📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Insightsoftware
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Overseeing paid search and social media campaigns
- Collaborating with agency partners to ensure campaign alignment with strategic objectives
- Supporting digital marketing managers in campaign strategy, execution, and performance optimization
- Working with growth and product marketing teams to enhance audience targeting and messaging
- Delivering coordinated execution with organic social and SEO teams to drive cost efficiency and performance
ASSUMPTION: This role requires a strong background in paid digital marketing, with a focus on paid search and social media campaigns. Experience with relevant platforms and tools is essential.
📋 Key Responsibilities
✅ Oversee the execution of paid search (PPC, SEM) and paid social media campaigns
✅ Coordinate with agency partners to ensure alignment with strategic objectives and manage campaign implementation
✅ Work with digital marketing managers to test messaging, keywords, tactics, and audiences based on marketing plans
✅ Collaborate with growth and product marketing teams to enhance audience targeting and messaging, drive webinar and event registrations
✅ Collaborate with organic social and SEO teams to deliver coordinated execution that drives cost efficiency and performance of paid campaigns
✅ Support GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs)
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of hands-on experience as a digital marketing professional, running enterprise-level paid media campaigns
Required Skills:
- Experience building, bulk editing, and optimizing campaigns, keywords, and ads within Google Ads & Bing Ads Editor platforms
- Experience with audience targeting and remarketing within LinkedIn
- Demonstrated experience in delivering sophisticated search media plans and strategies
- Experience with SEO and social media co-optimization strategies and execution
- Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power BI, and Google Data Studio
Preferred Skills:
- Experience with ABM tools, such as 6Sense, Zoominfo, Clearbit, Dreamdata, Wrike, and Zapier
ASSUMPTION: Candidates with experience working with start-ups or high-growth/PE-backed software companies will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. They specialize in financial planning and analysis (FP&A), accounting, and operations, transforming how teams operate and empowering leaders to make timely and informed decisions.
Company Size: Insightsoftware has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Insightsoftware was founded in 2000, with a rich history in the software development industry.
Company Description:
- Insightsoftware helps enterprises transform data into continuous intelligence and competitive advantage
- They uncover insights locked deep in enterprise applications and integrate data across applications, platforms, and business processes
- Insightsoftware offers solutions across financial planning and analysis (FP&A), accounting, and operations
Company Specialties:
- Data Warehousing
- Reporting
- Master Data Management (MDM)
- Business Intelligence
- Data Harmonization
- Analytics
- Corporate Performance Management
- Data Connectivity
- Application Data Management
- Product Information Management
- Unified access to all enterprise data sources
- SAP Automation
- Product Content Management
- eCommerce
- B2B/B2C Commerce
- Multichannel Commerce
- Applications Reporting
- Packaged Analytics
- Operational Reporting
- Business Analytics
- Business Process
- Operations Management
- Excel
- Sharepoint
- and SAP S/4 HANA Central Finance
Company Website: insightsoftware.com
ASSUMPTION: Insightsoftware's focus on data-driven solutions and commitment to empowering leaders with accessible financial data makes it an attractive employer for data-savvy marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for a mid-career marketing professional with 2-5 years of experience in digital marketing, seeking to advance their career in a dynamic and growing company.
Reporting Structure: The Digital Marketing Specialist will report directly to the Digital Marketing Manager and collaborate with various teams, including growth, product marketing, organic social, and SEO teams.
Work Arrangement: This role offers a remote work arrangement, with the option to work from home or a co-working space.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of marketing or related fields, such as product management or data analysis
- Opportunities to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: This role provides ample opportunities for professional growth and development within a dynamic and growing company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Remote (US)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere in the US
- Insightsoftware has multiple office locations across the US, providing opportunities for in-person collaboration and networking
- The company's global presence offers opportunities for international collaboration and exposure
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Digital Marketing Manager
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Technical skills and experience in paid digital marketing
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
- Be ready to discuss your experience with paid digital marketing campaigns and provide examples of your success
ATS Keywords: Paid Digital Marketing, PPC, SEM, Social Media, Campaign Management, Google Ads, Bing Ads, Audience Targeting, Remarketing, SEO, Data Analysis, Excel, Tableau, Power BI, Google Data Studio, ABM Tools
ASSUMPTION: Insightsoftware uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- LinkedIn Ads
- Tableau
- Power BI
- Google Data Studio
- Microsoft Office Suite (Excel, Word, PowerPoint)
- ABM Tools (6Sense, Zoominfo, Clearbit, Dreamdata, Wrike, Zapier)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven
- Results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong background in paid digital marketing, with a focus on paid search and social media campaigns?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you thrive in a data-driven and results-oriented environment?
ASSUMPTION: Candidates who align with Insightsoftware's company values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple paid digital marketing campaigns simultaneously
- Keeping up with the latest trends and best practices in paid digital marketing
- Collaborating effectively with agency partners and cross-functional teams
- Working remotely and maintaining a healthy work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other paid digital marketing roles, this position places a greater emphasis on collaboration with agency partners and cross-functional teams
- Insightsoftware's focus on data-driven solutions and continuous intelligence sets it apart from other companies in the industry
- This role offers opportunities for professional growth and development within a dynamic and growing company
ASSUMPTION: Candidates should consider their preferences for collaboration, data-driven decision-making, and professional growth opportunities when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a paid search campaign to drive brand awareness and website traffic
- Collaborating with the growth team to enhance audience targeting and messaging for a product launch event
- Analyzing campaign performance data to optimize ad spend and improve ROI
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and provide insight into the day-to-day work of a Digital Marketing Specialist at Insightsoftware.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Insightsoftware support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Insightsoftware measure the success of its paid digital marketing campaigns?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: insightsoftware.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
- Be ready to discuss your experience with paid digital marketing campaigns and provide examples of your success
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
