Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: CW Retail Services Pty Ltd

🔹 Location: Preston, VIC, Australia

🔹 Job Type: Full-time, Hybrid (3 office days per week)

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Melbourne-based)

🚀 Job Overview

Key aspects of this role include:

• Acting as the primary point of contact for key suppliers, managing relationships, and expectations
• Strategizing and implementing digital marketing strategies tailored to supplier goals, including Paid Search, Social, Programmatic, and Chemist Warehouse Retail Media
• Analyzing and interpreting performance data to provide insights and drive business decisions
• Collaborating with cross-functional teams to ensure projects are delivered on time and within budget
• Identifying new opportunities to enhance web presence, increase traffic, and improve ROI

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. A background in FMCG or Health & Beauty sectors is a plus but not required.

📋 Key Responsibilities

✅ Manage key supplier relationships, acting as the primary point of contact for Supplier, managing expectations, and building strong relationships with key stakeholders.

✅ Work with key supplier to define their digital marketing objectives and KPIs and track progress towards those goals, providing regular WIPs with reporting and analysis.

✅ Work with key supplier to strategize and implement digital marketing strategies tailored to supplier goals, including Paid Search, Social and Programmatic, as well as Chemist Warehouse Retail Media including Onsite Retail Media, Email Marketing and more.

✅ Manage day-to-day optimisation of digital media campaigns.

✅ Analyze, interpret and deliver performance report summaries using a variety of tools available to you including Looker, Power BI and GA4.

✅ Identify new opportunities to enhance web presence, increase traffic, and improve ROI.

✅ Collaborate with cross-functional teams, including designers, data, UX, social & PR, buyers and more, to ensure projects are delivered on time and within budget.

ASSUMPTION: This role involves a high level of multitasking and requires strong project management skills to manage multiple projects simultaneously and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field. Relevant certifications are a plus.

Experience: Proven experience (3 years) in a similar Digital Marketing, Campaign Management or Activations role.

Required Skills:

• Strong proficiency in digital marketing across social, google and programmatic.
• Experience on tools such as GA4, Google Ads, DV360, SA360 and Meta Business Manager.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Analytical mindset, with the ability to interpret data and provide insights that drive business decisions.
• Strong business acumen and understanding of how digital marketing fits into broader business objectives.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and stakeholders.

Preferred Skills:

• Experience in FMCG or Health & Beauty sectors.

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Specialist role in Melbourne, the estimated salary range is AUD 70,000 - 90,000 per annum. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Discounts across all brands, including access to the "gift shop" at the Head Office with exceptional discounts on end-of-line products.
• Discounted hot/cold food and drink at the Head Office on-site cafe.
• Free flu vaccinations.

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 office days per week).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance. The benefits listed are subject to change and may be updated based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Health and Personal Care Products. Chemist Warehouse is Australia's leading retail pharmacy group and one of Australia's most recognised brands, with over 550 stores across Australia and operations expanding into China, Ireland, New Zealand, Dubai, and more.

Company Size: 1,001-5,000 employees. As a mid-sized company, Chemist Warehouse offers a supportive work environment with opportunities for growth and development.

Founded: 2017. Chemist Warehouse was founded in Australia and has since expanded its operations into multiple countries.

Company Description:

• Chemist Warehouse is committed to achieving better healthcare outcomes for its patients and customers with great savings.
• The company offers a wide range of health and personal care products, as well as clinical services provided by its team of pharmacists.
• Chemist Warehouse is dedicated to making healthcare more accessible and affordable for its customers.

Company Specialties:

• Community pharmacy and Retail

Company Website: https://www.chemistwarehouse.co.nz/

ASSUMPTION: Chemist Warehouse is a well-established company with a strong focus on customer care and community engagement. The company's growth and expansion reflect its commitment to providing accessible and affordable healthcare solutions.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital marketing, campaign management, or a related field.

Reporting Structure: This role reports directly to the Digital & Ecommerce team and works closely with cross-functional teams, including designers, data, UX, social & PR, buyers, and more.

