Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Locinox

🔹 Location: Waregem, Flanders, Belgium

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Translating marketing strategy into effective online approaches to increase brand awareness and generate quality leads
• Optimizing the company website through SEO, SEA, landing pages, and conversion-focused content
• Analyzing visitor behavior to identify opportunities in the marketing and sales funnel
• Collaborating with the team to drive growth and success

ASSUMPTION: This role requires a strategic mindset, data-driven approach, and strong commercial acumen to drive digital marketing efforts and contribute to the company's growth.

📋 Key Responsibilities

✅ Translate the marketing strategy into an effective online approach to increase brand awareness, generate quality leads, and directly impact sales results

✅ Optimize the company website through SEO, SEA, landing pages, and conversion-focused content, always keeping performance in mind

✅ Build smart online journeys that generate new leads and inspire existing clients to engage with the company's innovations using data, CRM, and marketing automation

✅ Analyze visitor and target audience behavior, identify opportunities in the marketing and sales funnel, and translate these insights into concrete actions and campaigns

✅ Think strategically about the digital customer experience of the future and advise on tools and technologies that strengthen the company's market position

ASSUMPTION: The candidate should be comfortable working in a dynamic environment and be able to adapt to changing priorities and market conditions.

🎯 Required Qualifications

Education: A completed marketing education

Experience: At least 5 years of experience in digital marketing, with a minimum of 1 year in an export-oriented SME

Required Skills:

• Proven experience in digital marketing, with a focus on SEO, SEA, content creation, and data analysis
• Affinity with technical products and experience with PIM, CRM, and marketing automation tools
• Strong data-driven approach and ability to translate strategic insights into concrete actions
• Commercial mindset and results-oriented approach
• Interest in gate technology and innovation

Preferred Skills:

• Fluency in Dutch and English
• Experience in the industrial machinery manufacturing industry

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a proven track record of driving results and a passion for staying up-to-date with the latest trends and best practices in the field.

💰 Compensation & Benefits

Salary Range: Based on the company's size and industry, the estimated salary range for this role is €45,000 - €60,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with the possibility of occasional remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The company offers a competitive benefits package and a dynamic work environment that encourages growth and innovation.

📌 Applicant Insights

🔍 Company Context

Industry: Locinox operates in the industrial machinery manufacturing industry, specializing in the production of high-quality mechanical and electro-mechanical components for the fence & gate and access control markets.

Company Size: Locinox is a medium-sized company with 51-200 employees, providing a collaborative and innovative work environment.

Founded: Locinox was founded in 1988 and has since grown to become a leading manufacturer and designer of its products.

Company Description:

• Locinox takes great pride in developing high-quality products and bringing innovation to its markets
• The company values customer service highly and complements its product offering with logistic and packaging solutions
• Locinox is a stable and strongly growing SME that invests in people and technology

Company Specialties:

• Mechanical & Electro-Mechanical Products
• Outdoor products
• Access control
• Specialty Gate Hardware

Company Website: http://www.locinox.com

ASSUMPTION: Locinox is a well-established company with a strong focus on innovation, quality, and customer service. The company's size and industry provide opportunities for professional growth and development.

📊 Role Analysis

Career Level: The Digital Marketing Specialist role is a mid-level position that requires a combination of strategic thinking, tactical execution, and analytical skills.

Reporting Structure: The role reports directly to the Marketing Manager and collaborates with various departments, including Sales, Product Management, and Customer Service.

Work Arrangement: The role is primarily on-site, with the possibility of occasional remote work. The work arrangement allows for a healthy work-life balance while maintaining the flexibility to adapt to changing priorities and market conditions.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expanding the company's digital marketing efforts and driving growth in new markets
• Gaining experience in a dynamic and innovative work environment that encourages professional development

ASSUMPTION: The Digital Marketing Specialist role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: The company's headquarters is a state-of-the-art facility that fosters collaboration and innovation.

Office Location(s): Waregem, Belgium

Geographic Context:

• Waregem is a city in the province of West Flanders, Belgium
• The city offers a high quality of life, with a mix of urban and rural environments
• Waregem is conveniently located near major transportation networks, making it easily accessible from other parts of Belgium and Europe

Work Schedule: The work schedule is full-time, with standard office hours. The company offers a flexible work arrangement that allows for occasional remote work.

