Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Action Day Schools

🔹 Location: San Jose, California, United States

🔹 Job Type: Full-Time

🔹 Category: Education Management

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing digital marketing campaigns to increase lead generation
• Managing paid advertising across platforms like Google Ads and Meta
• Tracking and analyzing campaign performance using tools like Google Analytics
• Collaborating with external vendors and web developers to maintain website performance
• Developing strategies for lead generation through digital channels

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making to optimize marketing efforts.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid digital advertising campaigns across platforms

✅ Track, analyze, and report on performance metrics for all digital campaigns

✅ Serve as primary liaison with external marketing vendors and digital advertising partners

✅ Manage website content updates and oversee functionality to maintain SEO best practices

✅ Develop and implement strategies for lead generation through digital channels

✅ Maintain and execute a strategic editorial calendar for direct communications

✅ Continuously analyze digital marketing spend across channels and recommend optimizations

✅ Assist with other marketing activities as required to support team priorities and organizational objectives

ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects simultaneously and meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field

Experience: 3-5 years experience managing and optimizing multi-channel digital campaigns

Required Skills:

• Proven experience managing and optimizing multi-channel digital campaigns
• Strong graphic design skills with proficiency in Adobe Creative Suite or similar tools
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Reliable personal transportation

Preferred Skills:

• Experience with website management platforms, such as WordPress
• Passion for education and commitment to supporting the mission of Action Day Schools

ASSUMPTION: While not explicitly stated, experience in the education industry or familiarity with its unique marketing challenges would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 per year

Benefits:

• Vacation, sick, and holiday pay
• Medical, dental, and vision
• 401k
• FSA
• Long Term Disability
• Life Insurance
• Childcare/Private Education Tuition Discount Benefits

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Specialist role in the San Jose area, with consideration for the experience level required.

📌 Applicant Insights

🔍 Company Context

Industry: Action Day Schools operates in the Education Management industry, focusing on childcare and private education.

Company Size: With 201-500 employees, Action Day Schools offers a mid-sized company environment where applicants can expect a degree of structure and resources while still maintaining a personal touch.

Founded: In 1968, Action Day Schools was established with a single preschool, growing into a renowned private education program with eleven campuses and twenty-one programs today.

Company Description:

• Action Day Schools provides an atmosphere to enrich children's learning and help them explore new, exciting learning experiences.
• The program aims to allow children the opportunity to expand their knowledge, learn about their capabilities, and develop positive ways to express themselves.
• The schools' doors opened in 1968 as a single preschool because of the founders' desire to experience first-hand the marvelous thrills and excitement in the world of children.

Company Specialties:

• Early childhood education
• Elementary and middle school programs
• Academic enrichment and standardized testing preparation

Company Website: http://www.actiondayschools.com

ASSUMPTION: Action Day Schools' mission and values are centered around enriching the lives of children and supporting their growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing, seeking to grow their skills and make a significant impact in the education sector.

Reporting Structure: The Digital Marketing Specialist reports directly to the Executive Director of Administration and collaborates closely with the Brand & Growth Initiatives Manager.

Work Arrangement: This is an on-site position, requiring reliable personal transportation. The role may involve occasional work from home, but the majority of the work will be done on-site at the corporate office in San Jose.

Growth Opportunities:

• Expanding digital marketing efforts to support the growth of Action Day Schools' various programs and campuses
• Developing and implementing innovative marketing strategies to enhance the organization's brand and reach
• Potential career progression into a leadership role within the marketing department or related fields

ASSUMPTION: Action Day Schools values internal growth and promotion, providing opportunities for employees to advance their careers within the organization.

🌍 Location & Work Environment

Office Type: The corporate office in San Jose offers a professional work environment, with opportunities for collaboration and growth.

Office Location(s): 3030 Moorpark Ave, Bldg D, San Jose, California 95128, US

Geographic Context:

• San Jose is the third-largest city in California and the tenth-largest city in the United States, offering a diverse and vibrant community.
• The city is known for its high quality of life, with numerous parks, cultural attractions, and a thriving tech industry.
• San Jose is centrally located in the Bay Area, providing easy access to other major cities like San Francisco and Oakland.

Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday. Occasional work from home may be required, depending on the needs of the organization and the employee's specific workload.

ASSUMPTION: The work environment at Action Day Schools is collaborative and supportive, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
• Skills assessment or case study to evaluate problem-solving and analytical abilities
• Final interview with key stakeholders to ensure alignment with organizational objectives and team dynamics

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Action Day Schools' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
• Include specific examples of successful digital campaigns you've managed and the results you achieved
• Demonstrate your passion for education and commitment to supporting the mission of Action Day Schools

ATS Keywords: Digital Marketing, SEO, PPC, Lead Generation, Data Analysis, Content Management, Graphic Design, Communication, Project Management, Website Management, Email Marketing, Performance Tracking, Collaboration, Vendor Management, Strategic Planning, Adobe Creative Suite

ASSUMPTION: Action Day Schools uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Google Ads (formerly Google AdWords)
• Meta Ads (formerly Facebook Ads)
• Google Analytics
• Google Tag Manager
• WordPress (or similar website management platform)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing campaigns and website management.

👔 Cultural Fit Considerations

Company Values:

• Excitement for learning and fun
• Collaboration and teamwork
• Continuous improvement and innovation
• Passion for education and supporting children's growth

Work Style:

• Data-driven and analytical
• Creative and strategic
• Adaptable and responsive to change
• Collaborative and communicative

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working closely with team members to achieve common goals?
• Are you passionate about education and committed to supporting the growth and development of children?
• Do you possess strong analytical skills and enjoy using data to inform decision-making and optimize marketing efforts?

ASSUMPTION: Action Day Schools values employees who are aligned with their mission and values, as well as those who possess the skills and work style necessary to succeed in the role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting deadlines
• Adapting to changes in digital marketing trends and best practices
• Collaborating effectively with external vendors and partners
• Balancing creative and analytical aspects of the role
• Occasional work from home may require self-motivation and time management skills

ASSUMPTION: These challenges are common to digital marketing roles and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on the education industry and its unique marketing challenges
• Action Day Schools offers a mid-sized company environment, providing a balance between structure and resources, and a personal touch
• Career progression opportunities may include leadership roles within the marketing department or related fields

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the education industry and the unique opportunities it offers set it apart.

📝 Sample Projects

• Developing and executing a targeted PPC campaign to increase enrollment in Action Day Schools' elementary and middle school programs
• Optimizing the school's website for SEO to improve organic search rankings and drive more traffic to the site
• Creating and implementing a strategic editorial calendar for direct communications, including newsletters, e-blasts, and seasonal campaigns

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Digital Marketing Specialist role at Action Day Schools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Action Day Schools support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant digital marketing experience and skills, including specific examples of successful campaigns you've managed
• Prepare a portfolio or examples of your work, demonstrating your graphic design skills and digital marketing expertise
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.