: Digital Marketing, Promotional Content, CMS Platforms, HTML, CSS, JSON, A/B Testing, Co-Op Ads

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their digital marketing skills and experience in their application materials and interviews.

πŸ› οΈ Tools & Technologies

  • HTML
  • CSS
  • JSON
  • CMS Platforms (specific platforms not mentioned)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Diverse and inclusive

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on customer service and innovative technology

Self-Assessment Questions:

  • Do you have experience working in a fast-paced, dynamic environment?
  • Are you able to work well under pressure and manage multiple projects simultaneously?
  • Do you have strong communication and collaboration skills?

ASSUMPTION: Overstock.com values candidates who are customer-centric, innovative, collaborative, and able to work well under pressure in a fast-paced, dynamic environment.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and meeting tight deadlines
  • Working in a fast-paced, dynamic environment with a strong focus on customer service and innovative technology
  • Adapting to changes in the digital marketing landscape and staying up-to-date with the latest trends and best practices
  • Collaborating effectively with cross-functional teams and business owners

ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, working in a fast-paced environment, and adapting to changes in the digital marketing landscape.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other digital marketing specialist roles, but may have a stronger focus on promotional content and Co-Op ads
  • In comparison to other eCommerce companies, Overstock.com places a strong emphasis on customer service and innovative technology
  • Career progression in this role may involve moving into senior digital marketing roles or specializing in a specific area of digital marketing

ASSUMPTION: This role is similar to other digital marketing specialist roles, but may have a stronger focus on promotional content and Co-Op ads. The company's emphasis on customer service and innovative technology sets it apart from other eCommerce companies.

πŸ“ Sample Projects

  • Managing promotional content for a major brand launch
  • Collaborating with business owners to update storepages and optimize Co-Op ads
  • Assisting in the testing and execution of website A/B tests

ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description and provide a sense of the types of tasks the digital marketing specialist may be expected to perform.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day in this role?
  • How does this role collaborate with other teams and business owners?
  • What are the most important qualities you're looking for in a candidate for this role?
  • How does this role contribute to the company's overall goals and mission?
  • What opportunities are there for professional growth and development in this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
  • Prepare for your interview by researching the company and practicing your responses to common interview questions
  • Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.