Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Gartner

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and enhancing Gartner’s public website for a high-quality user experience
• Resolving web-related issues and incidents across marketing teams
• Publishing and updating content, ensuring quality assurance
• Documenting processes and providing training to authors in a distributed workflow
• Collaborating with stakeholders to implement web content strategies

ASSUMPTION: This role requires a balance of technical skills, content management, and stakeholder communication. It involves both independent work and team collaboration to maintain and improve Gartner's digital presence.

📋 Key Responsibilities

✅ Maintain and enhance Gartner’s public website to ensure consistency, reliability, and high-quality user experience

✅ Resolve web-related issues and incidents across marketing teams, ensuring website governance standards are met

✅ Develop and maintain comprehensive website user guides covering all functionalities and features of gartner.com

✅ Manage tickets in the Web Ops queue, escalating and project managing tickets as necessary

✅ Act as a publisher, working closely with Content Managers to publish or update content and perform quality assurance

✅ Document requirements and acceptance criteria for website enhancements, considering UX, SEO, mobile optimization, accessibility, and privacy best practices

✅ Assist with ticket prioritization for IT developers during weekly scrum stand-ups

✅ Onboard new authors into a distributed authoring workflow and conduct regular training sessions on CMS, authoring, and publishing best practices

✅ Serve as a point of contact for stakeholders on publishing workflows and processes

✅ Proactively identify and resolve website-related issues like broken links, page errors, and site speed concerns

✅ Oversee quality assurance processes for AEM publishing, ensuring high standards of accuracy and consistency

✅ Develop and maintain QA checklists to streamline the review process and minimize errors in published content

✅ Document processes and procedures to ensure consistency and facilitate training for new team members

✅ Manage the distributed author workflow for over 350 authors, providing authoring support and training as needed

✅ Conduct regular trainings on authoring best practices to onboard new authors and provide ongoing support to enhance the skills of existing ones

✅ Track author performance and provide feedback to improve content quality and adherence to guidelines

ASSUMPTION: This role involves a mix of technical tasks, content management, and stakeholder communication. It requires strong organizational skills, attention to detail, and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Bachelor’s degree in web/interactive development, Digital Marketing, IT, or related field preferred

Experience: 2-4 years of experience working on a web or digital marketing team

Required Skills:

• Understanding of web best practices and site optimization
• Proficiency in HTML and CSS
• Experience authoring in a CMS, preferably Adobe Experience Manager
• Excellent communication skills for collaboration with teammates and stakeholders
• Ability to prioritize tasks and adhere to SLAs in a fast-paced environment
• Highly organized with strong attention to detail and effective time management skills
• Ability to collaborate with content team, marketers, and developers to implement web content strategies
• Troubleshoot and resolve technical issues related to the CMS and website functionality
• Ensure web content aligns with SEO best practices and accessibility standards

Preferred Skills:

• Knowledge of SEO best practices
• Experience with accessibility standards
• Familiarity with web analytics tools

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent. Proficiency in HTML and CSS is crucial for this role.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for a role of this level in Gurgaon)

Benefits:

• Group Medical Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Generous Paid Time Off Policy

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level in Gurgaon. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Gartner operates in the market research industry, providing insights and advice to help businesses make informed decisions. The market is competitive and dynamic, with a focus on continuous innovation and adaptation to emerging trends.

Company Size: Gartner is a large organization with over 21,000 associates globally. This size provides opportunities for growth and career advancement but may also mean more bureaucracy and slower decision-making.

Founded: 1979. Gartner has a long history and established reputation in the market research industry.

Company Description:

• Gartner guides the leaders of the world's leading enterprises and government agencies.
• Our mission is to equip business leaders with indispensable insights, advice, and tools to achieve their mission-critical priorities today and building the capabilities for tomorrow.
• Our unmatched combination of expert-led, practitioner-sourced, and data-driven research steers clients toward the right decisions on the issues that matter most.

Company Specialties:

• Market Research
• Business Strategy
• Technology Research
• Leadership Development

Company Website: www.gartner.com

ASSUMPTION: Gartner's size and established reputation provide a stable work environment, but the competitive nature of the industry may lead to high expectations and pressure to perform.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles or specialized positions within the digital marketing field.

Reporting Structure: The Digital Marketing Specialist reports to the Global Marketing team within the Global Sales Strategy & Operations (GSSO) organization. The GSSO team works closely with sales leaders to drive tactical and analytical insights to support a global sales force of over 5,000 associates.

Work Arrangement: This role is offered on a hybrid basis, with a mix of remote and on-site work. The specific arrangement may vary based on business needs and team preferences.

