Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Urrly

🔹 Location: Manila, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Philippines Only)

🚀 Job Overview

Key aspects of this role include:

• Running lead generation campaigns across paid ads and SEO
• Monitoring site traffic and campaign performance
• Handling SEO tasks such as audits, keyword research, and page optimization
• Providing clear reports and next steps based on data
• Working with U.S.-based clients

ASSUMPTION: This role requires a strong focus on data-driven decision making and a solid understanding of U.S. market trends.

📋 Key Responsibilities

✅ Launch and manage Google Ads campaigns focused on generating leads

✅ Set up tracking through GA4, Tag Manager, and Search Console

✅ Monitor site traffic and campaign performance

✅ Handle SEO tasks: audits, keyword research, page optimization

✅ Provide clear reports and next steps based on data

ASSUMPTION: This role requires a proactive approach to monitoring campaign performance and a keen eye for detail in reporting.

🎯 Required Qualifications

Experience: 2-5 years in digital marketing, with a focus on lead generation campaigns

Required Skills:

• Strong Google Ads experience, specifically for lead gen
• Solid background in Tag Manager, GA4, and Search Console
• Hands-on SEO skills
• Experience working with U.S.-based clients
• Fluency in English

Preferred Skills:

• Familiarity with AI tools used in digital marketing

ASSUMPTION: While not explicitly stated, proficiency in English is crucial for working with U.S.-based clients.

💰 Compensation & Benefits

Salary Range: $1000 - $1200 per month (Philippine Pesos equivalent)

ASSUMPTION: The salary range provided is in U.S. Dollars, but the role is remote and based in the Philippines. The salary range in Philippine Pesos is approximately PHP 50,000 - 60,000 per month.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing

Company Size: Not specified (likely small to mid-sized based on the remote nature of the role)

Founded: Not specified

Company Description:

• Urrly is a digital marketing agency focusing on lead generation campaigns
• They work primarily with U.S.-based clients
• They value clean scope, good pay, and clear expectations

Company Specialties:

• Lead Generation Campaigns
• Paid Ads Management (Google Ads)
• SEO Services

Company Website: urrly.breezy.hr

ASSUMPTION: Urrly is a digital marketing agency with a focus on lead generation campaigns. They work primarily with U.S.-based clients.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: Not specified

Work Arrangement: Remote (Philippines Only)

Growth Opportunities:

• Potential to take on more responsibilities as the company grows
• Possibility to work with a diverse range of U.S.-based clients

ASSUMPTION: As a mid-level role in a growing agency, there are opportunities for career progression as the company expands.

🌍 Location & Work Environment

Office Type: Remote (Work from anywhere in the Philippines)

Office Location(s): Not applicable (Remote)

Geographic Context:

• The role requires working with U.S.-based clients, so understanding U.S. market trends is crucial
• The role is remote, allowing for flexibility in work hours

Work Schedule: Full-Time (40 hours per week)

ASSUMPTION: The remote nature of the role allows for a flexible work schedule, but the role requires a strong focus on U.S. market trends.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., SEO audit, Google Ads campaign setup)
• Final interview

Key Assessment Areas:

• Google Ads expertise
• SEO skills
• Data analysis and reporting
• Communication skills (English)

Application Tips:

• Highlight your experience with Google Ads and SEO
• Include examples of successful lead generation campaigns you've managed
• Showcase your understanding of U.S. market trends

ATS Keywords: Google Ads, Lead Generation, SEO, GA4, Tag Manager, U.S. Clients, Data Analysis

ASSUMPTION: The application process will likely involve a technical assessment to evaluate the candidate's skills in Google Ads and SEO.

🛠️ Tools & Technologies

• Google Ads
• GA4
• Tag Manager
• Search Console
• AI tools (bonus)

ASSUMPTION: Familiarity with AI tools used in digital marketing is a bonus but not a requirement for this role.

👔 Cultural Fit Considerations

Company Values:

• Not specified

Work Style:

• Remote work
• Data-driven decision making
• Clear communication with U.S.-based clients

Self-Assessment Questions:

• Do you have a strong understanding of U.S. market trends?
• Are you comfortable working remotely and managing your own time?
• Do you have a proactive approach to monitoring campaign performance?

ASSUMPTION: As a remote role working with U.S.-based clients, strong communication skills and a proactive approach to campaign management are crucial.

⚠️ Potential Challenges

• Managing time zones when working with U.S.-based clients
• Keeping up with the latest trends and best practices in digital marketing
• Ensuring accurate and timely reporting

ASSUMPTION: These challenges are common in remote roles working with international clients and can be mitigated with strong communication and time management skills.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or SEO Specialist role, but with a focus on lead generation campaigns
• Unlike some digital marketing roles, this position requires a strong understanding of U.S. market trends
• Career progression could lead to roles such as Senior Digital Marketing Manager or Head of Marketing

ASSUMPTION: While this role is similar to other digital marketing positions, the focus on lead generation campaigns and U.S. market trends sets it apart.

📝 Sample Projects

• Setting up and managing a Google Ads campaign for a U.S.-based client
• Conducting an SEO audit and implementing recommendations for a client's website
• Analyzing campaign performance data and providing actionable insights

ASSUMPTION: These sample projects are representative of the day-to-day tasks and responsibilities of the Digital Marketing Specialist role.

❓ Key Questions to Ask During Interview

• What are the most common challenges faced by the team when working with U.S.-based clients?
• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital marketing campaigns?
• What is the team structure like, and who will I be working closely with?

ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Google Ads and SEO experience
• Prepare examples of successful lead generation campaigns you've managed
• Follow up with a thank-you note after your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.