📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Mars
🔹 Location: São Paulo, Brazil (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior Level (4+ years)
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Orchestrating digital performance strategies, including media planning and CRM
- Managing communication journeys and tracking performance KPIs
- Collaborating with regional teams and e-commerce to drive D2C strategies
- Supporting internal clients in marketing digital areas (PSR, PRO, VET)
ASSUMPTION: This role requires a high level of coordination and strategic thinking to balance multiple priorities and stakeholders.
📋 Key Responsibilities
✅ Plan and execute digital media campaigns across various channels (Google Search, YouTube, Facebook/Instagram, Programmatic, etc.)
✅ Develop and manage consumer communication journeys via email marketing and other direct channels
✅ Monitor and analyze performance KPIs, aligning digital strategies with content KPIs
✅ Serve as the primary point of contact with the regional brand and consumer team, aligning communication, media, and results
✅ Own and manage the fidelization strategy for pet owners through digital platforms
✅ Collaborate with the e-commerce team to develop D2C strategies and connect digital channels with conversion points
✅ Manage the digital media budget, ensuring the global always-on strategy is maintained
✅ Support internal marketing clients (PSR, PRO, VET) in executing digital strategies and best practices
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Publicity, or related fields
Experience: 4+ years of experience in digital marketing, marketing, or related fields, with a focus on CRM and media
Required Skills:
- Advanced English proficiency (both written and conversational)
- Proven experience in digital marketing, CRM, and media planning
- Strong analytical and reporting skills
- Excellent communication and stakeholder management skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with data analysis and visualization tools
- Knowledge of the pet care industry
ASSUMPTION: Strong English proficiency is crucial for this role due to the global nature of Mars and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Brazil typically falls between BRL 8,000 and BRL 15,000 per month, depending on experience and skills. This estimate is based on market research and industry standards.
Benefits:
- Hybrid work schedule (2 days on-site)
- Competitive salary and corporate bonus
- Medical and dental plans
- Life insurance
- Private pension plan
- Pharmacy benefit
- Meal voucher or refeitório, depending on the base
- Short Friday, birthday off, pet leave, and wellness benefits
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Mars operates in the food and beverage manufacturing industry, with a focus on pet care, food, and confectionery. The company is known for its iconic brands such as M&M's, Snickers, Wrigley's, and Pedigree.
Company Size: Mars is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for growth and career development but may also have a more structured and hierarchical work environment.
Founded: Mars was founded in 1911 by Frank C. Mars and has since grown into a global business with operations in more than 80 countries.
Company Description:
- Mars is a family-owned business with a strong commitment to its values and principles
- The company is known for its innovative products and sustainable business practices
- Mars fosters a culture of responsibility, mutuality, efficiency, and freedom
Company Specialties:
- Petcare
- Food
- Confectionery
Company Website: Mars.com
ASSUMPTION: Mars' large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution. It offers opportunities for growth and progression within the marketing function.
Reporting Structure: The Digital Marketing Specialist reports to the Brand & Pet Owner Manager and works closely with regional teams, e-commerce, and internal marketing clients.
Work Arrangement: This is a hybrid role, with 2 days on-site in the São Paulo office and the remainder of the workweek remote.
Growth Opportunities:
- Progression within the marketing function, such as moving into a management role or specializing in a specific area
- Expansion into other business units or geographic regions within Mars
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: This role offers opportunities for growth and development within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: The São Paulo office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): São Paulo, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and numerous entertainment options
- The city is known for its diverse food scene, with a wide range of international cuisines available
- São Paulo has a subtropical climate, with mild winters and warm, humid summers
Work Schedule: The work schedule is flexible, with a focus on results and deliverables. The core hours are from 9:00 AM to 6:00 PM, with the option to work remotely for part of the week.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Case study or presentation, depending on the role
- Final interview with the director or another senior leader
Key Assessment Areas:
- Digital marketing and CRM expertise
- Communication and stakeholder management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Mars' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your proficiency in English through your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Digital Marketing, CRM, Media Planning, Performance Tracking, Communication Strategy, E-commerce, Budget Management, Client Support, Campaign Execution, Data Analysis, Consumer Engagement, Team Collaboration, Strategy Development, Content Alignment, Digital Channels
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best
- Freedom: We need freedom to shape our future; we need profit to remain free
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on deliverables
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Mars' values, particularly in the context of this role?
- How do you approach working collaboratively with diverse teams and stakeholders?
- How do you balance strategic thinking with tactical execution in your work?
ASSUMPTION: Cultural fit is essential for success at Mars, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Balancing strategic planning with tactical execution
- Adapting to a large, multinational corporate environment
- Working effectively in a hybrid or remote setting
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on results.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or CRM Manager, but with a stronger focus on media planning and execution
- In the pet care industry, this role may require a deeper understanding of consumer behavior and preferences related to pet ownership
- Career progression may involve moving into a management role or specializing in a specific area of digital marketing
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing and executing a targeted digital media campaign to drive brand awareness and consideration
- Creating and managing consumer communication journeys to improve customer retention and loyalty
- Analyzing performance data to optimize digital marketing strategies and improve ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the brand and the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate and support each other in achieving shared goals?
- What opportunities are there for growth and development within the marketing function and the broader organization?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mars careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Mars, the role, and the industry
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
