📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: IHG Hotels & Resorts
🔹 Location: Philippines
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Global responsibility for delivering revenue through IHG’s system by creating, curating, and managing high-quality content for digital channels
- Developing, deploying, and managing web programs for both brand-specific and multi-brand audiences across all channels
- Ensuring a seamless experience to increase B2B customer engagement and acquisition
- Acting as a brand guardian by ensuring that all IHG B2B and brands are reflected accurately and appropriately for digital audiences
ASSUMPTION: This role requires a strong understanding of digital marketing, content management, and brand consistency across various media and content types. The global nature of the role necessitates excellent communication and project management skills to work effectively with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Champion relevant global projects with significant content needs, including new product roll-outs, websites, global B2B marketing programs, and functional improvements designed to drive incremental room nights to IHG’s system.
✅ Work with user experience and analytics teams to launch new content and functionalities and measure results for continuous improvement.
✅ Support brand-specific and multi-brand channel/distribution marketing campaigns. Manage global site content. Ensure all plans are understood and effectively implemented through liaison with global and regional teams.
✅ Develop into a content Subject Matter Expert to provide consultation to other teams and represent the value that content provides to the business.
ASSUMPTION: The role involves managing multiple large-scale projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or other relevant fields, or an equivalent combination of education and work-related experience.
Experience: 3 to 5 years of practical experience in developing or planning content for digital channels within a consumer brand for a recognized multinational company. Experience with visual, textual, and multimedia content and content management systems is strongly preferred. Travel/hospitality industry and B2B experience is a plus.
Required Skills:
- Demonstrated expertise in interactive marketing and understanding of marketing across touch points, digital and traditional. Understanding of brand consistency across media and content types.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management, and staff. Must be able to prepare and deliver solid presentations to small groups.
- Must possess superior problem-solving skills, attention to detail, and demonstrated experience in managing multiple large-scale projects simultaneously. Experience with Salesforce, Email Platforms, Omnichannel Platforms, and/or HTML Coding is a plus.
Preferred Skills:
- Experience in the travel/hospitality industry and B2B marketing.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with diverse teams and stakeholders.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - PHP 900,000 per annum (Based on industry standards for a mid-senior level digital marketing role in the Philippines)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth within the company.
- Employee discounts on hotel stays and food & beverage outlets.
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level digital marketing role in the Philippines. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. IHG Hotels & Resorts is one of the world’s leading hotel companies, with a portfolio of 19 hotel brands and over 6,300 hotels in more than 100 countries.
Company Size: IHG is a large corporation with over 345,000 employees across its hotels and corporate offices globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 2003 (as a result of a merger between InterContinental Hotels Group and Six Continents Hotels). However, the origins of the company can be traced back to the early 20th century.
Company Description:
- IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good.
- The company offers a wide range of hotel brands, catering to various market segments and guest preferences.
- IHG is committed to sustainability and responsible business practices, aiming to make a positive impact on society and the environment.
Company Specialties:
- Hotel operations and management
- Brand development and marketing
- Global sales and distribution
- Food and beverage services
Company Website: http://www.ihgplc.com
ASSUMPTION: IHG Hotels & Resorts is a well-established company with a strong global presence and a reputation for quality and innovation in the hospitality industry.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in digital marketing and content management.
Reporting Structure: The Digital Marketing Specialist will report directly to the Global Digital Marketing Manager and work closely with various teams, including Sales, B2B Marketing, Product, Vendor/Agency Partners, and other key stakeholders.
Work Arrangement: On-site, with the possibility of occasional remote work based on business needs and team agreements.
Growth Opportunities:
- Progression to a senior or management role within the digital marketing team.
- Expansion into other areas of the business, such as brand management, sales, or operations.
- International assignments or relocation opportunities, given the global nature of the company.
ASSUMPTION: This role offers significant potential for career growth and development within the company, given its global presence and diverse range of brands and business units.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a mix of open-plan and private workspaces.
Office Location(s): The Philippines office is located in Manila.
Geographic Context:
- The Philippines is a Southeast Asian country with a tropical marine climate, offering a warm and humid environment year-round.
- Manila, the capital city, is a bustling metropolis with a mix of modern and historic architecture, offering a wide range of cultural, entertainment, and dining options.
