📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Coda
🔹 Location: Manila, Philippines
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Manila, Philippines)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing performance marketing campaigns to drive new user acquisition profitably.
- Managing day-to-day paid media activities across platforms like Google Ads, Meta Ads, and TikTok Ads.
- Developing and implementing email marketing and push notification strategies to enhance user engagement.
- Conducting A/B testing and other experiments to optimize campaign performance.
- Monitoring and analyzing campaign performance metrics, providing actionable insights.
- Staying abreast of industry trends and emerging channels to identify new growth opportunities.
- Collaborating with internal teams to align marketing strategies with business objectives.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns to achieve a positive ROI.
📋 Key Responsibilities
✅ Plan and execute performance marketing campaigns to drive new user acquisition profitably.
✅ Manage day-to-day paid media activities across platforms such as Google Ads, Meta Ads, and TikTok Ads.
✅ Develop and implement email marketing and push notification strategies to enhance user engagement.
✅ Conduct A/B testing and other experiments to optimize campaign performance.
✅ Monitor and analyze campaign performance metrics, providing actionable insights.
✅ Stay abreast of industry trends and emerging channels to identify new growth opportunities.
✅ Collaborate with internal teams to align marketing strategies with business objectives.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and a proactive, experimental mindset to succeed in a fast-paced, data-driven environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 1-3 years of hands-on experience in performance marketing, preferably within the consumer tech or eCommerce sectors.
Required Skills:
- Proficiency in managing campaigns on Google Ads, Meta Ads, and TikTok Ads.
- Experience with email marketing platforms and push notification tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent attention to detail and a proactive, experimental mindset.
- Fluent in English, both written and verbal.
Preferred Skills:
- Familiarity with Google Analytics and Google Data/Looker Studio.
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is essential for this role. Additionally, experience in the consumer tech or eCommerce sectors is highly preferred.
💰 Compensation & Benefits
Salary Range: PHP 400,000 - 600,000 per year (Based on industry standards for 0-2 years of experience in Manila, Philippines)
Benefits:
- Wellness Boost: Resources for physical and mental well-being.
- Customized Benefits: Tailor your benefits with a flexible plan.
- Growth Opportunities: Clear progression paths for professional development.
- Skill Development: Access training resources to fuel personal and professional growth.
- Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
- Family Support: Paid Family Care Leave and selected Flexible Benefits cater to family needs.
Working Hours: Full-time (40 hours per week) with flexible working hours and a results-driven environment.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given experience level and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Coda operates in the technology and internet industry, focusing on payments, mobile games, digital content, FinTech, and growth.
Company Size: Coda has 201-500 employees, providing a mid-sized company environment that offers ample opportunities for collaboration and growth.
Founded: Coda was founded in 2011 and has since grown to become a leading provider of commerce solutions, trusted by over 300 publishers worldwide.
Company Description:
- Coda delivers commerce solutions that accelerate global growth for its partners.
- Its suite of solutions includes Custom Commerce, Codapay, Codashop, and Distribution.
- Headquartered in Singapore, Coda has been recognized for its rapid growth and industry leadership.
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: coda.co
ASSUMPTION: Coda's focus on growth and innovation creates an environment that values experimentation and continuous learning.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in performance marketing and drive user acquisition campaigns.
Reporting Structure: The Digital Marketing Specialist reports directly to the Performance Marketing Manager within the Digital Marketing Team.
Work Arrangement: This role is on-site in Manila, Philippines, with flexible working hours and a results-driven environment.
Growth Opportunities:
- Progression within the Digital Marketing Team or other departments as skills and experience develop.
- Potential to take on more responsibilities and manage campaigns for multiple regions or products.
- Opportunities to work on cross-functional projects and collaborate with various teams.
ASSUMPTION: Coda's fast-paced environment and focus on growth provide ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Coda's Manila office is a collaborative and dynamic workspace that fosters teamwork and innovation.
Office Location(s): Manila, Philippines
Geographic Context:
- Manila is the capital and most populous city of the Philippines, offering a vibrant and diverse culture.
- The city is known for its bustling nightlife, historic sites, and delicious food.
- Manila is also a major commercial hub, providing ample opportunities for networking and professional growth.
Work Schedule: Full-time (40 hours per week) with flexible working hours and a results-driven environment.
ASSUMPTION: Working in Manila offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for early-career marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations.
- Final interview or assessment to evaluate technical skills and problem-solving abilities.
Key Assessment Areas:
- Data analysis and interpretation skills.
- Campaign management and optimization experience.
- Understanding of marketing funnels and user acquisition strategies.
- Adaptability and willingness to learn new tools and platforms.
Application Tips:
- Highlight relevant experience and achievements in performance marketing campaigns.
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements.
- Prepare for behavioral and situational interview questions that focus on problem-solving, data-driven decision making, and adaptability.
ATS Keywords: Performance Marketing, Campaign Management, Google Ads, Meta Ads, TikTok Ads, Email Marketing, A/B Testing, Data Analysis, User Acquisition, ROI
ASSUMPTION: Coda's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates align with the company's values and work environment.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook Ads, Instagram Ads)
- TikTok Ads
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Push notification tools (e.g., VWO Engage, Leanplum)
- Google Analytics
- Google Data/Looker Studio
ASSUMPTION: Proficiency in relevant marketing software and tools is essential for this role, as they are used daily to manage campaigns and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of customers.
- Innovation: Encourage experimentation and continuous learning.
- Collaboration: Foster a culture of teamwork and open communication.
Work Style:
- Data-driven: Make decisions based on data and analytics.
- Results-oriented: Focus on achieving measurable outcomes.
- Adaptable: Embrace change and learn from failures.
Self-Assessment Questions:
- Do you have a strong analytical mindset and enjoy working with data to drive decisions?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative setting and enjoy working with cross-functional teams?
ASSUMPTION: Coda values candidates who are data-driven, adaptable, and collaborative, as these traits are essential for success in the role and company culture.
⚠️ Potential Challenges
- Managing multiple campaigns across different platforms and regions.
- Keeping up with industry trends and emerging channels to identify new growth opportunities.
- Balancing data-driven decision making with creative problem-solving.
- Adapting to a fast-paced, dynamic work environment with changing priorities.
ASSUMPTION: These challenges are inherent to the role and require strong analytical skills, adaptability, and a proactive mindset to overcome.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a stronger emphasis on user acquisition and driving revenue at a positive ROI.
- Coda's focus on growth and innovation creates an environment that values experimentation and continuous learning.
- This role offers opportunities for professional development and career advancement within the Digital Marketing Team or other departments.
ASSUMPTION: This role is well-suited for early-career marketing professionals looking to gain experience in performance marketing and drive user acquisition campaigns in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new mobile game launch, optimizing ad spend and maximizing ROI.
- Implementing an email marketing strategy to enhance user engagement and retention for an existing product, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
- Conducting A/B testing on push notification messages to improve user engagement and drive app re-engagement, leading to a 10% increase in daily active users.
ASSUMPTION: These sample projects demonstrate the types of initiatives and campaigns the Digital Marketing Specialist may work on, focusing on user acquisition, engagement, and revenue growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coda support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like Coda?
- How does Coda measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a good fit for both you and Coda.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the job requirements.
- Prepare for behavioral and situational interview questions that focus on problem-solving, data-driven decision making, and adaptability.
- Research Coda's company culture and values to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