Work Arrangement: Hybrid. This role requires employees to be based in Melbourne and work on-site for 3 days per week.

Growth Opportunities:

• As Chemist Warehouse continues to expand its operations, there may be opportunities for growth and advancement within the company.
• The company offers a supportive work environment with opportunities for professional development and training.
• This role provides the opportunity to work with a wide range of stakeholders and develop strong relationships with key suppliers.

ASSUMPTION: Chemist Warehouse is a growing company with a strong focus on customer care and community engagement. The company's growth and expansion reflect its commitment to providing accessible and affordable healthcare solutions.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires employees to work on-site for 3 days per week at the Preston office.

Office Location(s): Preston, VIC, Australia

Geographic Context:

• Preston is a suburb of Melbourne, located 9 km north of the Melbourne CBD.
• The area is well-serviced by public transportation, with several train stations and bus routes nearby.
• Preston offers a range of amenities, including shops, restaurants, and parks.

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement (3 office days per week).

ASSUMPTION: The Preston office is located in a convenient and accessible location, with plenty of amenities nearby. The hybrid work arrangement offers a good balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final round interview with key stakeholders

Key Assessment Areas:

• Digital marketing skills and knowledge
• Project management skills
• Communication and interpersonal skills
• Analytical and problem-solving skills

Application Tips:

• Highlight your relevant experience and skills in your resume, with a focus on digital marketing, campaign management, and project management.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Chemist Warehouse's company culture.
• Prepare examples of your past work that demonstrate your digital marketing skills and achievements.

ATS Keywords: Digital Marketing, Campaign Management, Supplier Management, Project Management, Data Analysis, Google Ads, Social Media, Programmatic Advertising, GA4, Power BI, Looker, Email Marketing, Communication, Interpersonal Skills, FMCG Experience, Health & Beauty Experience

ASSUMPTION: Chemist Warehouse uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• GA4
• Google Ads
• DV360
• SA360
• Meta Business Manager
• Looker
• Power BI

ASSUMPTION: This role requires proficiency in a range of digital marketing tools and platforms. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Teamwork
• Innovation

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Analytical

Self-Assessment Questions:

• Do you have a strong customer focus and a commitment to providing exceptional customer service?
• Are you able to work effectively in a team and collaborate with stakeholders to achieve common goals?
• Do you have a strong analytical mindset and the ability to interpret data to drive business decisions?

ASSUMPTION: Chemist Warehouse values a customer-focused, collaborative, and innovative work environment. Candidates who demonstrate a strong fit with these values are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting deadlines
• Building and maintaining strong relationships with key suppliers
• Adapting to a fast-paced and dynamic work environment
• Working effectively in a hybrid work arrangement

ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, building strong relationships with key suppliers, and adapting to a fast-paced and dynamic work environment. Candidates who are able to thrive in this type of environment are more likely to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Campaign Manager role, but with a focus on supplier management and digital campaign management for a specific key supplier.
• Chemist Warehouse's focus on customer care and community engagement sets it apart from other retail health and personal care products companies.
• This role offers the opportunity to work with a wide range of stakeholders and develop strong relationships with key suppliers.

ASSUMPTION: This role is similar to other digital marketing and campaign management roles, but with a unique focus on supplier management and digital campaign management for a specific key supplier. Chemist Warehouse's focus on customer care and community engagement sets it apart from other companies in the industry.

📝 Sample Projects

• Developing and implementing a digital marketing strategy for a key supplier, including Paid Search, Social, and Programmatic campaigns
• Analyzing and interpreting performance data to provide insights and drive business decisions
• Collaborating with cross-functional teams to deliver projects on time and within budget

ASSUMPTION: This role involves a range of projects, from developing and implementing digital marketing strategies to analyzing and interpreting performance data. Candidates with experience in these areas are more likely to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital marketing and how this role fits into that strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Chemist Warehouse support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment. Asking thoughtful and relevant questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, campaign management, and project management.
• Prepare examples of your past work that demonstrate your digital marketing skills and achievements.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.