Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Tecsys Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (5-10 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Managing global digital assets and platforms
• Executing and optimizing paid media campaigns
• Contributing to SEO strategy and implementation
• Collaborating with cross-functional teams for integrated marketing initiatives
• Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional environment. The ideal candidate will have a proven track record in digital marketing and a deep understanding of B2B or SaaS marketing.

📋 Key Responsibilities

✅ Web & Digital Platform Management: Maintain and optimize Tecsys.com and related digital platforms across multiple regions and languages. Manage global web content publishing workflows, ensure detail, brand consistency, and localization best practices. Lead ongoing website enhancements, including AI-powered tools, chat integrations, new modules, and backend scalability. Support web layout design, UI/UX testing, and functionality optimization. Coordinate cross-functional web projects and provide light graphic editing support as needed.

✅ Search Engine Optimization (SEO): Assist in implementing SEO strategies including on-page optimization (keywords, URLs, UTMs, meta tags), off-page initiatives (link building, backlinks), and content enhancements (blogs, landing pages, pillar content). Conduct keyword research and competitive analysis to identify and prioritize organic growth opportunities. Contribute to SEO reporting and ongoing strategy refinement.

✅ Paid Media & Demand Generation: Oversee and support the execution of paid media campaigns in collaboration with agency partners and internal teams. Support the implementation and performance optimization of Account-Based Marketing (ABM) strategies and platforms. Monitor campaign KPIs and performance data to inform continuous improvements and maximize ROI. Contribute to the development and optimization of landing pages and digital assets for lead generation.

✅ Campaign & Event Support: Partner with campaign, event, and partner marketing teams to support integrated, multi-channel demand generation initiatives.

✅ Analytics & Reporting: Use platform and internal analytics tools to monitor campaign effectiveness and digital performance. Analyze monthly KPIs and performance trends and deliver insights and recommendations to marketing leadership.

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.

Experience: Minimum 5 years of experience in digital marketing or demand generation, preferably in a B2B or SaaS environment.

Required Skills:

• Hands-on experience with HubSpot CMS/CRM or similar marketing automation platforms
• Experience with ABM platforms (e.g., ZoomInfo, Demandbase, 6sense, Terminus) and managing paid media campaigns (search, display, social)
• Strong understanding of core digital marketing disciplines: paid media, SEO, website management, analytics, database management, and reporting
• Excellent organizational skills with the ability to manage multiple projects and deadlines effectively
• Proficiency in Excel (pivot tables, lookups, reporting); comfortable working with campaign data
• Exceptional attention to detail and a proactive, self-starting mindset
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams

Preferred Skills:

• Experience with AI-powered tools and chat integrations
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong understanding of digital marketing best practices and be comfortable working with data to inform decision-making.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (AI-estimated, based on experience level and industry standards for digital marketing roles in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely from anywhere in the US

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing roles in the US. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Tecsys is a global provider of transformative supply chain solutions, equipping growing organizations with industry-leading services and tools to achieve operational greatness. They operate in the Software Development industry, with a focus on supply chain management, warehouse management, and distribution management.

Company Size: Tecsys has 501-1,000 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment, with opportunities for growth and career advancement.

Founded: Tecsys was founded in 1983 and has since grown to become a leading provider of supply chain solutions, serving a wide range of industries, including healthcare, retail, and logistics.

Company Description:

• Tecsys offers a digital-first work environment, combining remote work flexibility with conveniently located offices and collaborative workspaces
• The company is committed to fostering a diverse and inclusive workplace, where all employees feel valued, respected, and empowered
• Tecsys is an equal opportunity employer, committed to providing accommodation for applicants selected for an interview

Company Specialties:

• Warehouse Management
• Distribution Management
• Transportation Management
• Supply Management
• Financial Management
• Delivery Management
• Point-of-Use Management
• Analytics
• Business Intelligence
• Cloud
• Supply Chain Management
• Healthcare
• IDN
• Hospitals
• High-volume Distribution
• Supply Chain Platform
• Health Systems
• OMS
• Retail Order Management
• Distributed Order Management
• Retail
• 3PL
• Logistics
• SaaS
• and Software

Company Website: http://www.tecsys.com

ASSUMPTION: Tecsys' focus on supply chain management and commitment to digital transformation make it an attractive employer for digital marketing professionals looking to make an impact in a growing industry.

📊 Role Analysis

Career Level: Mid-Level (5-10 years of experience)

Reporting Structure: The Digital Marketing Specialist will report directly to the Director of Demand Generation and work closely with cross-functional teams, including campaign, event, and partner marketing teams, as well as external agency partners.

Work Arrangement: This role is remote-friendly, with the ability to work from anywhere in the US. Tecsys offers flexible work arrangements, allowing employees to balance their personal and professional lives effectively.

