📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Levitate
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Facebook Ads and Google Local Services Ads for multiple clients
- Monitoring and optimizing performance across high-volume accounts
- Providing clear and strategic communication to clients
- Contributing to Levitate's mission of helping small businesses grow and thrive
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and customer empathy.
📋 Key Responsibilities
✅ Design, launch, manage, and optimize Facebook Ad campaigns for multiple clients
✅ Guide clients through the setup, verification, and optimization of Google Local Services Ads
✅ Monitor and assess performance across hundreds of client accounts, identifying underperforming accounts and recommending improvements
✅ Communicate results, progress updates, and strategic recommendations to clients clearly and effectively
ASSUMPTION: This role involves managing a high volume of accounts, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital marketing, with a focus on Facebook Ads and Google Local Services Ads
Required Skills:
- Strong organizational skills and attention to detail
- Proven ability to manage and analyze performance data at scale
- Excellent communication skills with a client-first mindset
- Proficiency with tools such as Google Search Console, Google Lighthouse, and ad platform dashboards
- Basic design capabilities; comfortable using Canva or similar tools for ad creative
- Experience with Facebook Ads and Google Local Services Ads setup and performance management
Preferred Skills:
- Familiarity with AI-driven marketing platforms
- Experience with client relationship management (CRM) software
ASSUMPTION: Candidates with experience in managing high-volume accounts and a strong understanding of data-driven decision making will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 85,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Paid time off and paid provincial holidays
- Paid parental leave
- Healthy lifestyle reimbursement
- Private pension matching
- Healthcare benefits
- Culture Crew and Emerging Leader programs
Working Hours: Full-time, 40 hours per week, with flexible scheduling and remote work options available
ASSUMPTION: Levitate offers competitive compensation and benefits packages to attract and retain top talent in the digital marketing industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-driven marketing platforms
Company Size: 201-500 employees (as of 2025)
Founded: 2017, with a mission to help small and medium-sized businesses focus on building relationships through authentic communication strategies
Company Description:
- Levitate offers a pioneering approach to marketing, leveraging AI-driven platforms to keep businesses top of mind
- Clients can use the platform to send email and social media post templates, create AI-generated content, book meetings, send surveys, generate reviews, and more
- The company provides dedicated success specialists to support clients
Company Specialties:
- AI-driven marketing
- InsurTech, MarTech, Legal Tech, FinTech, and Nonprofit Tech
- Email marketing, social media, and Google reviews
Company Website: levitate.ai
ASSUMPTION: Levitate's focus on small and medium-sized businesses sets it apart in the AI-driven marketing industry, offering unique opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership development
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Client Success team
Work Arrangement: Full-time, on-site, with flexible scheduling and remote work options available
Growth Opportunities:
- Emerging Leader and Culture Crew programs to foster employee leadership development and connection
- Potential for career progression into senior marketing roles or management positions
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing.
🌍 Location & Work Environment
Office Type: Levitate's headquarters is located in Raleigh, North Carolina, with remote work options available for this role
Office Location(s): 2409 Crabtree Blvd, Raleigh, North Carolina 27604, US
Geographic Context:
- Toronto, Ontario, Canada, is a multicultural city with a strong tech industry
- The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
- Levitate's remote work options allow for flexibility in work arrangements
Work Schedule: Full-time, 40 hours per week, with flexible scheduling and remote work options available
ASSUMPTION: Levitate's remote work options provide employees with the flexibility to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- In-depth interview with the Marketing Manager and a member of the Client Success team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and problem-solving abilities
- Communication and client management skills
- Cultural fit and alignment with Levitate's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your ability to manage high-volume accounts and analyze performance data
- Demonstrate your understanding of Levitate's mission and values in your application materials
ATS Keywords: Facebook Ads, Google Local Services Ads, digital marketing, performance optimization, client communication, data analysis
ASSUMPTION: Levitate's hiring process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and customer empathy.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads Manager
- Google Search Console
- Google Lighthouse
- Canva or similar design tools
- AI-driven marketing platform (Levitate)
- CRM software (e.g., HubSpot, Salesforce)
ASSUMPTION: Candidates should be comfortable using a variety of digital marketing tools and platforms, with a willingness to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creating magic
- Showing customer empathy
- Making data-driven decisions
- Focusing on solutions, not problems
- Making small improvements every day
Work Style:
- Results-driven and data-focused
- Collaborative and client-centric
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach creating magic for your clients?
- Can you provide an example of a time when you showed customer empathy in a challenging situation?
- How do you make data-driven decisions in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong alignment with Levitate's core values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing a high volume of client accounts, requiring strong organizational skills and attention to detail
- Keeping up with the latest trends and best practices in digital marketing
- Balancing creative and analytical skills in a fast-paced, data-driven environment
- Adapting to Levitate's unique approach to marketing and AI-driven platforms
ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a dynamic, data-driven environment.
📈 Similar Roles Comparison
- This role is similar to other digital marketing specialist positions, but with a focus on managing high-volume accounts and using AI-driven platforms
- Compared to other marketing roles, this position requires a strong balance of creative and analytical skills, with a focus on data-driven decision making
- Career paths in digital marketing can vary, with opportunities for growth into senior roles or management positions
ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.
📝 Sample Projects
- Developing and executing a Facebook Ad campaign for a small business, with clear performance metrics and optimization strategies
- Guiding a client through the setup and optimization of their Google Local Services Ads, with a focus on improving performance and ROI
- Analyzing performance data across multiple client accounts, identifying trends, and recommending data-driven improvements
ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and demonstrate their ability to manage high-volume accounts.
❓ Key Questions to Ask During Interview
- How does Levitate support the growth and success of its clients?
- What are the most important qualities for success in this role?
- How does Levitate foster a culture of data-driven decision making and customer empathy?
- What opportunities are there for growth and leadership development within the company?
- How does Levitate balance creativity and analytics in its approach to digital marketing?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and alignment with Levitate's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Levitate's mission, values, and approach to digital marketing
- Follow up with the Hiring Manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
