📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Daimler Truck North America
🔹 Location: Fort Mill, South Carolina, United States
🔹 Job Type: Full-Time, Hybrid (4 days in-office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with 1 remote day)
🚀 Job Overview
Key aspects of this role include:
- Driving innovation and integration in digital customer engagement
- Collaborating across global organizations and external agencies
- Ensuring digital marketing platforms provide industry-leading experiences
- Achieving targeted objectives and supporting business growth
ASSUMPTION: This role requires a balance of strategic thinking, project management, and technical skills to succeed in a dynamic, global environment.
📋 Key Responsibilities
✅ Lead customer application strategy, design, and development for websites and applications
✅ Collaborate with internal stakeholders and external agencies to align digital strategies
✅ Monitor and optimize digital performance using analytics and KPIs
✅ Manage project budgets and provide project management support for special projects
✅ Stay current with trends and best practices in digital marketing
ASSUMPTION: This role involves a mix of creative, analytical, and project management tasks, requiring strong adaptability and multitasking skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 2 years of experience in digital marketing
Required Skills:
- Proficient in content management systems (CMS) such as Adobe
- Strong analytical skills with data interpretation abilities
- Excellent project management and organizational skills
- Strong communication and collaboration skills
Preferred Skills:
- 5-7 years of experience in Digital Marketing
- Proficient with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
- Experience with Experience Manager (AEM) or Umbraco
- Experience with Smartsheet
- Experience editing and creating videos
ASSUMPTION: While the required experience level is 2 years, having 5-7 years of experience would be beneficial for this role due to its strategic and cross-functional nature.
💰 Compensation & Benefits
Salary Range: $86,000 - $110,000 USD per year (dependent on knowledge, skills, and experience)
Benefits:
- Annual bonus program
- 401k company contribution with company match up to 6% and non-elective company contribution of 3-7% depending on age
- Starting at 4 weeks paid vacation and 13+ calendar holidays
- 8 weeks paid parental leave
- Employee assistance program
- Comprehensive healthcare plans and wellness programs
- Onsite fitness (at some locations)
- Tuition assistance and volunteer paid time off
- Short-term and long-term disability plans
Working Hours: 40 hours per week, with a flexible hybrid schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role with 2-5 years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees
Founded: 1942
Company Description:
- Daimler Truck North America is the largest heavy-duty truck manufacturer in North America
- Produces and services renowned commercial vehicle brands such as Freightliner Trucks, Western Star Trucks, and Thomas Built Buses
- Leading provider of heavy-and medium-duty diesel engines and other components
Company Specialties:
- Manufacturing
- Engines
- Trucks
- Transportation
- Autonomous and eMobility technologies
- Operations and mobility solutions
Company Website: Daimler Truck North America
ASSUMPTION: Daimler Truck North America is a large, established company with a global presence, offering extensive growth opportunities for employees.
📊 Role Analysis
Career Level: Mid-level, with potential for growth and career progression
Reporting Structure: This role reports to the Aftermarket Integrated Marketing team and collaborates with various internal and external stakeholders
Work Arrangement: Hybrid (4 days in-office, 1 day remote) with a focus on in-person collaboration for innovation and customer experience
Growth Opportunities:
- Potential to work on cross-functional projects and gain exposure to various aspects of the business
- Opportunities to develop skills in emerging technologies and tools in digital marketing
- Potential to take on more strategic or leadership roles as experience and expertise grow
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Fort Mill, SC (with potential for remote work 1 day per week)
Geographic Context:
- Fort Mill is located in the Charlotte metropolitan area, offering a mix of urban and suburban living
- The region is known for its vibrant culture, diverse communities, and numerous job opportunities
- Close proximity to Charlotte Douglas International Airport for easy travel
Work Schedule: 40 hours per week, with a flexible hybrid schedule (4 days in-office, 1 day remote)
ASSUMPTION: The Fort Mill office location offers a convenient and accessible work environment with opportunities for both in-person collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the director or other senior leaders
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and project management abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your work, such as website designs, marketing campaigns, or analytics projects
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Digital Marketing, Customer Engagement, Web Design, Analytics, Project Management, Collaboration, Adobe, CMS, SEO, Lead Generation, Budget Management
ASSUMPTION: The application process for this role is likely to be competitive, so tailoring your application materials and demonstrating your relevant skills and experience will be crucial.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
- Content Management Systems (CMS) such as Adobe Experience Manager (AEM) or Umbraco
- Smartsheet
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: Proficiency in relevant digital marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Reliability
- Sustainability
- Customer-centricity
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Daimler Truck North America's core values?
- How do you approach working in a hybrid environment, balancing in-person collaboration and remote work?
- How do you ensure the quality and consistency of your work when managing multiple priorities and projects?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration and alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and projects in a fast-paced, global environment
- Keeping up with emerging trends and technologies in digital marketing
- Collaborating effectively with diverse internal and external stakeholders
- Balancing creative and analytical aspects of the role
ASSUMPTION: This role presents unique challenges that require strong adaptability, multitasking, and communication skills.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position focuses on aftermarket integrated marketing and requires coordination with various business groups and external agencies
- This role offers a unique opportunity to work in the motor vehicle manufacturing industry, with exposure to diverse aspects of the business
- Career progression may involve moving into more strategic or leadership roles within the digital marketing function or exploring opportunities in related fields
ASSUMPTION: This role offers a unique blend of digital marketing, project management, and cross-functional collaboration, setting it apart from similar positions in other industries.
📝 Sample Projects
- Developing and implementing a new website design and user experience for a commercial vehicle brand
- Conducting a comprehensive SEO audit and optimizing content for improved search engine rankings
- Creating and executing a targeted digital marketing campaign to drive lead generation and sales for a specific product line
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital marketing strategy for Daimler Truck North America?
- What are the most pressing priorities for this role in the first 30-60-90 days?
- How does the Aftermarket Integrated Marketing team collaborate with other departments and external agencies?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare examples of your work, such as website designs, marketing campaigns, or analytics projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
