Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-05-15

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing high-performing paid social campaigns on Meta platforms
• Data-driven decision making through A/B testing and performance analysis
• Collaborating with marketing teams to develop compelling ad creatives
• Integrating campaigns with CRM for seamless lead funnel management
• Staying up-to-date with platform changes and new features

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.

📋 Key Responsibilities

✅ Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills.

✅ Analyze performance metrics daily to drive data-informed decisions and improvements.

✅ Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs.

✅ Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets.

✅ Set up and maintain Meta pixels, custom conversions, and tracking integrations.

✅ Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences.

✅ Create and manage multiple forms of creative across all platforms.

✅ Integrate campaigns into HubSpot for seamless CRM and lead funnel integration.

✅ Build remarketing and lookalike audiences from first-party and CRM data sources.

✅ Produce weekly and monthly performance reports with actionable insights.

✅ Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features.

ASSUMPTION: This role involves a high degree of autonomy, with the expectation that the specialist can independently manage campaigns and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success

Required Skills:

• Proven expertise in Meta Ads Manager, pixel setup, and conversion tracking
• Deep experience running and interpreting A/B tests and campaign experiments
• Comfort with analyzing performance data, generating reports, and making data-driven recommendations
• Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration
• Working knowledge of landing page optimization and funnel performance
• Ability to work asynchronously on Slack with weekly video meetings

Preferred Skills:

• Data-driven thinking
• Strong attention to detail and organizational skills
• Ability to work independently in a fast-paced, performance-driven environment
• Solid understanding of attribution modeling and marketing KPIs (ROAS, CPA, CPL, CTR, etc.)
• Excellent written and verbal communication skills

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. Additionally, proficiency in Google Ads and cross-platform campaign strategy would be a significant advantage.

💰 Compensation & Benefits

Salary Range: $1,250 - $1,600 per month (Based on industry standards for mid-level digital marketing roles with remote work)

Benefits:

• Fully remote work arrangement with flexible hours
• Opportunity to work with a diverse, global team
• Potential for career growth and professional development

Working Hours: 9 AM - 5 PM EST, with flexibility for asynchronous work

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital marketing roles with remote work. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (11-50 employees) - Offers a close-knit team environment with opportunities for growth and impact

Founded: 2021 - A relatively new company with a focus on helping global talent find opportunities in the US tech industry

Company Description:

• ProjectGrowth connects global talent with exciting roles in US startups, offering remote flexibility and long-term growth opportunities
• They specialize in marketing and advertising, information technology, software, internet, entrepreneurship, startups, venture capital, online media, data and analytics, design, and e-commerce
• Their mission is to bridge the global talent gap and help individuals shine on the US tech stage

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth is a small, growing company with a focus on connecting global talent with US tech jobs. They offer a unique opportunity for digital marketing professionals to gain experience working with US startups in a remote setting.

📊 Role Analysis

Career Level: Mid-Level - This role requires a solid foundation in digital marketing, with a focus on paid social campaigns and data analysis

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager or a similar role, with close collaboration with other marketing team members

Work Arrangement: Fully Remote - This role allows for flexible work hours and asynchronous communication, with weekly video meetings to stay connected with the team

Growth Opportunities:

• As the company grows, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role
• Working with a diverse range of US startups can provide valuable experience and exposure to different industries and markets
• The remote work arrangement offers the opportunity to gain experience working with global teams and honing virtual collaboration skills

ASSUMPTION: This role offers a unique opportunity for mid-level digital marketing professionals to gain experience working with US startups in a remote setting, with potential for career growth and development.

🌍 Location & Work Environment

Office Type: Fully Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance

Office Location(s): The company has offices in New York, NY; Cairo, EG; San Francisco, CA; and Los Angeles, CA, but this role can be performed remotely from anywhere in the world

Geographic Context:

• The company's global presence allows for a diverse and inclusive work environment, with team members from various backgrounds and locations
• The remote work arrangement enables candidates to apply from anywhere, increasing the talent pool and promoting diversity
• The company's focus on connecting global talent with US tech jobs provides unique insights into the US job market and international hiring practices

Work Schedule: 9 AM - 5 PM EST, with flexibility for asynchronous work - This role requires a consistent work schedule with some flexibility for independent work and collaboration with global teams

ASSUMPTION: The fully remote work arrangement offers a high degree of flexibility and the opportunity to work with a diverse, global team. However, it also requires strong self-motivation, time management, and communication skills to succeed in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Video interview to assess technical skills and cultural fit
• Background check and onboarding for successful candidates

Key Assessment Areas:

