Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Mann+Hummel GmbH

🔹 Location: Brno, Czech Republic

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with partial work-from-home option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing initiatives for various business units
• Managing online communication with clients and prospects to increase brand awareness
• Collaborating with cross-functional teams to understand product and communication needs
• Creating and executing demand generation campaigns across multiple channels
• Monitoring and evaluating campaign success

ASSUMPTION: This role requires a strong understanding of digital marketing channels and a proven track record in B2B marketing. The position involves global responsibilities, so candidates should be comfortable working with international teams and managing multiple projects.

📋 Key Responsibilities

✅ Collaborate with marketing, sales, product management, and The Studio team members to understand product and communication needs

✅ Create and roll out demand generation campaigns, including social and online media, direct email, and other multimedia

✅ Support the organization, promotion, and execution of online webinars and seminars

✅ Ensure brand integrity and apply effective marketing techniques in line with company brand standards

✅ Maintain Salesforce and manage reporting for Marketing and Sales Management

✅ Manage and update the digital asset management (DAM) system and divisional websites using a content management system (CMS)

✅ Manage and improve website SEO

✅ Write copy and oversee graphic creation for social media posts, promotional emails, and other digital marketing materials

✅ Coordinate the development of written, video, and visual content for online marketing channels

✅ Prepare digital presentations and participate in marketing brainstorming sessions

ASSUMPTION: This role requires strong organizational skills and the ability to multitask, as the Digital Marketing Specialist will be managing multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or a related field

Experience: 2-3 years of experience in a marketing or communications role, preferably within a B2B company

Required Skills:

• Knowledge of CMS and DAM systems (Adobe Experience Manager preferred)
• Familiarity with CRM systems (especially Salesforce/SFDC)
• Proficiency in Microsoft Office and general computer skills
• Adobe Creative Suite skills are a bonus

Preferred Skills:

• Fluency in German

ASSUMPTION: Candidates with experience in a B2B marketing environment and a strong understanding of digital marketing channels will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is approximately 25,000 - 35,000 CZK net per month, based on experience. This estimate is derived from industry standards for a Digital Marketing Specialist role in the Czech Republic.

Benefits:

• 6 weeks of vacation
• Yearly bonus
• 13,200 CZK net per year for Cafeteria
• Meal vouchers
• Pension Insurance contribution 2.6%
• Other interesting benefits (up to 4,750 CZK per year as contribution for public transportation in Brno, etc.)
• Pleasant working environment: coffee and a wide range of tea, relax room
• Healthy company culture
• Opportunity for career growth and possibility to learn from experienced colleagues
• Internal and external trainings, LinkedIn Learning

Working Hours: Full-time, with a flexible work-from-home option

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may be influenced by the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services, specifically filtration technology

Company Size: 10,001+ employees, with a global presence and a family-owned structure

Founded: 1941, with headquarters in Ludwigsburg, Germany

Company Description:

• MANN+HUMMEL is a global leader in filtration technology, developing intelligent filtration and separation solutions
• The company plays a key role in protecting the environment and promoting sustainable use of limited resources
• MANN+HUMMEL offers a healthy company culture, employing smart people who are responsible, trustworthy, and make use of the company's support to do their job well

Company Specialties:

• Indoor Air Quality
• Industrial Filters
• Filtration
• Intelligent Air Solutions
• Air Cleaners and Intake Systems
• Liquid Filter Systems
• Solutions for Alternative Drives
• Digital Transformation / IOT
• Water Treatment
• Waste Water Treatment
• Membrane Filtration

Company Website: www.mann-hummel.com

ASSUMPTION: MANN+HUMMEL's focus on environmental sustainability and filtration technology makes it an attractive employer for candidates interested in making a positive impact on the planet.

📊 Role Analysis

Career Level: Mid-level, with opportunities for career growth and learning from experienced colleagues

Reporting Structure: The Digital Marketing Specialist will report to the Marketing Manager and collaborate with various teams, including marketing, sales, product management, and The Studio

Work Arrangement: Hybrid, with the opportunity to work partially from home

Growth Opportunities:

• Learning from experienced colleagues and gaining exposure to various business units
• Potential career progression within the marketing department or related fields
• Access to internal and external trainings, including LinkedIn Learning

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a global marketing environment and contribute to the company's mission of protecting the environment through filtration technology.

🌍 Location & Work Environment

Office Type: The company offers a pleasant working environment with coffee, tea, and a relax room

Office Location(s): Brno, Czech Republic

Geographic Context:

• Brno is the second-largest city in the Czech Republic, located in the southeast of the country
• The city is known for its rich history, beautiful architecture, and vibrant cultural scene
• Brno offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational activities

Work Schedule: Full-time, with flexible work-from-home options

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to manage their time effectively when working remotely.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Communication and presentation skills
• Analytical skills and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research MANN+HUMMEL's products, services, and company culture to demonstrate your interest and enthusiasm for the role

ATS Keywords: Digital Marketing, Social Media, Email Marketing, CMS, DAM, Salesforce, SEO, Adobe Creative Suite, Communication Skills, Analytical Skills, Organizational Skills, Multitasking, Team Player, Presentation Skills

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's current recruitment practices.

🛠️ Tools & Technologies

• Adobe Experience Manager
• Salesforce
• Microsoft Office
• Adobe Creative Suite (bonus)

ASSUMPTION: Candidates should be comfortable using the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Trustworthiness
• Supporting colleagues in their work

Work Style:

• Collaborative and team-oriented
• Goal-oriented and self-motivated
• Adaptable and open to learning

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing channels and a proven track record in B2B marketing?
• Are you comfortable working with international teams and managing multiple projects?
• Do you possess excellent communication, presentation, and analytical skills, as well as strong organizational and multitasking abilities?

ASSUMPTION: Candidates who align with MANN+HUMMEL's company values and work style will be most successful in this role and contribute to the company's healthy and supportive culture.

⚠️ Potential Challenges

• The role may require managing multiple projects and deadlines simultaneously, which can be challenging for candidates who struggle with organization and time management
• The global nature of the role may present communication and cultural barriers that candidates must navigate effectively
• The company's focus on environmental sustainability may require candidates to adapt their marketing strategies to align with the company's mission and values
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or on-site work environment

ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and assess their ability to overcome them before applying.

📈 Similar Roles Comparison

• This role differs from related positions in its global scope and focus on filtration technology, requiring candidates to have a strong understanding of the company's products and services
• Industry-specific context: The environmental services industry presents unique marketing challenges and opportunities, as companies must balance commercial success with environmental responsibility
• Career path comparison: This role offers opportunities for career growth and learning from experienced colleagues, with potential progression within the marketing department or related fields

ASSUMPTION: Candidates should research similar roles within the environmental services industry and compare the responsibilities, qualifications, and growth opportunities to make an informed decision about their career path.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Creating and managing a targeted email marketing campaign to generate leads for a specific business unit
• Collaborating with The Studio team to produce a webinar series on filtration technology and its applications

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Digital Marketing Specialist role at MANN+HUMMEL. Candidates should be prepared to discuss their relevant experience and skills in relation to these examples during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role?
• How does the Digital Marketing Specialist collaborate with other teams, such as marketing, sales, and product management?
• What opportunities are there for professional development and growth within the marketing department or related fields?
• How does MANN+HUMMEL support work-life balance for its employees, particularly those working in a hybrid arrangement?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development. Candidates should tailor their questions to the specific needs and interests of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to in the past
• Research MANN+HUMMEL's products, services, and company culture to demonstrate your interest and enthusiasm for the role
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.