Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Credit Union of Georgia

🔹 Location: Kennesaw, Georgia, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Financial Services

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing member journey across digital channels to enhance engagement and satisfaction
• Driving product adoption through targeted campaigns promoting key financial products
• Supporting revenue growth by optimizing digital marketing strategies and measuring campaign performance
• Managing digital content across various platforms to ensure consistency and compliance
• Maintaining a clean data inventory and leveraging analytics tools to track KPIs and generate actionable insights

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making to improve member experience and drive business growth.

📋 Key Responsibilities

✅ Map and analyze the digital member journey to identify friction points and opportunities for engagement

✅ Develop and execute targeted campaigns to guide members through awareness, consideration, and adoption of credit union products and services

✅ Collaborate with UX, product, and member service teams to ensure a seamless digital experience

✅ Plan and implement digital campaigns to promote key financial products, using A/B testing, segmentation, and personalization to increase conversion rates and product uptake

✅ Monitor campaign performance and adjust strategies to maximize ROI and member value

✅ Maintain a comprehensive inventory of marketing data, track KPIs, and generate actionable insights using analytics tools

✅ Manage content and updates across the credit union’s website, email platforms, and digital advertising channels, ensuring all digital content aligns with brand standards and regulatory requirements

✅ Support SEO, SEM, and paid media efforts to drive traffic and engagement

ASSUMPTION: This role involves continuous learning and adaptation, as digital marketing trends and member behaviors evolve over time.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: 2-4 years of experience in digital marketing, preferably in financial services or member-based organizations

Required Skills:

• Proficient in marketing automation, CRM systems, and analytics platforms
• Strong understanding of digital member behavior and lifecycle marketing
• Excellent communication, project management, and analytical skills

Preferred Skills:

• Experience with Google Analytics, SEO, SEM, and paid media
• Familiarity with A/B testing, segmentation, and personalization techniques

ASSUMPTION: Candidates with experience in the financial services industry or member-based organizations may have an advantage in understanding the unique needs and behaviors of this audience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for digital marketing specialists in the financial services sector in the Atlanta area, the estimated salary range for this role is $60,000 - $80,000 per year. This estimate takes into account the candidate's experience level and the size of the organization.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on credit union products and services

Working Hours: This role requires a standard workweek of 40 hours, typically Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Credit Union of Georgia operates in the competitive financial services industry, focusing on providing exceptional financial products and services to its members.

Company Size: With 51-200 employees, Credit Union of Georgia is a mid-sized organization, offering a supportive work environment with opportunities for collaboration and growth.

Founded: Established in 1960, Credit Union of Georgia has a rich history of serving the Northwest Georgia community and its members.

Company Description:

• Credit Union of Georgia is a not-for-profit, member-owned cooperative where members have a direct impact on how the credit union operates.
• The credit union offers a wide range of financial products and services, including loans, checking, business services, and mortgages.
• Credit Union of Georgia is committed to providing exceptional member service and returning profits to its members in the form of lower loan rates and higher savings rates.

Company Specialties:

• Credit Union
• Financial Institution
• Loans
• Checking
• Business Services
• Mortgages

Company Website: CUofGA.org

ASSUMPTION: Credit Union of Georgia's not-for-profit status and member-owned cooperative structure may result in a more member-centric and community-focused work environment compared to for-profit financial institutions.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring a balance of strategic thinking and tactical execution in digital marketing campaigns.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, such as UX, product, member service, and IT.

Work Arrangement: This role requires an on-site presence at the credit union's headquarters in Kennesaw, Georgia, with some flexibility for remote work as needed.

Growth Opportunities:

• Advancement to a senior-level marketing role, such as Marketing Manager or Director of Marketing
• Expansion of responsibilities to include additional marketing channels or functional areas, such as branding, events, or public relations
• Opportunities to mentor and develop junior marketing team members

ASSUMPTION: As a mid-sized organization, Credit Union of Georgia may offer more opportunities for career growth and advancement compared to larger financial institutions, where career progression may be more competitive and slower-paced.

🌍 Location & Work Environment

Office Type: The credit union's headquarters is a modern, professional office environment, with open-concept workspaces and collaborative areas.

