Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Gartner

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing email communications to clients and prospects
• Analyzing email effectiveness and recommending improvements
• Collaborating with global stakeholders to gather campaign production requirements
• Working with marketing automation tools like Eloqua

ASSUMPTION: This role requires a balance of technical skills in email development and data analysis, along with strong communication skills to collaborate effectively with global stakeholders.

📋 Key Responsibilities

✅ Manage deployment of inbound and outbound email communications

✅ Create HTML files for email deployment

✅ Set up, test, and deploy emails tied to specific lists

✅ Assist with distribution list creation and alignment

✅ Help maintain the communications calendar to ensure timely completion of material

✅ Contribute to various production tracking reports

✅ Collaborate with stakeholders and peers effectively to gather campaign production requirements

✅ Conduct QA/QC as needed

✅ Help identify opportunities for business process improvement and implementation of new technologies

✅ Assist with analysis to determine email effectiveness

✅ Create reports and dashboards on email and web product performance

✅ Recommend changes to optimize programs based on analytical findings, business/industry best practices, and current business needs

ASSUMPTION: This role involves a mix of operational tasks and analytical work, requiring the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in arts or sciences

Experience: Industry experience of minimum 2 years

Required Skills:

• Good Excel skills and ability to work with formulas and formatting in Excel
• Experience of working with global stakeholders
• Experience of Eloqua or similar Marketing Automation tool
• Excellent oral and written communication skills
• Strong attention to detail
• Exceptional client service ethic
• Strong work ethic and willingness to take ownership for wide-ranging responsibilities
• Superior problem-solving ability and ability to think “outside the box.”
• Ability to form and test hypotheses with available data and industry/corporate best practices
• Tolerance for ambiguity and self-drive to operate in an entrepreneurial setting
• Proven ability to manage tasks from beginning to end with strict adherence to deadlines

Preferred Skills:

• Experience of HTML

ASSUMPTION: While HTML experience is preferred, it is not a strict requirement, as the role involves creating HTML files, and training can be provided.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Gurgaon)

Benefits:

• Group Medical Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Generous Paid Time Off Policy

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Gurgaon. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 501-1,000 employees

Founded: 1979

Company Description:

• Gartner, Inc. is a global leader in research and advisory services, providing insights and strategic counsel to businesses worldwide.
• The company specializes in technology-related research and analysis, offering unparalleled expertise and guidance to help clients make informed decisions.
• Gartner's diverse team of analysts and consultants delivers insights across various industries, empowering organizations to navigate the evolving technology landscape.

Company Specialties:

• Market Research
• Technology Research
• Business Advisory Services

Company Website: www.gartner.com

ASSUMPTION: Gartner is a well-established company in the market research industry, with a strong global presence and a reputation for excellence in its field.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the Global Marketing team within the Global Sales Strategy & Operations (GSSO) department.

Work Arrangement: Hybrid (a combination of remote work and on-site work at the Gurgaon office)

Growth Opportunities:

• Potential career progression within the Global Marketing team or other departments within Gartner
• Opportunities to work on diverse projects and gain exposure to various aspects of digital marketing
• Chance to develop business skills and acquire a broad understanding of Gartner

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as exposure to various aspects of digital marketing and global stakeholder management.

🌍 Location & Work Environment

Office Type: Hybrid (a combination of remote work and on-site work at the Gurgaon office)

Office Location(s): Gurgaon - Cyber Park, Gurgaon

Geographic Context:

• Gurgaon is a major IT hub and a significant business district in the National Capital Region (NCR) of India.
• The city offers a mix of urban and suburban environments, with numerous multinational corporations and tech companies based there.
• Gurgaon is well-connected by road, rail, and air, with Indira Gandhi International Airport located nearby.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, providing flexibility while maintaining a structured work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email development and data analysis tasks)
• Final round interview with the hiring manager and team members

Key Assessment Areas:

• Technical skills in email development and data analysis
• Communication and collaboration skills
• Problem-solving abilities
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience and skills in email marketing, data analysis, and global stakeholder management
• Tailor your resume and cover letter to emphasize your fit for this role and company
• Prepare for the technical assessment by brushing up on your email development and data analysis skills

ATS Keywords: Email Marketing, Data Analysis, Global Stakeholder Management, Eloqua, HTML, Excel, Campaign Production, Quality Assurance, Process Improvement

ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the candidate pool. However, the typical process outlined above is a common approach for this role and industry.

🛠️ Tools & Technologies

• Eloqua (or similar Marketing Automation tool)
• HTML
• Excel
• Data analysis tools (e.g., SQL, Power BI, or Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's tech stack and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Objectivity
• Client Focus
• Excellence
• Inclusion & Diversity

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you comfortable working with global stakeholders and managing multiple projects simultaneously?
• Do you have a strong attention to detail and a commitment to delivering high-quality work?

ASSUMPTION: Gartner values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with these values and work style preferences are likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with global stakeholders and navigating different time zones
• Keeping up with the latest trends and best practices in digital marketing and data analysis
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges are common to roles involving global stakeholder management, project management, and continuous learning in a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from other digital marketing roles in its focus on email communications and data analysis, as well as its global scope and hybrid work arrangement.
• In the market research industry, this role is unique in its combination of operational tasks and analytical work, requiring a diverse skillset.
• Career progression in this role may lead to opportunities in global marketing, data analysis, or project management within Gartner or other organizations.

ASSUMPTION: This role offers a unique blend of skills and experiences, setting it apart from other digital marketing roles and providing opportunities for career growth and development.

📝 Sample Projects

• Developing and deploying an email campaign targeted at a specific client segment, with A/B testing to optimize open rates and click-through rates
• Analyzing email performance data to identify trends and make data-driven recommendations for campaign optimization
• Collaborating with stakeholders to gather campaign production requirements and ensure timely completion of material

ASSUMPTION: These sample projects illustrate the mix of operational tasks and analytical work involved in this role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing email communications in this role?
• How does this role collaborate with other teams within Gartner, such as the Global Sales team or the Content team?
• What opportunities are there for professional development and growth within this role and within Gartner?
• How does Gartner support work-life balance for employees working in a hybrid arrangement?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, collaborative environment, professional development opportunities, work-life balance, and performance metrics for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing, data analysis, and global stakeholder management
• Prepare for the technical assessment by brushing up on your email development and data analysis skills
• Research Gartner's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.