Growth Opportunities:

• Advancement to senior roles within the digital marketing field
• Specialization in specific areas of digital marketing, such as SEO, content strategy, or analytics
• Transition to other areas of marketing, such as brand management, product marketing, or event marketing
• Career progression into management or leadership roles within the marketing organization

ASSUMPTION: This role provides opportunities for growth and career advancement within the digital marketing field and the broader marketing organization.

🌍 Location & Work Environment

Office Type: Gartner's Gurgaon office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): Gartner's Gurgaon office is located in the Cyber Park area, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Gurgaon is a major IT hub and one of the largest cities in Haryāna, India
• The city offers a mix of urban and suburban living, with a range of housing options and amenities
• Gurgaon has a humid subtropical climate, with hot summers and mild winters

Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with a core working hours of 10:00 AM to 6:00 PM IST.

ASSUMPTION: The hybrid work arrangement provides flexibility for work-life balance, while the modern office space and convenient location facilitate a productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site or virtual interview with the Global Marketing team
• Final interview with the GSSO leadership team
• Background check and offer extension

Key Assessment Areas:

• Technical skills in web development, CMS, and digital marketing
• Problem-solving and troubleshooting abilities
• Communication and collaboration skills
• Attention to detail and quality assurance skills
• Understanding of Gartner's business and the market research industry

Application Tips:

• Highlight relevant experience and skills in web development, CMS, and digital marketing
• Demonstrate problem-solving and troubleshooting abilities through examples from previous roles
• Tailor your resume and cover letter to emphasize your fit for the role and Gartner's company culture
• Prepare for behavioral and situational interview questions that assess your communication, collaboration, and problem-solving skills

ATS Keywords: Digital Marketing, Web Development, CMS, Adobe Experience Manager, HTML, CSS, SEO, Quality Assurance, Training, Stakeholder Communication, Problem Solving, Time Management, Attention to Detail, Technical Documentation, Web Optimization

ASSUMPTION: The interview process will assess both technical skills and cultural fit, with a focus on problem-solving, communication, and collaboration abilities.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• HTML
• CSS
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., JIRA, Asana)

ASSUMPTION: Familiarity with these tools and technologies is required for this role. Proficiency in HTML and CSS is crucial for working with the website and CMS.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Objectivity
• Client focus
• Expertise
• Innovation
• Collaboration

Work Style:

• Gartner values a collaborative, team-oriented work culture
• The company encourages continuous learning and professional development
• Gartner operates in a fast-paced, dynamic environment, with a focus on driving results and exceeding client expectations

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with a diverse range of stakeholders, including clients, team members, and leadership?
• Do you have a strong attention to detail and a commitment to quality assurance?

ASSUMPTION: Gartner's company culture values collaboration, innovation, and a client-focused approach. Successful candidates will demonstrate strong communication, teamwork, and problem-solving skills.

⚠️ Potential Challenges

• The role may require working with a large volume of content and managing multiple projects simultaneously
• The hybrid work arrangement may present challenges in maintaining work-life balance
• The role may involve occasional on-call duties to address website issues and incidents
• The dynamic nature of the digital marketing field may require continuous learning and adaptation to new tools and technologies

ASSUMPTION: These challenges can be mitigated through strong time management, prioritization, and communication skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to a Web Content Manager or Digital Content Specialist, but with a stronger focus on website maintenance, quality assurance, and stakeholder communication
• In the market research industry, this role is comparable to similar positions at other research firms and consulting agencies
• Career progression in this role may lead to senior roles within digital marketing or related fields, such as SEO specialist, content strategist, or marketing manager

ASSUMPTION: This role is unique in its focus on website maintenance, quality assurance, and stakeholder communication within the market research industry. However, it shares similarities with related roles in digital marketing and content management.

📝 Sample Projects

• Developing and implementing a comprehensive website user guide for Gartner's public website
• Conducting a website audit to identify and address accessibility issues and SEO opportunities
• Managing a website redesign project, including collaboration with designers, developers, and stakeholders to ensure a successful launch
• Implementing a quality assurance process for AEM publishing, including the development of QA checklists and training materials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from technical tasks such as website maintenance and quality assurance to collaborative projects such as website redesign and stakeholder communication.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Marketing team and the GSSO organization?
• How does Gartner support the professional development and growth of its employees, particularly in the digital marketing field?
• What are the key priorities and challenges facing the GSSO team in the coming year, and how does this role contribute to addressing them?
• How does Gartner measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What are the most rewarding aspects of working in the GSSO team, and what are some of the unique challenges that the team faces?

ASSUMPTION: These questions will help you better understand the team dynamics, company priorities, and expectations for this role, allowing you to make an informed decision about your fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in web development, CMS, and digital marketing
• Prepare for behavioral and situational interview questions that assess your communication, collaboration, and problem-solving skills
• Research Gartner's company culture and business, and be prepared to discuss your fit and alignment with the organization's values and priorities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.