Office Location(s): 4178 Jiles Road NW, Kennesaw, Georgia 30144, United States

Geographic Context:

• Kennesaw is located in Cobb County, Georgia, approximately 25 miles northwest of Atlanta
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options
• Kennesaw is home to Kennesaw State University and several other educational institutions, creating a vibrant and diverse community

Work Schedule: This role follows a standard workweek of 40 hours, typically Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The work environment at Credit Union of Georgia may be more laid-back and collaborative compared to larger financial institutions, due to its mid-sized structure and member-owned cooperative status.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral interviews to evaluate problem-solving, analytical, and strategic thinking skills
• Skills assessments or case studies to evaluate digital marketing and data analysis capabilities
• Final interviews with senior leadership to discuss career growth and alignment with company values

Key Assessment Areas:

• Digital marketing strategy and campaign development
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience, particularly in the financial services sector
• Include specific examples of successful digital marketing campaigns you've managed, emphasizing results and ROI
• Demonstrate your understanding of the credit union's mission and values, and how your skills and experience align with their goals

ATS Keywords: Digital Marketing, Data Analysis, Campaign Management, Content Management, SEO, SEM, Marketing Automation, CRM Systems, Project Management, Member Engagement, Product Adoption, A/B Testing, Segmentation, Personalization, Analytics

ASSUMPTION: As a mid-sized organization, Credit Union of Georgia may have a more streamlined and personal application process compared to larger financial institutions, with a greater emphasis on cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics, or Zoho CRM)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
• SEO and SEM tools (e.g., SEMrush, Ahrefs, or Google Ads)
• Content management systems (e.g., WordPress, Drupal, or Adobe Experience Manager)

ASSUMPTION: The specific tools and technologies used by Credit Union of Georgia may vary depending on the organization's size, budget, and internal processes. Candidates should be adaptable and willing to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Collaboration
• Innovation
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving member engagement and product adoption through digital marketing campaigns?
• Are you comfortable working in a collaborative, team-oriented environment, and do you thrive on input from various stakeholders?
• Do you have strong analytical skills and the ability to translate data insights into actionable marketing strategies?

ASSUMPTION: As a not-for-profit, member-owned cooperative, Credit Union of Georgia places a strong emphasis on member focus, collaboration, and integrity in its hiring process.

⚠️ Potential Challenges

• Balancing the need for data-driven decision making with the desire to maintain a member-centric focus
• Keeping up with the rapidly evolving digital marketing landscape and emerging technologies
• Managing multiple priorities and projects simultaneously, requiring strong organizational and time management skills
• Adapting to the unique needs and behaviors of the credit union's member base, which may differ from those of other financial institutions

ASSUMPTION: These challenges are common in digital marketing roles within the financial services sector and can be mitigated through strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• Compared to digital marketing roles in larger financial institutions, this role may offer more opportunities for direct impact and career growth in a mid-sized organization
• Unlike digital marketing roles in for-profit companies, this role focuses on driving member value and returning profits to members, rather than maximizing shareholder value
• Career progression in this role may involve expanding responsibilities or moving into a senior-level marketing position, rather than pursuing a specialized or niche focus

ASSUMPTION: The unique structure and mission of Credit Union of Georgia may result in a more member-centric and collaborative work environment compared to larger financial institutions or for-profit companies.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new checking account product, resulting in a 15% increase in new account openings
• Optimizing the credit union's website for search engines, leading to a 20% increase in organic traffic and a 10% increase in online loan applications
• Analyzing member data to identify trends and opportunities for targeted marketing campaigns, resulting in a 15% increase in member engagement across digital channels

ASSUMPTION: These sample projects demonstrate the Digital Marketing Specialist's ability to drive member engagement, product adoption, and revenue growth through data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• How does the Marketing team collaborate with other departments, such as UX, product, and member service, to ensure a seamless member experience?
• What are the most significant challenges facing the credit union's digital marketing efforts, and how can this role help address them?
• How does the credit union's not-for-profit, member-owned cooperative structure influence its marketing strategies and priorities?
• What opportunities exist for career growth and advancement within the Marketing department and the organization as a whole?
• How does the credit union support work-life balance for its employees, particularly in the Marketing department?

ASSUMPTION: These interview questions are designed to assess the candidate's fit with the company's culture, values, and priorities, as well as their understanding of the role's responsibilities and the organization's unique structure.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience, particularly in the financial services sector
• Prepare examples of successful digital marketing campaigns you've managed, emphasizing results and ROI
• Demonstrate your understanding of the credit union's mission and values, and how your skills and experience align with their goals
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.