- The cost of living in the Philippines is generally lower than in many other developed countries, with affordable housing, food, and transportation options.
Work Schedule: Full-time, typically Monday to Friday, with some flexibility based on business needs and team agreements.
ASSUMPTION: The work environment at IHG Hotels & Resorts is likely to be dynamic, collaborative, and focused on delivering exceptional guest experiences through innovative marketing and branding strategies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Assessment or case study presentation, depending on the role
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Content creation and management skills
- Brand guardianship and consistency
- Project management and organizational skills
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing and content management, with a focus on global projects and cross-functional collaboration.
- Tailor your resume and cover letter to emphasize your understanding of the hospitality industry and IHG's brand portfolio.
- Prepare examples of your work that demonstrate your ability to create engaging and effective content for digital channels.
ATS Keywords: Digital Marketing, Content Management, Brand Consistency, Interactive Marketing, Project Management, Verbal Communication, Written Communication, Presentation Skills, Problem-Solving, Attention to Detail, Salesforce, Email Platforms, Omnichannel Platforms, HTML Coding
ASSUMPTION: The application process for this role is likely to be competitive, given the global nature of the company and the attractive career opportunities it offers. Applicants should focus on demonstrating their relevant experience, skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as Adobe Experience Manager, Sitecore, or WordPress
- Marketing automation platforms like Marketo, HubSpot, or Pardot
- Social media management tools such as Hootsuite, Buffer, or Sprout Social
- Analytics tools like Google Analytics, Adobe Analytics, or Mixpanel
- Project management software such as Asana, Trello, or Jira
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's global standards and the preferences of the digital marketing team.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality: We put our guests and our people at the heart of everything we do.
- One Team: We're stronger together. We value diversity and inclusion and foster a culture of belonging.
- Responsible Business: We act responsibly and make a positive impact on society and the environment.
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and knowledge-sharing
- Dynamic and fast-paced, with a focus on delivering results and driving business growth
- Innovative and forward-thinking, with a commitment to continuous learning and improvement
Self-Assessment Questions:
- Do I have a passion for creating engaging and effective content for digital channels?
- Am I comfortable working in a global and collaborative team environment?
- Do I have a strong commitment to delivering exceptional guest experiences and driving business growth?
ASSUMPTION: IHG Hotels & Resorts is a global company with a strong focus on diversity, inclusion, and cultural sensitivity. Applicants should be prepared to demonstrate their ability to work effectively in a multicultural environment and contribute to the company's commitment to responsible business practices.
⚠️ Potential Challenges
- The global nature of the role may require frequent travel and working with teams across different time zones.
- The role involves managing multiple large-scale projects simultaneously, which can be challenging and require strong organizational skills and prioritization.
- The hospitality industry is subject to fluctuations in demand and market conditions, which may impact the workload and priorities of the role.
- The role requires a strong understanding of the travel and hospitality industry, as well as the ability to adapt to the unique needs and preferences of different guest segments.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- This role is similar to a Global Digital Marketing Manager or a Senior Digital Marketing Manager, with a focus on content creation, management, and brand guardianship.
- However, this role is more specialized in content management and may require less strategic decision-making and team leadership than a typical digital marketing management role.
- Career progression in this role may involve moving into a management or leadership position within the digital marketing team or expanding into other areas of the business, such as brand management, sales, or operations.
ASSUMPTION: Applicants should consider their long-term career goals and the opportunities for growth and development within the company when evaluating this role in comparison to other similar positions.
📝 Sample Projects
- Developing and executing a global content strategy for a new hotel brand launch
- Managing a team of content creators to produce high-quality, on-brand content for multiple digital channels
- Collaborating with cross-functional teams to create and implement a multi-channel marketing campaign for an existing hotel brand
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be associated with this role. The specific projects and priorities may vary depending on the company's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and project management processes for content creation and deployment in this role?
- How does this role collaborate with other teams, such as sales, B2B marketing, and product management, to ensure brand consistency and alignment across channels?
- What opportunities are there for professional development and growth within the digital marketing team and the company more broadly?
- How does the company support work-life balance and employee well-being, particularly for employees in global roles?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development. Applicants should tailor their questions to their specific interests and concerns about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IHG Career website
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, content management, and brand guardianship.
- Prepare examples of your work that demonstrate your ability to create engaging and effective content for digital channels.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
