🔹 Job Title: Digital Marketing Specialist
🔹 Company: Sourcefit
🔹 Location: Eastwood Quezon City, Philippines
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns to achieve the best possible results.
✅ Paid Digital Advertising: Plan, execute, and optimize paid digital campaigns (Google Ads, LinkedIn Ads, etc.). Conduct keyword research and analyze competitors. Write ad copy and work with designers to create visual assets. Monitor and adjust daily campaign performance, bidding strategies, and budgets.
✅ Email Marketing & Automation: Develop and implement email marketing campaigns across the customer lifecycle. Create automated email sequences for lead nurturing and client retention. Design email templates and improve deliverability and engagement. Segment email lists and personalize campaigns based on audience behavior.
✅ Conversion Rate Optimization: Analyze website and landing page performance to identify opportunities for improvement. Design and conduct A/B tests across digital channels. Optimize conversion funnels from initial click to qualified lead. Work with web development teams to improve landing pages.
✅ Analytics & Performance Tracking: Monitor and report on digital marketing KPIs and campaign results using tools like Hubspot, Google Analytics, Facebook Analytics, and platform-specific reporting. Create custom dashboards and automated reports for stakeholders. Provide data-driven insights and recommendations for campaign improvement.
✅ Budget Management & ROI Optimization: Manage digital advertising budgets to ensure efficient spend allocation. Track cost per lead, customer acquisition cost, and return on ad spend. Identify and scale high-performing channels. Negotiate with platform representatives and explore new advertising opportunities.
✅ Marketing Coordination: Assist with webinar and events coordination. Brief designers, web developers, and cross-functional teams on marketing requirements. Support other marketing-related tasks as needed.
ASSUMPTION: This role requires a high level of self-motivation, attention to detail, and the ability to work independently or in a team setting.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in digital marketing, with a focus on paid advertising, email marketing automation, and B2B marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the BPO industry or working with international clients may have an advantage in this role.
Salary Range: PHP 45,000 - 60,000 per month (Based on experience and market standards for digital marketing specialists in the Philippines)
Benefits:
Working Hours: Monday - Friday, 6:00 AM to 3:00 PM (Manila Time), following Queensland, AU holidays
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
Industry: Sourcefit is an international BPO company dedicated to helping businesses scale and win. They offer scalable, award-winning offshore staffing and fully-managed outsourcing solutions for various industries, including customer service, IT, trust and safety, healthcare revenue cycle, accounting, back office, construction, digital marketing, and more.
Company Size: Sourcefit has 969 employees, making it a mid-sized company with a well-established presence in the BPO industry.
Founded: Sourcefit was founded in 2006 and has since grown to have locations in the Philippines, Dominican Republic, South Africa, Madagascar, and Armenia.
Company Description:
Company Specialties:
Company Website: sourcefit.com
ASSUMPTION: Working at Sourcefit offers opportunities for professional growth and exposure to diverse industries and clients.
Career Level: This role is an intermediate-level position, requiring 3-5 years of experience in digital marketing. It offers opportunities for growth and advancement within the marketing department or the broader BPO industry.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including design, web development, and other marketing professionals.
Work Arrangement: This is an on-site, full-time position with standard office hours from Monday to Friday, 6:00 AM to 3:00 PM (Manila Time), following Queensland, AU holidays.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional development and career progression within the growing BPO industry.
Office Type: Sourcefit's Eastwood Quezon City office is a modern, professional workspace with state-of-the-art facilities and amenities.
Office Location(s): 21st Floor CyberOne Bldg., Eastwood Cyberpark, Bagumbayan, Quezon City, 1110, PH
Geographic Context:
Work Schedule: Monday - Friday, 6:00 AM to 3:00 PM (Manila Time), with a one-hour lunch break
ASSUMPTION: Working at Sourcefit's Eastwood Quezon City office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Paid Advertising, Email Marketing, B2B Marketing, Google Ads, LinkedIn Ads, Hubspot, Analytical Skills, A/B Testing, Conversion Rate Optimization, Budget Management, ROI Optimization, Communication Skills, Teamwork, Organizational Skills, Attention to Detail
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the company's current recruitment priorities.
ASSUMPTION: Familiarity with additional marketing tools and platforms may be beneficial but is not always required for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Sourcefit's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
ASSUMPTION: Candidates should research similar roles and industries to better understand the unique aspects of this position and how it may differ from other digital marketing roles.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be encountered in this role, but the specific projects and clients may vary depending on the company's current priorities and client base.
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding the company's priorities and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.