Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Antique Candle Co.®

🔹 Location: Lafayette, IN

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing marketing technology stack
• Data integration and automation to streamline workflows
• Tracking and analytics to measure campaign performance
• Paid ad management across various platforms
• Cross-functional collaboration to drive marketing effectiveness

ASSUMPTION: This role requires a strong understanding of marketing technologies and their integration, as well as proficiency in data analysis and project management.

📋 Key Responsibilities

✅ Marketing Technology Stack Management: Oversee and manage various marketing tools to ensure seamless integration and efficient operation. Monitor performance and make necessary adjustments. Stay updated with technology trends and evaluate new tools.

✅ Data Integration & Automation: Ensure smooth flow of customer data across platforms. Develop and implement automation processes to streamline workflows and reduce manual effort. Establish data quality standards and ensure compliance.

✅ Tracking & Analytics: Set up and maintain UTM tracking, pixel implementation, and attribution models. Analyze marketing data to identify trends, opportunities, and areas for improvement. Provide regular insights and recommendations to optimize marketing strategies.

✅ Paid Ad Management: Develop, implement, and manage comprehensive paid advertising campaigns across various platforms. Monitor, analyze, and report on campaign performance using analytics tools. Continuously refine bidding strategies, ad copy, and landing pages to achieve marketing objectives. Align paid advertising efforts with SEO objectives.

✅ Process Improvement: Regularly assess marketing workflows to identify bottlenecks and inefficiencies. Propose and implement tech-driven solutions to streamline processes, increase productivity, and improve overall marketing effectiveness. Continuously evaluate and improve the technology stack to align with evolving business needs.

✅ Cross-Functional Collaboration: Foster strong partnerships with cross-functional teams to ensure aligned technology strategies that support business goals. Facilitate effective communication and knowledge sharing between teams. Drive adoption of new technologies and processes across the organization.

ASSUMPTION: This role requires strong problem-solving and decision-making abilities, as well as excellent communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field.

Experience: 3+ years of experience in a Digital Marketing role, preferably within a marketing or eCommerce environment.

Required Skills:

• Strong understanding of marketing technologies and their integration
• Proficiency in data analysis and the ability to derive actionable insights
• Excellent project management skills with the ability to work independently and as part of a team
• Strong problem-solving and decision-making abilities
• Excellent communication and interpersonal skills
• Excellent time management skills with a proven ability to meet deadlines
• Ability to function well in a high-paced and stressful environment
• Ability to exhibit the small business mindset, even as the business grows

Preferred Skills:

• Experience with working in at least one of the following platforms: Klaviyo, HubSpot, Salesforce Marketing Cloud, Marketo, or similar
• Experience with data privacy laws
• Experience with Google Analytics and other marketing channel reporting
• Experience with setting up UTMs, tracking/pixel codes, and other backend trackers for conversions
• Experience working with a company that implemented and successfully utilized the Entrepreneurial Operating System (EOS)

ASSUMPTION: Candidates should have a strong background in digital marketing and be comfortable working with various marketing technologies.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry, the salary range for this role is estimated to be $60,000 - $80,000 per year. This estimate is inclusive of the location in Lafayette, IN, and the experience level required for the role.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products
• Opportunities for professional development and growth

Working Hours: This role requires working standard business hours, Monday through Friday, with the possibility of occasional overtime during peak seasons (Q3 and Q4).

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Antique Candle Co.® operates in the consumer goods industry, specializing in the production and sale of hand-poured, artisan candles.

Company Size: With 51-200 employees, Antique Candle Co.® is a mid-sized company that offers a collaborative work environment with a diverse range of personalities.

Founded: The company was founded in 2014 and has since grown to become a popular choice for high-quality, soy-based candles.

Company Description:

• Antique Candle Co.® is a fun-loving candle team that takes pride in creating quality, artisan candles in Lafayette, Indiana
• The company works hard to ensure that each candle is poured and packaged with care, delivering a delightful fragrance experience to customers' homes
• Antique Candle Co.® is committed to maintaining a positive work environment that fosters collaboration and creativity

Company Specialties:

• Hand-poured, artisan candles
• Soy-based wax for a clean and long-lasting burn
• Unique and inviting fragrances
• Custom candle orders and wholesale opportunities

Company Website: https://www.antiquecandleco.com/

ASSUMPTION: As a mid-sized company, Antique Candle Co.® offers a supportive work environment that encourages growth and collaboration among its employees.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing. The position offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including marketing, IT, eCommerce, and operations.

