Digital Marketing Specialist

MG Properties

Full-time

On-site

San Diego, California, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: MG Properties

🔹 Location: San Diego, CA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Designing, launching, and managing Google Ads campaigns across multiple networks to drive business results.
Continuously optimizing campaigns for maximum efficiency and performance through techniques such as A/B testing, bid adjustments, and keyword targeting.
Collaborating with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies.
Staying up-to-date with the latest digital marketing trends and best practices to ensure campaigns remain competitive and effective.

ASSUMPTION: This role requires a strong understanding of Google Ads and Google Analytics, as well as experience in managing Google Ad campaigns. Familiarity with the multifamily industry is preferred but not required.

📋 Key Responsibilities

✅ Campaign Strategy & Vendor Management: Design, launch, and manage Google Ads campaigns across multiple networks and vendors (Search, Display, YouTube, and Google Shopping) to drive business results. Be comfortable launching campaigns both fully in-house and through vendor management.

✅ Optimization: Monitor and continuously optimize campaigns for maximum efficiency and performance. Utilize techniques such as A/B testing, bid adjustments, keyword targeting, and ad copy testing.

✅ Keyword Research: Perform comprehensive keyword research to ensure campaigns target the right search queries and meet performance objectives.

✅ Conversion Tracking: Set up and manage conversion tracking, including Google Tag Manager, Google Analytics, and digital integrations.

✅ Budget Management: Manage ad budgets, ensuring they are allocated efficiently to achieve the highest ROI and conversion rates possible.

✅ Analytics & Reporting: Regularly review and analyze performance data, providing detailed reports on key metrics such as CTR, CPC, conversion rate, and ROI. Use these insights to adjust campaigns and improve results.

✅ Digital Technology: Collaborate with larger marketing campaigns and technologies that support digital strategy, including but not limited to websites, digital vendors, SEO technologies, and more.

✅ Collaboration: Work closely with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies. Serve as reinforcement for digital tasks for team planned absences to ensure continuity of operations.

✅ Stay Current: Stay up-to-date with the latest digital marketing trends and best practices to ensure campaigns remain competitive and effective.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications, Advertising, or Marketing preferred

Experience: 2-4 years of experience in Digital Marketing or Advertising

Required Skills:

Proficient in Google Ads and Google Analytics
Experience managing Google Ad campaigns
Strong proficiency with Google Analytics 4
Up-to-date certifications with Google Ads and Google Analytics

Preferred Skills:

Experience in the multifamily industry

ASSUMPTION: Candidates with a strong portfolio showcasing their digital marketing skills and experience will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000/year DOE

Benefits:

Company profit sharing
Accrues 10 days Paid time off per year
10 Paid Holidays and 2 Paid Personal Days per year
40 Hours of Paid Sick Time
401K with employer match
Medical, Dental, Vision, Employee Assistance Program
Life Insurance
Flexible Spending Account, Dependent Care Spending Account

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the company's pay transparency statement and is subject to change based on the candidate's qualifications and experience.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Real Estate, specifically focused on the acquisition, development, rehabilitation, and management of apartment communities across the Western United States.

Company Size: 501-1,000 employees, which means the company has established processes and a clear hierarchy but still offers opportunities for growth and innovation.

Founded: 1992, with a mission to enrich lives through better communities.

Company Description:

MG Properties is a fully integrated real estate company specializing in the investment, redevelopment, and management of multifamily assets.
Headquartered in San Diego, California, MG Properties' current portfolio is comprised of over 30,000 rental homes in California, Washington, Arizona, Nevada, Colorado, and Oregon.
The company focuses on enriching lives – physically in its community buildings, philanthropically through giving back to local communities, and through development and growth of its employees.

Company Specialties:

Real Estate
Property Management
Investment Management
Acquisitions
Dispositions
Asset Management
Leasing
Commercial
Multifamily
Real Estate Investments

Company Website: http://www.mgproperties.com

ASSUMPTION: MG Properties is a well-established company with a strong focus on community engagement and employee development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies.

Work Arrangement: On-site, with the opportunity to work remotely for team planned absences to ensure continuity of operations.

Growth Opportunities:

Advancement within the marketing department, such as a Senior Digital Marketing Specialist or Marketing Manager role.
Expansion into other areas of the business, such as property management, acquisitions, or asset management.
Professional development opportunities, such as training and certifications, to stay up-to-date with the latest digital marketing trends and best practices.