Growth Opportunities:

• Tecsys' mid-sized structure provides ample opportunities for career advancement and professional development
• The company's commitment to digital transformation and innovation creates a dynamic work environment with continuous learning opportunities
• As a global provider of supply chain solutions, Tecsys offers the potential for international career growth and exposure

ASSUMPTION: The Digital Marketing Specialist role at Tecsys offers a unique opportunity for mid-level marketing professionals to make a significant impact in a growing industry, with ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Tecsys offers a digital-first work environment, combining remote work flexibility with conveniently located offices and collaborative workspaces.

Office Location(s): Tecsys has offices in Chicago, IL; Montreal, QC; Markham, ON; Glostrup, Capital Region, DK; Hinnerup, Midtjylland, DK; Wakefield, England; and Laval, Quebec.

Geographic Context:

• Tecsys' global presence allows for remote collaboration with team members and clients from various regions and time zones
• The company's offices are located in major metropolitan areas, offering access to vibrant cultural scenes, amenities, and networking opportunities
• Tecsys' commitment to remote work and flexible work arrangements enables employees to maintain a healthy work-life balance

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely from anywhere in the US

ASSUMPTION: Tecsys' digital-first work environment and commitment to remote work flexibility make it an attractive employer for digital marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Digital marketing expertise and strategic mindset
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Tecsys' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Include specific examples of your SEO, paid media, and website management experience
• Demonstrate your understanding of Tecsys' business and the supply chain industry in your application materials

ATS Keywords: Digital Marketing, SEO, Paid Media, Demand Generation, Analytics, HubSpot, ABM, Website Management, Project Management, Content Creation, Data Analysis, Collaboration, Communication, UI/UX, Graphic Editing, Keyword Research

ASSUMPTION: Tecsys' application process is designed to assess candidates' digital marketing expertise, analytical skills, and cultural fit. Applicants should tailor their application materials to demonstrate their qualifications and alignment with the company's values and work environment.

🛠️ Tools & Technologies

• HubSpot CMS/CRM
• ABM platforms (e.g., ZoomInfo, Demandbase, 6sense, Terminus)
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Graphic editing tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Digital Marketing Specialist will be expected to have experience with and be comfortable using a wide range of digital marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and cross-functional
• Flexible and adaptable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have strong cross-functional collaboration skills and the ability to work effectively with diverse teams?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Tecsys values a dynamic, data-driven, and collaborative work environment. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively in a fast-paced environment
• Working with cross-functional teams and external agency partners to execute integrated marketing initiatives
• Keeping up with the latest digital marketing trends and best practices
• Adapting to changes in the supply chain industry and Tecsys' business priorities
• Balancing work and personal life in a remote work environment

ASSUMPTION: The Digital Marketing Specialist role at Tecsys presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple priorities, work effectively in a cross-functional environment, and adapt to changes in the industry and business.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on SEO and paid media strategy and execution, as well as cross-functional collaboration and project management
• Tecsys' focus on the supply chain industry differentiates it from other B2B or SaaS companies, offering unique opportunities for career growth and exposure
• As a mid-sized company, Tecsys offers a more agile and collaborative work environment than larger enterprises, with ample opportunities for career advancement and professional development

ASSUMPTION: The Digital Marketing Specialist role at Tecsys offers a unique blend of strategic and tactical responsibilities, with a focus on SEO, paid media, and cross-functional collaboration. Candidates should consider their fit with Tecsys' industry focus and work environment when evaluating this opportunity.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve Tecsys' organic search rankings and drive targeted traffic to the company's website
• Managing and optimizing paid media campaigns across multiple channels and platforms to generate high-quality leads and maximize ROI
• Collaborating with cross-functional teams to develop and launch integrated marketing campaigns, including event support and partner marketing initiatives

ASSUMPTION: The Digital Marketing Specialist role at Tecsys involves a wide range of projects and initiatives, from strategic planning and execution to cross-functional collaboration and campaign management. Candidates should be prepared to take on a diverse set of responsibilities and adapt to the company's evolving priorities and business needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the demand generation team and across the marketing organization?
• How does Tecsys support the professional development and career growth of its marketing team members?
• What are the most significant challenges facing the supply chain industry, and how does Tecsys differentiate itself from competitors in this space?
• How does Tecsys approach remote work and collaboration, and what tools and resources does the company provide to support remote employees?
• What are the key priorities for the Digital Marketing Specialist role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should use the interview process to assess their fit with Tecsys' team dynamics, work environment, and business priorities, as well as the opportunities for career growth and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, including specific examples of your SEO, paid media, and website management experience
• Prepare a portfolio or examples of your work, demonstrating your ability to manage global digital assets, execute paid media campaigns, and contribute to SEO strategy and execution
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.