Work Arrangement: This role requires working on-site at the company's facility in Lafayette, IN. The work arrangement is full-time, with standard business hours and the possibility of occasional overtime during peak seasons.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role
• The role offers the chance to work with a variety of marketing technologies and gain experience in data analysis, process improvement, and cross-functional collaboration
• Antique Candle Co.® is committed to providing opportunities for professional development and growth, including training and mentorship programs

ASSUMPTION: This role offers a unique opportunity for a digital marketing professional to make a significant impact on the company's marketing efforts and contribute to its continued growth and success.

🌍 Location & Work Environment

Office Type: The company's office is a modern, fragrance-filled workspace where employees can enjoy a fun and collaborative atmosphere.

Office Location(s): Antique Candle Co.® is located at 1611 Schuyler Ave, Lafayette, IN 47904-1117.

Geographic Context:

• Lafayette, IN, is a city in Tippecanoe County, Indiana, with a population of approximately 67,000 people
• The city is home to Purdue University and offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• Lafayette has a humid continental climate, with warm summers and cold winters, and is located in the Eastern Time Zone

Work Schedule: The work schedule for this role is Monday through Friday, with standard business hours. Occasional overtime may be required during peak seasons (Q3 and Q4).

ASSUMPTION: The work environment at Antique Candle Co.® is designed to be supportive and collaborative, with a focus on maintaining a positive and enjoyable atmosphere for all employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screening with the Marketing Manager
• In-person or virtual interview with the Marketing Manager and other team members
• Final interview with the Director of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and knowledge of marketing technologies
• Data analysis and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with marketing technologies and data analysis during the interview
• Research the company and its products to demonstrate your enthusiasm and understanding of the business
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Marketing technologies, data analysis, project management, problem-solving, communication, time management, marketing automation, paid advertising, cross-functional collaboration, process improvement

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Mailchimp
• Shopify
• Google Analytics
• Meta Ads
• CRM systems (e.g., HubSpot, Salesforce Marketing Cloud, Marketo)
• UTM tracking and pixel implementation tools
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The Digital Marketing Specialist will be expected to have experience with and proficiency in using various marketing technologies and tools to manage and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Quality: Antique Candle Co.® is committed to producing high-quality, artisan candles that meet the needs and expectations of its customers
• Collaboration: The company fosters a collaborative work environment that encourages teamwork and open communication
• Innovation: Antique Candle Co.® is dedicated to staying up-to-date with the latest trends and technologies in the candle industry and incorporating them into its products and marketing efforts

Work Style:

• Fast-paced: The work environment can be fast-paced, particularly during peak seasons (Q3 and Q4)
• Collaborative: Employees are encouraged to work together and support one another to achieve common goals
• Adaptable: The company is open to new ideas and willing to adapt its processes and practices to improve efficiency and effectiveness

Self-Assessment Questions:

• Do you have a strong understanding of marketing technologies and their integration?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have excellent communication and interpersonal skills, with the ability to work well with a diverse range of personalities?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style to be successful in this role.

⚠️ Potential Challenges

• The role may require working overtime during peak seasons (Q3 and Q4)
• The work environment may be fragrance-filled, which could be a challenge for individuals with sensitivities to scents
• The role may require working with a variety of marketing technologies and tools, which could present a learning curve for candidates without extensive experience in digital marketing
• The company is growing and evolving, which may present challenges in terms of adapting to changes in the work environment and responsibilities

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager, but with a greater focus on marketing technology management and data analysis
• Unlike other marketing roles, this position requires a strong understanding of marketing technologies and their integration, as well as proficiency in data analysis and project management
• Career progression in this role may lead to opportunities in marketing management or other related fields within the company

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing automation strategy to streamline workflows and improve overall marketing effectiveness
• Conducting a thorough analysis of marketing data to identify trends, opportunities, and areas for improvement, and presenting recommendations to optimize marketing strategies
• Managing and optimizing paid advertising campaigns across various platforms to achieve and exceed marketing objectives

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities that the Digital Marketing Specialist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are used to track progress?
• What is the company's approach to work-life balance, and how is it supported within the marketing department?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and its products, and by practicing your responses to common interview questions
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.