Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Razer Inc.

🔹 Location: Shah Alam, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Driving comprehensive online marketing initiatives from ideation to execution
• Leveraging advanced AI tools to optimize workflows and campaign performance
• Managing digital advertising efforts, including budgeting, tracking, and performance optimization
• Collaborating with cross-functional teams to ensure cohesive brand alignment
• Analyzing and reporting on campaign effectiveness to drive continuous improvement

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on online campaigns and AI-driven optimization. The ideal candidate will have experience working with cross-functional teams and a data-driven approach to marketing.

📋 Key Responsibilities

✅ Plan and manage comprehensive online marketing strategies, ensuring seamless integration across digital channels

✅ Develop and refine copywriting and proofreading tasks to align with the brand's voice and campaign objectives

✅ Leverage advanced AI tools to automate marketing workflows, optimize content delivery, and enhance overall campaign performance

✅ Strategize, execute, and monitor all digital and social media advertising efforts, including budgeting, tracking, and performance optimization

✅ Collaborate closely with cross-functional teams to coordinate marketing events, activities, and ensure a cohesive brand experience

✅ Build and optimize high-converting digital marketing funnels to generate and nurture leads across multiple touchpoints

✅ Analyze and report on the effectiveness of all digital campaigns using data-driven insights, offering recommendations for improvement

✅ Innovate and develop forward-thinking marketing strategies to attract and engage new customers in the fintech landscape

✅ Work with creative teams to produce engaging and high-performing content across all channels, including ads, landing pages, and social media posts

✅ Plan, prepare, and execute promotional activities such as online advertising, POSM (Point of Sales Materials), sales memos, and more

✅ Stay ahead of market trends, employing data analysis and market research to enhance campaign strategies, customer engagement, and ROI

✅ Design and implement multi-touch sales funnels, focusing on customer acquisition, engagement, and conversion through strategic data insights

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong understanding of the digital marketing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on online campaigns and AI-driven optimization

Required Skills:

• Proven experience in digital marketing, with a strong focus on online campaigns
• Excellent copywriting and proofreading skills
• Strong proficiency in AI tools for marketing automation and optimization
• Excellent analytical and reporting skills
• Proven ability to collaborate effectively with cross-functional teams
• Strong understanding of the digital marketing landscape and trends

Preferred Skills:

• Experience with Razer products or the gaming industry
• Fluency in multiple languages
• Experience working in a global, multicultural environment

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on online campaigns and AI-driven optimization. Experience with Razer products or the gaming industry is a plus, but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Specialist in Malaysia with 2-5 years of experience, the estimated salary range is RM 6,000 - RM 9,000 per month (USD 1,350 - USD 2,050).

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company matching
• Employee stock purchase plan
• Generous vacation and leave policies
• Employee discounts on Razer products
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Razer operates in the competitive gaming hardware and software industry, with a focus on providing high-performance products and services for gamers worldwide.

Company Size: Razer is a mid-sized company with approximately 1,700 employees globally, providing a dynamic and collaborative work environment.

Founded: Razer was founded in 2005 and is headquartered in Irvine, California, with additional offices in Singapore, Malaysia, and other locations worldwide.

Company Description:

• Razer is a global lifestyle brand for gamers, focused on providing high-performance hardware, software, and services
• The company's triple-headed snake logo is one of the most recognized in the global gaming community
• Razer's award-winning products include gaming peripherals, Blade gaming laptops, and software platforms like Razer Synapse and Razer Chroma

Company Specialties:

• Gaming peripherals and systems
• Software ecosystems
• Internet of things
• Android and iOS development
• Wearable technology
• Audio products
• Consumer electronics
• Home entertainment
• Virtual reality
• Mobile gaming
• Open source development
• x86 and WDM technologies

Company Website: www.razer.com

ASSUMPTION: Razer's focus on the gaming industry and commitment to providing high-quality products and services make it an attractive employer for gaming enthusiasts and professionals alike.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Product, Sales, and Customer Support.

Work Arrangement: This role is on-site, with the option for remote work. The ideal candidate will be comfortable working in a hybrid or remote environment, with a focus on results and collaboration.