ASSUMPTION: The company's headquarters in Waregem provides a modern and collaborative work environment that supports the company's growth and innovation objectives.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the hiring manager and relevant team members
• Final interview with the Marketing Manager

Key Assessment Areas:

• Digital marketing skills and experience
• Data-driven approach and analytical skills
• Commercial mindset and results-oriented approach
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Demonstrate your understanding of the company's products, industry, and market position
• Prepare examples of your past digital marketing campaigns and their results
• Be ready to discuss your approach to data analysis and how you translate insights into actionable strategies

ATS Keywords: Digital Marketing, SEO, SEA, Content Creation, Data Analysis, CRM, Marketing Automation, Strategic Thinking, Lead Generation, Customer Engagement, Technical Products, Performance Optimization, Sales Funnel Analysis, Innovation, Growth Orientation, Entrepreneurial Mindset

ASSUMPTION: The application process for the Digital Marketing Specialist role is designed to assess the candidate's digital marketing skills, experience, and cultural fit with the company. The interview process focuses on understanding the candidate's approach to digital marketing, data analysis, and strategic thinking.

🛠️ Tools & Technologies

• PIM (Product Information Management) tools
• CRM (Customer Relationship Management) tools
• Marketing automation tools
• SEO and SEA tools
• Data analysis and visualization tools

ASSUMPTION: The Digital Marketing Specialist role requires experience with various digital marketing tools and technologies to effectively optimize the company's online presence and drive growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Locinox values innovation and encourages its employees to think creatively and push the boundaries of what is possible
• Quality: The company is committed to producing high-quality products and maintaining the highest standards of customer service
• Collaboration: Locinox fosters a collaborative work environment that encourages teamwork and cross-functional collaboration

Work Style:

• Dynamic: The company's work environment is fast-paced and dynamic, with a focus on driving growth and innovation
• Data-driven: Locinox values a data-driven approach to decision-making and encourages its employees to use data to inform their strategies
• Commercial: The company has a strong commercial focus and encourages its employees to think like entrepreneurs and drive results

Self-Assessment Questions:

• Do you have a proven track record of driving results in digital marketing campaigns?
• Are you comfortable working in a dynamic and collaborative work environment?
• Do you have a strong commercial mindset and a passion for driving growth and innovation?

ASSUMPTION: The ideal candidate for the Digital Marketing Specialist role will be a strong cultural fit with Locinox, sharing the company's values and work style and demonstrating a passion for driving growth and innovation in the digital marketing space.

⚠️ Potential Challenges

• The role requires a strong understanding of the company's products and industry, which may have a steep learning curve for candidates from outside the industry
• The company's growth and innovation objectives may require the candidate to adapt to changing priorities and market conditions
• The role may require occasional remote work, which may present challenges for candidates who prefer a more structured office environment
• The company's headquarters in Waregem may not be conveniently located for candidates who prefer to live in larger urban centers

ASSUMPTION: The Digital Marketing Specialist role presents several potential challenges, including a steep learning curve, adaptability to changing priorities, and the need for occasional remote work. Candidates should carefully consider these challenges and assess their fit with their personal and professional goals.

📈 Similar Roles Comparison

• The Digital Marketing Specialist role at Locinox is similar to other digital marketing roles in the industrial machinery manufacturing industry, but may have a stronger focus on driving growth and innovation in the company's specific market
• The role may require a stronger understanding of the company's products and industry than similar roles in other industries
• The role offers opportunities for professional growth and development within the marketing department and the company as a whole, similar to other mid-level marketing roles

ASSUMPTION: The Digital Marketing Specialist role at Locinox is similar to other digital marketing roles in the industrial machinery manufacturing industry, but may have a stronger focus on driving growth and innovation in the company's specific market. The role offers opportunities for professional growth and development similar to other mid-level marketing roles.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new product line
• Analyzing website traffic data to identify opportunities for optimization and improved conversion rates
• Collaborating with the sales team to develop targeted digital marketing campaigns to drive leads and revenue growth

ASSUMPTION: The Digital Marketing Specialist role at Locinox involves a range of digital marketing projects, from campaign development and execution to data analysis and optimization. Candidates should be prepared to discuss their experience with similar projects and how they have driven results in the past.

❓ Key Questions to Ask During Interview

• Can you describe the company's digital marketing strategy and how this role fits into it?
• How does the company use data to inform its digital marketing strategies and campaigns?
• What are the biggest challenges facing the company's digital marketing efforts, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: The Digital Marketing Specialist role at Locinox presents several key questions that candidates should consider asking during the interview process. These questions focus on the company's digital marketing strategy, data-driven approach, challenges, professional development opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your past digital marketing campaigns and their results
• Be ready to discuss your approach to data analysis and how you translate insights into actionable strategies
• Follow up with the company one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.