📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: McMillan Shakespeare Group (MMS)
🔹 Location: Melbourne Central Towers - Level 19, Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing content in Adobe AEM for accurate and consistent delivery
- Deploying campaign assets across various digital platforms
- Supporting organic social media strategy and execution
- Optimizing web content to support SEO goals
- Coordinating workflow tasks and ensuring timely delivery
- Providing basic reporting on campaign performance
- Collaborating on QA and user testing pre-launch
- Improving content processes and documentation
ASSUMPTION: This role requires a balance of creative and technical skills, with a focus on process improvement and attention to detail.
📋 Key Responsibilities
✅ Manage content in Adobe AEM, ensuring accuracy and consistency
✅ Deploy campaign assets: landing pages, blogs, banners, and more
✅ Support organic social media strategy and execution
✅ Optimise web content to support our SEO goals
✅ Coordinate workflow tasks and ensure timely delivery
✅ Provide basic reporting on campaign performance
✅ Collaborate on QA and user testing pre-launch
✅ Improve content processes and documentation
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong attention to detail and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years in digital marketing, content, or campaign roles
Required Skills:
- Detail-oriented and process-savvy
- Familiar with HTML, CSS, SEO, UTM tagging, and campaign analytics
- Great communication skills
- Strong time and project management skills
Preferred Skills:
- Experience with Adobe Experience Cloud
ASSUMPTION: Candidates should have a strong foundation in digital marketing and be comfortable working with various tools and platforms.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (Based on industry standards for a Digital Marketing Specialist with 3+ years of experience in Australia)
Benefits:
- Novated leasing benefits and discounts
- 12 weeks paid parental leave
- Comprehensive learning and development opportunities
- Sonder digital wellbeing platform
- Default Income Protection Insurance
- Exempt Employee Share Plan
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Specialist with 3+ years of experience in Australia. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 1988
Company Description:
- MMS is a leading provider of employee benefits, fleet management, and disability support services
- Operates eight brands across Australia and New Zealand
- Committed to making a difference to people's lives through tailored solutions
Company Specialties:
- Novated leasing
- Salary packaging
- Asset finance
- Fleet management
- Employee Benefits
- Plan Management
Company Website: www.mmsg.com.au
ASSUMPTION: MMS is a well-established company with a strong presence in the financial services industry, offering a range of employee benefits and support services.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the Web Experience Manager
Work Arrangement: Hybrid (On-site with flexibility for remote work)
Growth Opportunities:
- Potential progression to Senior Digital Marketing Specialist or similar roles
- Broad exposure to various aspects of digital marketing and campaign management
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Melbourne Central Towers - Level 19, Melbourne, Australia
Geographic Context:
- Melbourne is the capital city of the state of Victoria, Australia
- Known for its vibrant culture, arts, and sports scene
- Offers a high quality of life with various amenities and attractions
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The Melbourne office provides a modern and collaborative work environment, with opportunities for hybrid work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or panel
Key Assessment Areas:
- Digital marketing skills and experience
- Attention to detail and process management
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your work, such as campaign case studies or website content you've managed
- Research MMS and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Digital Marketing, Content Management, Campaign Management, SEO, Social Media Strategy, HTML, CSS, UTM Tagging, Campaign Analytics, Communication Skills, Time Management, Project Management, Adobe Experience Cloud
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on digital marketing skills, attention to detail, and cultural fit.
🛠️ Tools & Technologies
- Adobe Experience Cloud (AEM, Analytics, Campaign)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Google Search Console)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Adobe Experience Cloud and other relevant digital marketing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Everyone Matters
- We Care Because People Matter
- We Collaborate Because the Greatest Achievements are Made Together
- We Continuously Create Because Some of the Best Innovations Have Yet to be Imagined
Work Style:
- Collaborative and team-oriented
- Focused on process improvement and efficiency
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with MMS's values, particularly 'Everyone Matters' and 'We Care Because People Matter'?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a proactive approach to process improvement and efficiency?
ASSUMPTION: Candidates should assess their fit with MMS's values and work style, particularly in relation to collaboration, process improvement, and customer focus.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in workflow and priorities
- Working with various stakeholders and teams
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: This role may present challenges related to project management, adaptability, and staying current with industry trends.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Specialist roles, this position places a stronger emphasis on process management and workflow coordination
- MMS offers a range of employee benefits and support services, providing a unique context for digital marketing efforts
- Career progression may involve moving into more specialized or management roles within the digital marketing field
ASSUMPTION: This role offers a unique blend of digital marketing and process management responsibilities, with opportunities for career growth and development within the field.
📝 Sample Projects
- Managing a large-scale campaign launch, including content creation, deployment, and optimization
- Improving website content and structure to enhance SEO performance
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns
ASSUMPTION: Sample projects for this role may involve campaign management, SEO optimization, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does MMS support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does MMS measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing within the digital marketing team and across the organization?
ASSUMPTION: Interview questions should focus on team structure, professional development, role challenges, performance metrics, and collaboration opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
- Prepare examples of your work, such as campaign case studies or website content you've managed
- Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
