📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Crocs, Inc.
🔹 Location: Gangnam-gu, Seou, South Korea
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-level (3-6 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across paid, affiliate, and owned media channels
- Managing digital campaigns and analyzing performance
- Supporting cross-functional initiatives to boost traffic, engagement, and revenue
- Collaborating with cross-functional teams in a fast-paced eCommerce environment
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Execute paid campaigns (Search, Retargeting, Social, Display) with agency support
✅ Manage affiliate programs (promotions, coupons, cashback)
✅ Explore and test new media channels
✅ Manage digital touchpoints (Email, Kakao, App) to drive retention
✅ Align content and messaging with brand and business goals
✅ Use segmentation and personalization to grow reach and loyalty
✅ Track KPIs (revenue, ROAS, CTR, CVR), generate insights, and recommend actions to improve campaign performance
✅ Support eCommerce traffic and conversion efforts
✅ Collaborate on technical projects to enhance marketing infrastructure
✅ Coordinate POs, PRs, and budget tracking with Finance
✅ Ensure timely execution of marketing activities
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3-6 years in digital marketing, ideally in FMCG, fashion, or eCommerce
Required Skills:
- Strong grasp of digital funnels and performance metrics
- Able to juggle multiple campaigns with precision
- Analytical, data-savvy, and insight-driven
- Proficient in tools like Google Analytics or Adobe Analytics
- Collaborative communicator with a proactive mindset
Preferred Skills:
- Technical project experience
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: KRW 4,000,000 - 6,000,000 per year (Based on industry standards for mid-level marketing roles in South Korea)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Crocs products
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 2002 (as a public company)
Company Description:
- Crocs, Inc. is a global leader in innovative, casual footwear
- Known for iconic clogs and a wide range of comfortable, easy-to-wear shoes
- Committed to sustainability, transparency, and social responsibility
Company Specialties:
- Casual footwear
- Comfort and innovation
- Sustainable practices
Company Website: http://www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong brand presence and a commitment to employee growth and development.
📊 Role Analysis
Career Level: Mid-level (3-6 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid (4 days on-site, 1 day remote)
Growth Opportunities:
- Potential advancement to Senior Digital Marketing Specialist or Marketing Manager roles
- Expansion of responsibilities based on performance and company growth
- Cross-functional collaboration opportunities within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Gangnam-gu, Seou, South Korea
Geographic Context:
- Gangnam-gu is a bustling district in Seoul, known for its vibrant culture, shopping, and dining options
- Easy access to public transportation and amenities
- Close proximity to other major business districts and attractions
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexible scheduling)
ASSUMPTION: The work environment at Crocs, Inc. is dynamic, collaborative, and focused on employee well-being and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Digital marketing expertise
- Campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare examples of successful digital marketing campaigns you've managed
- Research Crocs, Inc. and the marketing department to demonstrate your interest and understanding of the company
ATS Keywords: Digital Marketing, Performance Media, Analytics, Campaign Management, KPI Tracking, Retention Strategies, Google Analytics, Adobe Analytics
ASSUMPTION: The application process at Crocs, Inc. is competitive, and demonstrating a strong understanding of digital marketing and the company's values will increase your chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Social media platforms (Facebook, Instagram, Kakao)
- Email marketing platforms
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Come As You Are
- Innovate With Purpose
- Give Back
- Quality Over Quantity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- Do you embrace Crocs' Come As You Are philosophy and value authenticity and individuality?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have a strong analytical mindset and enjoy using data to inform decision-making?
ASSUMPTION: Demonstrating a strong cultural fit with Crocs, Inc. values and work style will increase your chances of success in the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may be challenging for less experienced candidates
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present communication and coordination challenges
- Keeping up with industry trends and best practices may require continuous learning and development
ASSUMPTION: Addressing these challenges proactively and demonstrating a strong problem-solving mindset will be essential for success in this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Specialist position in other companies, but may have a stronger focus on paid media and campaign management
- In comparison to other marketing roles, this position requires a balance of strategic planning and hands-on execution
- Career progression may involve advancement to Senior Digital Marketing Specialist or Marketing Manager roles
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry will help you tailor your application and interview responses effectively.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and engagement
- Analyzing customer data to identify segments and create personalized marketing strategies
- Collaborating with the eCommerce team to optimize website traffic and conversion rates
ASSUMPTION: Providing specific examples of relevant projects and achievements in your application and interview will help demonstrate your qualifications and fit for the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does this role collaborate with other marketing teams and departments within the company?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Crocs, Inc. support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview will help demonstrate your interest in the role and engagement with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful digital marketing campaigns you've managed
- Research Crocs, Inc. and the marketing department to demonstrate your interest and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