Growth Opportunities:

• Advancement to senior marketing roles within the organization
• Expansion into new markets and product categories
• Opportunities to work on high-impact projects and campaigns

ASSUMPTION: The Digital Marketing Specialist role offers a unique opportunity to work in a dynamic, global environment and make a significant impact on Razer's marketing efforts.

🌍 Location & Work Environment

Office Type: Razer's Shah Alam office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Shah Alam, Selangor, Malaysia

Geographic Context:

• Shah Alam is a major city in the state of Selangor, Malaysia, located approximately 15 kilometers west of Kuala Lumpur
• The city is home to a diverse range of industries, including manufacturing, technology, and services
• Shah Alam offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options

Work Schedule: Standard office hours are Monday - Friday, 9:00 AM - 6:00 PM, with occasional overtime required to meet project deadlines.

ASSUMPTION: The Shah Alam office provides a modern, collaborative work environment that supports Razer's commitment to innovation and excellence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• AI tool proficiency and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with Razer's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Include specific examples of successful online campaigns and AI-driven optimization strategies
• Demonstrate your understanding of Razer's products and the gaming industry

ATS Keywords: Digital Marketing, AI Tools, Campaign Management, Online Campaigns, Brand Alignment, Cross-Functional Teams, Data-Driven Insights, Market Research, Customer Engagement, Sales Funnels

ASSUMPTION: The application process for this role is designed to assess the candidate's digital marketing expertise, AI tool proficiency, and cultural fit with Razer's values and work environment.

🛠️ Tools & Technologies

• AI-driven marketing automation and optimization tools (e.g., IBM Watson, Adobe Marketing Cloud, etc.)
• Social media advertising platforms (e.g., Facebook Ads, Google Ads, etc.)
• SEO and content management tools (e.g., Google Analytics, WordPress, etc.)
• Project management and collaboration tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will have experience with a range of AI-driven marketing tools and platforms, as well as proficiency in social media advertising and content management.

👔 Cultural Fit Considerations

Company Values:

• For Gamers. By Gamers.
• Innovation
• Performance
• Passion
• Collaboration

Work Style:

• Dynamic and fast-paced environment
• Focus on results and continuous improvement
• Strong emphasis on teamwork and collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a passion for gaming and a deep understanding of the gaming community?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have a strong commitment to continuous learning and professional development?

ASSUMPTION: Razer's company culture is centered around its commitment to the gaming community and a passion for innovation and excellence. The ideal candidate will be a gaming enthusiast with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and developments in the digital marketing landscape
• Balancing the need for creativity and innovation with data-driven decision-making
• Collaborating effectively with cross-functional teams in a global, multicultural environment

ASSUMPTION: The Digital Marketing Specialist role presents unique challenges and opportunities for growth and development in a dynamic, global environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on online campaigns and AI-driven optimization
• Razer's focus on the gaming industry provides unique opportunities for marketing and engagement
• Career progression in this role may lead to senior marketing positions within the organization or expansion into new markets and product categories

ASSUMPTION: The Digital Marketing Specialist role at Razer offers a unique blend of strategic planning, creative execution, and data-driven analysis, with a focus on the gaming industry and global marketing efforts.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign to drive customer acquisition and engagement
• Optimizing Razer's website and content strategy to improve SEO and drive organic traffic
• Collaborating with the product team to launch a new gaming peripheral and develop a comprehensive marketing strategy

ASSUMPTION: The Digital Marketing Specialist role at Razer offers a wide range of projects and initiatives, from strategic planning and execution to data-driven analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Razer support the professional development and growth of its employees?
• What are the most challenging aspects of working in a global, multicultural environment, and how does Razer address these challenges?
• How does Razer measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: The interview process for the Digital Marketing Specialist role at Razer is designed to assess the candidate's digital marketing expertise, cultural fit, and potential for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare examples of successful online campaigns and AI-driven optimization strategies
• Demonstrate your understanding of Razer's products and the gaming industry
• Follow up with the Razer HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.