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Digital Marketing Specialist

Delta Electronics
Full-time
On-site
Hoofddorp, Noord-Holland, Netherlands
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: Delta Electronics

πŸ”Ή Location: Hoofddorp, Netherlands

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the adoption of AI technologies within the marketing function
  • Establishing an AI-powered marketing infrastructure
  • Driving impactful country-level marketing initiatives
  • Collaborating with cross-functional teams to maximize marketing efforts

ASSUMPTION: This role requires a strong understanding of both digital marketing and AI technologies, with a focus on their integration within the marketing domain.

πŸ“‹ Key Responsibilities

βœ… Lead the research, evaluation, and implementation of cutting-edge AI tools across the marketing spectrum

βœ… Develop and deliver comprehensive training programs to educate the marketing team on the effective use of AI tools and best practices

βœ… Proactively monitor the latest advancements in AI and machine learning within the marketing domain, identifying emerging technologies with the potential to enhance marketing performance

βœ… Stay informed about relevant industry trends, best practices, and regulatory guidelines related to the use of AI in marketing

βœ… Build and maintain a repository of knowledge and resources related to AI tools and their applications within the marketing team

βœ… Establish and lead a dedicated initiative to streamline and automate marketing processes through the strategic application of AI technologies

βœ… Lead the analysis of existing marketing workflows, identify areas for improvement, and implement AI-powered solutions to increase efficiency, productivity, and ROI

βœ… Leverage AI-powered data analysis tools to extract meaningful insights from marketing data, identify trends, and inform data-driven decision-making

βœ… Develop and maintain a centralized knowledge base of AI best practices, case studies, and resources for the marketing team

βœ… Ensure ethical and responsible use of AI in all marketing activities, adhering to relevant data privacy regulations and ethical guidelines

βœ… Lead the development of engaging marketing materials that reflect and strengthen the brand identity

βœ… Drive the planning and execution of marketing events

βœ… Develop lead generation campaigns, track and nurture leads, and contribute to the development of lead scoring models

βœ… Collaborate with cross-functional teams to ensure alignment and maximize the impact of marketing efforts

ASSUMPTION: This role requires a balance of technical expertise in AI and marketing, as well as strong project management and communication skills to drive successful marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Data Science, Computer Science, or a related field.

Experience: 3+ years of experience in Digital Marketing, Process Automation, AI-driven Marketing, or a related field.

Required Skills:

  • Strong interest in technology, with a particular curiosity to explore and learn about emerging AI/ML tools and their potential applications within a business context.
  • Experience with process automation tools or other workflow automation platforms.
  • Strong understanding of Generative AI technologies and their applications in marketing.
  • Strong understanding of marketing operations and principles, such as event planning, digital marketing, lead nurturing, design.
  • Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
  • Strong analytical skills to interpret data and identify automation opportunities.
  • Excellent project management and organizational skills.
  • Strong problem-solving and critical-thinking skills.
  • Fluent English speaking is a must, Spanish proficiency is a plus.
  • Excellent written and verbal communication skills.

Preferred Skills:

  • Experience with specific AI tools mentioned in the job description (e.g., Canva, Designs.ai, Jasper, Copy.ai, Midjourney, DALL-E 2, HeyGen, Pictory, etc.).
  • Knowledge of the specific industry or market in which Delta operates.

ASSUMPTION: Given the role's focus on AI and digital marketing, candidates should have a strong foundation in both areas and a willingness to learn and adapt to new technologies.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €45,000 and €65,000 per year, based on industry standards for a Digital Marketing Specialist with 3-5 years of experience in the Netherlands.

Benefits:

  • Health insurance
  • Pension plan
  • Employee discounts on Delta products
  • Training and development opportunities

Working Hours: Full-time position, with standard working hours from 9:00 AM to 5:30 PM, Monday to Friday. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Delta Electronics operates in the electronics manufacturing industry, with a focus on power electronics, automation, and infrastructure. The company is a global leader in switching power supplies and DC brushless fans, as well as a major source for power management solutions, components, visual displays, industrial automation, networking products, and renewable energy solutions.

Company Size: Delta Electronics is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects, but may also result in a more structured and hierarchical work environment.

Founded: Delta Electronics was founded in 1971 and is headquartered in Taiwan. The company has since expanded its operations to include manufacturing plants and sales offices worldwide.

Company Description:

  • Delta Electronics is a global innovative provider of switching power supplies and DC brushless fans, as well as a major source for power management solutions, components, visual displays, industrial automation, networking products, and renewable energy solutions.
  • The company has sales offices worldwide and manufacturing plants in Taiwan, China, Thailand, Mexico, India, and Europe.
  • Delta Electronics is committed to environmental protection and has implemented green, lead-free production and waste management programs for many years.

Company Specialties:

  • Power Electronics
  • Automation
  • and Infrastructure

Company Website: http://www.delta-emea.com/en-GB/index

ASSUMPTION: Delta Electronics is a well-established company with a strong global presence and a commitment to sustainability and innovation.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical expertise and project management skills. The position offers opportunities for growth and development within the marketing function.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product marketing, and other marketing team members.

Work Arrangement: This is an on-site position, with the primary work location being the Delta Electronics office in Hoofddorp, Netherlands. However, flexible working arrangements may be available, depending on the company's policies and the employee's needs.