• Technical proficiency in Meta Ads Manager, pixel setup, and conversion tracking
• Ability to analyze performance data and make data-driven decisions
• Creativity and ability to develop compelling ad creatives
• Communication skills and ability to work effectively in a remote, global team
• Alignment with the company's mission and values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on paid social campaigns and data analysis
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare a portfolio or examples of your work, showcasing your creativity and technical skills
• Follow up with the hiring manager one week after submission to express your continued interest in the role

ATS Keywords: Digital Marketing, Facebook Ads, Instagram Ads, A/B Testing, Data Analysis, Meta Ads Manager, Remarketing, Conversion Tracking, HubSpot, Creative Skills, Canva, ChatGPT, Lead Generation, Performance Metrics, Campaign Optimization, Audience Targeting

ASSUMPTION: The application process for this role is straightforward and focused on assessing technical skills and cultural fit. Successful candidates will demonstrate a strong understanding of paid social campaigns and data analysis, as well as creativity and effective communication skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• HubSpot
• Canva
• ChatGPT
• Slack
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: This role requires proficiency in Meta Ads Manager, HubSpot, Canva, and ChatGPT, with a strong focus on data analysis and optimization. Familiarity with Slack and video conferencing tools is also essential for effective communication and collaboration in a remote setting.

👔 Cultural Fit Considerations

Company Values:

• Global Mindset - Embracing diversity and inclusion in all aspects of the business
• Data-Driven Decisions - Using data and analytics to inform strategy and improve performance
• Continuous Learning - Encouraging personal and professional growth and development
• Collaboration - Fostering a supportive and inclusive team environment
• Innovation - Encouraging creativity and experimentation to drive growth and success

Work Style:

• Remote and asynchronous work arrangement, with weekly video meetings to stay connected with the team
• Data-driven decision making and continuous optimization of campaigns and strategies
• Close collaboration with marketing teams to develop compelling ad creatives and integrate campaigns with CRM
• Strong focus on performance metrics and ROAS/CPA targets
• Opportunity for career growth and professional development

Self-Assessment Questions:

• Do you have a strong understanding of Meta Ads Manager, pixel setup, and conversion tracking?
• Are you comfortable working asynchronously on Slack with weekly video meetings?
• Do you have a creative mindset and the ability to develop compelling ad creatives?
• Are you comfortable analyzing performance data and making data-driven decisions?
• Do you align with the company's values of global mindset, data-driven decisions, continuous learning, collaboration, and innovation?

ASSUMPTION: The ideal candidate for this role will have a strong technical background in paid social campaigns and data analysis, as well as a creative mindset and effective communication skills. They will also align with the company's values and be comfortable working in a remote, global team environment.

⚠️ Potential Challenges

• Managing multiple campaigns and optimization tasks simultaneously may require strong time management and prioritization skills
• Working with a diverse range of US startups may present unique challenges and require adaptability
• The remote work arrangement may require strong self-motivation and communication skills to succeed in a global team environment
• Keeping up-to-date with platform changes, algorithm updates, and new features may require continuous learning and adaptation

ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to gain experience working with US startups in a remote setting. However, it also presents challenges that require strong technical skills, adaptability, and effective communication in a global team environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a strong focus on paid social campaigns and data analysis, with less emphasis on SEO, content marketing, or email marketing
• Working with US startups offers unique insights into the US tech industry and international hiring practices
• This role may provide opportunities for career growth and professional development, as the company expands and gains traction in the global talent market

ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to gain experience working with US startups in a remote setting, with potential for career growth and development. However, it also presents challenges that require strong technical skills, adaptability, and effective communication in a global team environment.

📝 Sample Projects

• Developing and executing A/B tests on Facebook and Instagram ad campaigns to improve performance metrics and ROAS/CPA targets
• Creating and managing remarketing and lookalike audiences from first-party and CRM data sources to optimize campaign performance
• Integrating paid social campaigns with HubSpot to ensure seamless lead funnel management and CRM integration

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Digital Marketing Specialist role, with a focus on data analysis, optimization, and campaign management.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign structure and bidding strategy for paid social campaigns at ProjectGrowth?
• How does the team collaborate to develop compelling ad creatives and integrate campaigns with CRM?
• What are the most significant challenges facing the digital marketing team at ProjectGrowth, and how can this role help address them?
• How does ProjectGrowth support the professional development and growth of its digital marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of paid social campaigns at ProjectGrowth, and how are they tracked and reported?

ASSUMPTION: These key questions help applicants better understand the role's responsibilities, team dynamics, and growth opportunities, allowing them to make informed decisions about their fit with the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, showcasing your creativity and technical skills
• Record a video showcasing your skill sets and submit it with your application
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.