📌 Core Information
🔹 Job Title: Digital Marketing Specialist Associate
🔹 Company: Geisinger
🔹 Location: Work from home (Pennsylvania)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Remote (Work from home)
🚀 Job Overview
Key aspects of this role include:
- Supporting digital communications across external channels
- Developing campaign workflows in CRM and marketing platforms
- Implementing marketing strategies across multiple channels
- Contributing to an excellent consumer experience through proper testing and implementation of marketing assets
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on digital marketing channels.
📋 Key Responsibilities
✅ Develop and execute targeted email campaigns, own list growth strategies, maintenance, segmentation, and analysis
✅ Design and implement marketing strategies across multiple channels, including email, SEO, and brand websites
✅ Create and execute targeted emails, own list growth strategies, maintenance, segmentation, and analysis
✅ Contribute to an excellent consumer experience by ensuring proper testing and implementation of marketing assets, web content, links, and navigation paths
✅ Partner with system data analysts to create accurate marketing personas for targeted campaigns and build web analytics reports and actionable optimization recommendations
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: High School Diploma or Equivalent (GED)
Experience: Minimum of 4 years of relevant experience
Required Skills:
- Critical Thinking
- Organizing
- Working Independently
Preferred Skills:
- Experience with CRM and marketing platforms
- Proven track record in digital marketing
ASSUMPTION: Candidates with a bachelor's degree in Marketing, Business, or a related field may be preferred but not required.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles in Pennsylvania)
Benefits:
- Healthcare
- Vision
- Dental
- Benefits for Domestic Partners
Working Hours: Full-time (40 hours per week), Days shift (Eastern Time Zone)
ASSUMPTION: Geisinger offers competitive benefits and a supportive work environment for its employees.
📌 Applicant Insights
🔍 Company Context
Industry: Geisinger is a leading provider of value-based care, serving over 1.2 million people in Pennsylvania. They generate $10 billion in annual revenues and employ over 26,000 people.
Company Size: Geisinger is a large employer with over 10,000 employees, offering a wide range of career opportunities and resources.
Founded: Geisinger was founded in 1915 by philanthropist Abigail Geisinger.
Company Description:
- Geisinger is a nonprofit organization focused on providing high-quality, affordable healthcare to its communities
- They offer a wide range of healthcare services, including hospitals, clinics, and health plans
- Geisinger is committed to expanding and accelerating value-based care across the country
Company Specialties:
- Hospitals and Health Care
- Value-Based Care
- Healthcare Services
Company Website: https://www.geisinger.org/
ASSUMPTION: Geisinger's focus on value-based care and community health makes it an attractive employer for mission-driven professionals.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and may have supervisory responsibilities for junior marketing associates.
Work Arrangement: This role is remote, with the expectation of working standard business hours in the Eastern Time Zone.
Growth Opportunities:
- Potential advancement to a Marketing Manager or Senior Marketing Specialist role
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Access to professional development and training resources through Geisinger's Learning & Development department
ASSUMPTION: Geisinger offers opportunities for career growth and development, with a focus on promoting from within.
🌍 Location & Work Environment
Office Type: Remote (Work from home)
Office Location(s): Work from home (Pennsylvania)
Geographic Context:
- Pennsylvania has a cost of living that is slightly below the national average
- The state offers a variety of urban and rural living options, with access to cultural attractions and outdoor recreation
- Pennsylvania has a diverse economy, with strengths in healthcare, education, and manufacturing
Work Schedule: Full-time (40 hours per week), Days shift (Eastern Time Zone)
ASSUMPTION: Working remotely for Geisinger offers a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the department director
Key Assessment Areas:
- Digital marketing expertise and experience
- Project management skills
- Attention to detail and quality assurance
- Communication and collaboration skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of Geisinger's mission and values in your application materials
- Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns
ATS Keywords: Digital Marketing, Campaign Management, Email Marketing, SEO, Marketing Strategy, CRM, Marketing Platforms, Targeted Emails, Marketing Personas, Web Analytics
ASSUMPTION: Geisinger's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to contribute to the organization's mission.
🛠️ Tools & Technologies
- CRM and marketing platforms (e.g., Salesforce, Marketo, HubSpot)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Analytics, SEMrush)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be willing to learn new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Kindness: We strive to treat everyone as we would hope to be treated ourselves.
- Excellence: We treasure colleagues who humbly strive for excellence.
- Learning: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
- Innovation: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
- Safety: We provide a safe environment for our patients and members and the Geisinger family.
Work Style:
- Collaborative: Geisinger values teamwork and cross-functional collaboration.
- Adaptable: The organization is committed to continuous improvement and embraces change.
- Patient-centered: Geisinger prioritizes the needs and preferences of its patients and members.
Self-Assessment Questions:
- Do you align with Geisinger's values, particularly kindness and excellence?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you thrive in a collaborative, patient-centered work environment?
ASSUMPTION: Geisinger seeks candidates who are a strong cultural fit, with a passion for their mission and a commitment to their values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining productivity without direct supervision
- Adapting to changes in priorities and workflows as needed
- Balancing the strategic and tactical aspects of digital marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to Geisinger's mission and values.
📈 Similar Roles Comparison
- Digital Marketing Specialist roles at other organizations may have more or less focus on email marketing, depending on the company's size and industry
- Geisinger's focus on value-based care sets it apart from other healthcare providers and offers unique opportunities for growth and development
- This role may be a good fit for candidates interested in a career path towards marketing management or digital marketing strategy
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations when comparing similar positions.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new healthcare service
- Analyzing web analytics data to identify trends and optimize website performance
- Creating and implementing a marketing strategy for a new product launch, including email marketing, SEO, and social media components
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- How does this role contribute to Geisinger's mission and values?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Geisinger support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does Geisinger ensure a positive work-life balance for its remote employees?
ASSUMPTION: These questions demonstrate a candidate's interest in Geisinger's mission, values, and culture, as well as their commitment to their own professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
