🔹 Job Title: Digital Marketing Specialist
🔹 Company: Avis Budget Group
🔹 Location: Portugal
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on driving revenue growth through digital channels.
✅ Drive online direct sales, contact center, and retail walk-up performance
✅ Develop annual tactical sales promotion plans
✅ Manage online content and optimize conversion
✅ Coordinate customer acquisition strategies with optimal return on investment
✅ Collaborate in web and app development to maximize commercial contribution
✅ Manage digital marketing campaigns (PPC, Programmatic, META)
✅ Support product development, including electric and hybrid vehicle strategy
✅ Implement campaigns for the Avis Preferred loyalty program, products, etc.
✅ Develop and update Avis and Budget with online content, relating to fleet, locations, brands, products, and promotions on internal and external channels
✅ Work with the Direct Sales and local Marketing Manager and CRM team to grow the direct database via touchpoints across the on and offline journey in a data-compliant manner.
✅ Support the commercial contribution of unpaid channel through planning, compiling JIRA briefs, scheduling of email content across Avis and Budget brands and integrated social media content planning.
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a data-driven approach to optimize performance.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2 years of proven track record in Digital Marketing and Product Management
Required Skills:
Preferred Skills:
ASSUMPTION: Fluency in three languages is crucial for this role, given the international nature of the company and its customers.
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Portugal)
Benefits:
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is estimated based on market research for similar roles in Portugal. Actual salary may vary based on experience and performance.
Industry: Travel Arrangements. Avis Budget Group is a leading global provider of transportation solutions, with iconic brands such as Avis and Budget.
Company Size: 10,001+ employees. As a large organization, Avis Budget Group offers numerous opportunities for career growth and development.
Founded: 1946 (Avis), 1958 (Budget). Avis Budget Group has a long history in the car rental industry and has established itself as a global leader.
Company Description:
Company Specialties:
Company Website: http://www.avisbudgetgroup.com
ASSUMPTION: Avis Budget Group's extensive global presence and diverse range of services offer unique opportunities for professionals seeking international experience.
Career Level: Mid-level. This role requires a balance of strategic planning and tactical execution, with a focus on driving revenue growth through digital channels.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including Direct Sales, CRM, and Product Development.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
ASSUMPTION: Given the company's global presence and diverse range of services, there are numerous opportunities for career growth and development within Avis Budget Group.
Office Type: Corporate office environment
Office Location(s): Portugal (PRT - HQ - Av. Severiano Falcão, Nº 9)
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Product Management, CMS Technologies, Meta, Google ADS, SEO, HTML, Sales Orientation, Analytical Skills, Customer Acquisition Strategies, Campaign Management
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the department.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department's needs and the projects at hand.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Avis Budget Group values employees who are customer-focused, innovative, and collaborative, with a strong work ethic and a results-driven approach.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for career growth and development within Avis Budget Group.
ASSUMPTION: This role offers unique opportunities for professionals seeking to develop their digital marketing skills in a global organization with a diverse range of services.
ASSUMPTION: The specific projects required for this role may vary depending on the department's needs and the current priorities of the business.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.