📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: AmeriLife
🔹 Location: Clearwater, FL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing email marketing campaigns using Sales Force Marketing Cloud
- Collaborating with leadership, managers, and designers to define and optimize email marketing experiences
- Measuring campaign effectiveness and optimizing journeys to increase conversion rates
- Ensuring compliance with insurance, legal, health, and safety obligations
ASSUMPTION: This role requires a balance of technical skills in email marketing and project management, as well as strong communication and collaboration skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and implement email marketing campaigns, optimizing email design, content, mobile display, segmentation, and messaging
✅ Serve as a liaison between internal clients and stakeholders, ensuring satisfaction and alignment with corporate initiatives and business objectives
✅ Measure email campaigns and optimize journeys to increase conversion rates
✅ Maintain status reports on email marketing efforts and activities, communicating updates to key stakeholders
✅ Ensure compliance with CAN-SPAM and data privacy regulations
✅ Manage multiple projects independently, demonstrating excellent time management, organization, and communication skills
ASSUMPTION: The role may involve occasional travel to meet with clients or attend industry events, depending on the company's policies and the specific needs of the business.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or related field
Experience: Minimum 2 years of experience with email marketing, lead nurturing, and/or marketing automation
Required Skills:
- Proficient in MS Office Suite
- Experience with Email Marketing Platforms (Sales Force experience is a plus)
- Excellent time management, organization, and communication skills
- Strong problem-solving skills and analytical ability
- Ability to manage multiple projects independently
Preferred Skills:
- Social media experience
- Video production/editing experience
- Sales skills and ability to build productive business relationships
ASSUMPTION: While not explicitly stated, familiarity with the insurance industry or relevant regulations may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the Clearwater, FL area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: AmeriLife offers competitive benefits packages for their employees, but the specific details may vary and should be confirmed during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: AmeriLife operates in the insurance industry, focusing on developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions for pre-retirees and retirees across the United States.
Company Size: AmeriLife has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: AmeriLife was founded in 1971 and has since grown to become a recognized leader in its industry.
Company Description:
- AmeriLife is committed to providing insurance and retirement solutions to help people live longer, healthier lives
- The company partners with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide
- AmeriLife's strength lies in its mission, which drives its success in the industry
Company Specialties:
- Senior Market
- Medicare
- Final Expense
- Hospital Indemnity
- Medicare Advantage
- Medicare Supplement
- Life Insurance
- Annuities
- Retirement Planning
- Wealth Management
- Insurance Distribution
- Insurance Marketing
Company Website: http://www.amerilife.com
ASSUMPTION: AmeriLife's focus on customer satisfaction and alignment with corporate initiatives is likely to be emphasized throughout the application and interview process.
📊 Role Analysis
Career Level: This role is suited for a mid-level marketing professional with 2-5 years of experience in email marketing, lead nurturing, and/or marketing automation.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager or Director, working closely with various teams, including leadership, designers, and other managers.
Work Arrangement: This role is on-site, with the possibility of occasional travel for client meetings or industry events.
Growth Opportunities:
- Expanding skills and knowledge within the marketing department and the broader organization
- Potential advancement to a senior-level or management position within the marketing team
- Opportunities to work on diverse projects and campaigns, contributing to the company's success
ASSUMPTION: AmeriLife's mid-sized company environment offers opportunities for growth and development, but career progression may depend on individual performance and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: AmeriLife's headquarters is located in Clearwater, FL, with a modern office environment that fosters collaboration and innovation.
Office Location(s): 2650 McCormick Drive, Clearwater, FL 33759, US
Geographic Context:
- Clearwater is located in the Tampa Bay area, offering a subtropical climate and numerous outdoor activities
- The area is known for its beaches, water sports, and cultural attractions, such as the Clearwater Marine Aquarium and the Salvador Dalí Museum
- Clearwater is easily accessible, with Tampa International Airport located approximately 20 miles away
Work Schedule: The typical work schedule for this role is Monday-Friday, 8:30 AM - 5:00 PM, with a 30-minute lunch break.
ASSUMPTION: While the role is on-site, AmeriLife may offer flexible work arrangements, such as occasional remote work or adjusted hours, depending on the employee's needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager or Director
- Final interview with key stakeholders or team members
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Email marketing and campaign management skills
- Project management and organizational skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Alignment with AmeriLife's mission and company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
- Demonstrate your understanding of the insurance industry and AmeriLife's mission in your application materials
- Prepare examples of successful email marketing campaigns you've managed, including metrics and results
- Research AmeriLife's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Email Marketing, Campaign Management, Sales Force, MS Office, Marketing Automation, Lead Nurturing, CAN-SPAM, Data Privacy, Insurance Regulations, Stakeholder Management, Project Management
ASSUMPTION: AmeriLife's application process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities, so applicants should be prepared to demonstrate their expertise in these areas.
🛠️ Tools & Technologies
- Sales Force Marketing Cloud
- MS Office Suite (Word, Excel, PowerPoint)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: AmeriLife may provide training or resources to help employees develop their skills in using these tools and technologies effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Accountability
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of successful email marketing campaigns, and can you provide examples of your work?
- Are you comfortable working with various teams and stakeholders to ensure satisfaction and alignment with business objectives?
- Do you have strong project management skills and the ability to manage multiple projects independently?
ASSUMPTION: AmeriLife places a strong emphasis on cultural fit and may use the interview process to assess candidates' alignment with the company's values and work style.
⚠️ Potential Challenges
- The role may require occasional travel for client meetings or industry events, which could be challenging for those who prefer a strictly on-site work arrangement
- The insurance industry is subject to strict regulations, which may require additional training or certifications for the successful candidate
- The role may involve managing multiple projects simultaneously, which could be challenging for those who struggle with time management or organization
- The Clearwater, FL area may experience occasional severe weather events, such as hurricanes, which could impact work schedules or commuting
ASSUMPTION: AmeriLife is committed to supporting its employees' well-being and may provide resources or accommodations to help them overcome potential challenges in the workplace.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Specialist roles, this position may place a stronger emphasis on project management and stakeholder communication due to the nature of the insurance industry
- In the insurance industry, email marketing specialists may need to be more aware of regulatory compliance and data privacy concerns than in other industries
- Career progression in this role may involve moving into a senior-level or management position within the marketing department or exploring opportunities in other areas of the business
ASSUMPTION: AmeriLife's focus on customer satisfaction and alignment with corporate initiatives may set this role apart from similar positions in other industries or companies.
📝 Sample Projects
- Developing and implementing a targeted email campaign to improve open rates and click-throughs for a specific product or service
- Analyzing campaign performance data to identify trends and optimize future campaigns for better results
- Collaborating with designers and other teams to create visually appealing and engaging email content that resonates with target audiences
- Managing the email marketing calendar and ensuring timely delivery of campaigns to meet business objectives and deadlines
ASSUMPTION: AmeriLife may provide opportunities for employees to work on diverse projects and campaigns, allowing them to develop their skills and contribute to the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the typical email marketing campaign process and how this role fits into that process?
- How does this role collaborate with other teams and departments within the organization?
- What opportunities are there for professional development and growth within this role and the broader marketing department?
- How does AmeriLife support work-life balance for its employees, particularly in this role?
- Can you provide an example of a successful email marketing campaign that the company has implemented, and what made it successful?
ASSUMPTION: AmeriLife values candidates who are proactive and engaged in the interview process, so applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills, emphasizing your understanding of the insurance industry and AmeriLife's mission
- Prepare examples of successful email marketing campaigns you've managed, including metrics and results, to discuss during the interview process
- Research AmeriLife's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