ASSUMPTION: This role offers a clear path for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and teamwork.

Office Location(s): 10505 Sorrento Valley Road, Suite 300, San Diego, CA 92121, US

Geographic Context:

San Diego, California, is known for its Mediterranean climate, beaches, and outdoor activities.
The office is located in the Sorrento Valley area, which is a hub for technology and biotechnology companies.
The area offers a variety of housing options, from urban apartments to suburban single-family homes.

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with the opportunity for flexible hours and remote work for team planned absences.

ASSUMPTION: The work environment is collaborative and supportive, with a focus on employee development and growth.

💼 Interview & Application Insights

Typical Process:

Phone or video screen to assess communication skills and cultural fit.
In-person or virtual interview with the Marketing Manager to discuss the role and the candidate's qualifications.
Final interview with the Marketing Director to discuss the role and the company's culture.

Key Assessment Areas:

Technical skills, such as proficiency in Google Ads and Google Analytics.
Communication skills, both written and verbal.
Problem-solving skills and the ability to think critically.
Cultural fit and alignment with the company's values and mission.

Application Tips:

Highlight relevant experience and achievements in digital marketing, with a focus on Google Ads and Google Analytics.
Tailor your resume and cover letter to the specific requirements and qualifications listed in the job description.
Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit.

ATS Keywords: Google Ads, Google Analytics, Digital Marketing, Campaign Strategy, Vendor Management, Optimization, Keyword Research, Conversion Tracking, Budget Management, Analytics, Reporting, Collaboration, SEO Technologies, A/B Testing, Google Analytics 4, Multifamily Industry

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, communication skills, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

Google Ads
Google Analytics
Google Analytics 4
Google Tag Manager
Google Ads Editor
SEO tools (e.g., SEMrush, Ahrefs, Moz)
Project management tools (e.g., Asana, Trello, Jira)
Microsoft Office Suite

ASSUMPTION: The tools and technologies listed are subject to change based on the company's needs and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

Integrity
Accountability
Teamwork
Innovation
Excellence

Work Style:

Collaborative
Data-driven
Adaptable
Results-oriented

Self-Assessment Questions:

Do you have a strong understanding of Google Ads and Google Analytics?
Are you comfortable working in a collaborative environment and contributing to team goals?
Do you have a proven track record of driving results through digital marketing campaigns?

ASSUMPTION: Candidates who align with MG Properties' values and work style will be the best fit for this role.

⚠️ Potential Challenges

Managing multiple Google Ads campaigns simultaneously may require strong organizational skills and attention to detail.
Staying up-to-date with the latest digital marketing trends and best practices may require continuous learning and professional development.
Collaborating with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies may require strong communication skills and the ability to work effectively in a team environment.
The multifamily industry may have unique challenges and requirements that differ from other industries.

ASSUMPTION: These challenges can be overcome with strong technical skills, attention to detail, and the ability to work effectively in a team environment.

📈 Similar Roles Comparison

This role is similar to a Digital Marketing Specialist or PPC Specialist role in other industries, but may have unique requirements and challenges specific to the multifamily industry.
Compared to other digital marketing roles, this role has a strong focus on Google Ads and Google Analytics, with a requirement for experience managing Google Ad campaigns.
Career progression in this role may include advancement within the marketing department or expansion into other areas of the business, such as property management or acquisitions.

ASSUMPTION: This role offers a clear path for career growth and development within the company, with opportunities for advancement within the marketing department and expansion into other areas of the business.

📝 Sample Projects

Developing and implementing a comprehensive Google Ads campaign strategy to drive business results and improve ROI.
Conducting keyword research to ensure campaigns target the right search queries and meet performance objectives.
Optimizing campaigns through A/B testing, bid adjustments, and ad copy testing to improve performance and efficiency.
Collaborating with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies.

ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities required for this role, but may vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

Can you describe the typical workflow for managing Google Ads campaigns in this role?
How does this role collaborate with the marketing team to align Google Ads campaigns with overall marketing objectives and strategies?
What opportunities are there for professional development and growth within the marketing department and the company as a whole?
How does the company support work-life balance for employees in this role?
What are the biggest challenges facing the multifamily industry, and how does this role address them?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's culture, and the industry as a whole.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to the specific requirements and qualifications listed in the job description, with a focus on your relevant experience and achievements in digital marketing, Google Ads, and Google Analytics.
Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit.
Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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