Growth Opportunities:

  • Advancement to a senior marketing role within the company
  • Expansion of responsibilities to include management of a marketing team
  • Opportunities to work on international marketing projects and gain global experience

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function, as well as the chance to gain experience working in a global organization.

🌍 Location & Work Environment

Office Type: The Delta Electronics office in Hoofddorp is a modern, professional environment with a collaborative work culture.

Office Location(s): Hoofddorp, Netherlands

Geographic Context:

  • Hoofddorp is a city in the province of North Holland, located approximately 15 kilometers southwest of Amsterdam.
  • The city offers a mix of urban and suburban living, with easy access to nearby cities and attractions.
  • Hoofddorp is well-connected by public transportation, with a train station offering direct services to Amsterdam and other nearby cities.

Work Schedule: The standard work schedule is from 9:00 AM to 5:30 PM, Monday to Friday. However, flexible working arrangements may be available, depending on the company's policies and the employee's needs.

ASSUMPTION: The work environment at Delta Electronics is professional and collaborative, with a focus on innovation and sustainability.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the marketing team
  • Background check and reference verification

Key Assessment Areas:

  • Technical expertise in AI and digital marketing
  • Problem-solving and critical-thinking skills
  • Communication and collaboration skills
  • Cultural fit and alignment with Delta's values

Application Tips:

  • Highlight your relevant experience and skills in AI and digital marketing
  • Include specific examples of how you have used AI tools to drive marketing success in previous roles
  • Tailor your resume and cover letter to emphasize your fit for this specific role and company
  • Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: AI, Digital Marketing, Marketing Automation, Process Automation, Graphic Design, Data Analysis, Project Management, Lead Generation, Event Planning, Brand Identity, Marketing Operations, Emerging Technologies, Training Development

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess strong technical skills in AI and digital marketing, as well as excellent communication and collaboration skills.

πŸ› οΈ Tools & Technologies

  • AI tools: Canva, Designs.ai, Jasper, Copy.ai, Midjourney, DALL-E 2, HeyGen, Pictory, etc.
  • Graphic design tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)
  • Project management tools: Asana, Trello, or other tools used by the marketing team
  • Data analysis tools: Google Analytics, Tableau, or other data visualization tools

ASSUMPTION: Familiarity with the specific AI tools and technologies mentioned in the job description is not required but may be beneficial for candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Delta Electronics values innovation and encourages employees to explore new ideas and technologies to drive business success.
  • Sustainability: The company is committed to environmental protection and sustainability, both in its products and its operations.
  • Collaboration: Delta Electronics fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration.

Work Style:

  • Fast-paced and dynamic, with a focus on driving results and continuous improvement
  • Collaborative, with a strong emphasis on teamwork and cross-functional communication
  • Innovative, with a culture that encourages experimentation and learning

Self-Assessment Questions:

  • Do you have a strong passion for AI and a proven track record of success in digital marketing campaigns?
  • Are you comfortable working in a fast-paced, collaborative environment and driving results through continuous improvement?
  • Do you have excellent communication and project management skills, with the ability to work effectively with cross-functional teams?

ASSUMPTION: Candidates who are innovative, collaborative, and passionate about AI and digital marketing are likely to be a strong fit for Delta Electronics' culture.

⚠️ Potential Challenges

  • The role may require working with tight deadlines and managing multiple projects simultaneously
  • The company's global presence may result in occasional international travel or work on international projects
  • The role may require working with a diverse range of stakeholders, including internal teams and external partners
  • The company's focus on innovation and sustainability may result in a fast-paced and dynamic work environment

ASSUMPTION: These challenges are inherent to the role and the company's culture, and candidates should be prepared to adapt and thrive in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Digital Marketing Manager or Marketing Automation Specialist, with a focus on driving marketing success through the strategic application of AI technologies
  • Unlike other marketing roles, this position requires a strong technical expertise in AI and a willingness to explore and learn about emerging AI/ML tools and their potential applications within a business context
  • Career progression in this role may lead to senior marketing roles, such as Marketing Director or Chief Marketing Officer, with a focus on driving global marketing strategy and execution

ASSUMPTION: This role offers a unique opportunity to combine technical expertise in AI with marketing strategy and execution, providing a strong foundation for career growth and development within the marketing function.

πŸ“ Sample Projects

  • Developing and executing a comprehensive training program to educate the marketing team on the effective use of AI tools and best practices
  • Identifying and implementing AI-powered solutions to streamline and automate marketing processes, resulting in increased efficiency, productivity, and ROI
  • Leveraging AI-powered data analysis tools to extract meaningful insights from marketing data, identify trends, and inform data-driven decision-making

ASSUMPTION: These sample projects are illustrative of the types of initiatives the Digital Marketing Specialist may be responsible for, and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within the organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Delta Electronics support the professional development and growth of its marketing team members?
  • What are the key challenges facing the marketing team, and how can this role help address them?
  • How does Delta Electronics approach innovation and sustainability in its marketing efforts?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the marketing team's priorities and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://jobs.smartrecruiters.com/DeltaElectronics/744000052586175-digital-marketing-specialist
  • Tailor your resume and cover letter to highlight your relevant experience and skills in AI and digital marketing
  • Prepare for the interview by researching Delta Electronics and the marketing team's priorities and challenges
  • Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
  • Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.