📌 Core Information
🔹 Job Title: Digital Marketing Specialist/Associate
🔹 Company: People10
🔹 Location: Bangalore, India (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Work Arrangement: Hybrid (2-3 days/week on-site)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing inbound campaigns targeting CXOs, IT leaders, and engineering stakeholders
- Building bottom-of-funnel content that aligns with decision-makers, including blogs, case studies, and landing pages
- Setting up and managing lead capture flows across key digital touchpoints
- Collaborating with sales to support sales enablement assets and webinars for targeted promotion
- Optimizing campaigns for conversion rate, bounce rate, and funnel drop-offs using tools like Google Analytics and Google Search Console
ASSUMPTION: This role requires a versatile digital marketer with hands-on experience in B2B marketing, specifically for IT service companies. The ideal candidate will understand how SEO, email, content, and campaigns come together to fuel revenue and brand growth.
📋 Key Responsibilities
Inbound Marketing & Lead Generation:
- Plan and execute inbound campaigns targeting CXOs, IT leaders, and engineering stakeholders
- Build bottom-of-funnel content that aligns with decision-makers, including blogs, case studies, and landing pages
- Set up and manage lead capture flows (gated content, CTAs, forms) across key digital touchpoints
- Coordinate email marketing, social media, and content distribution to amplify visibility and lead capture
Campaign & Channel Ownership:
- Execute integrated campaigns across multiple channels, focusing on driving qualified traffic and MQLs
- Collaborate with sales to support sales enablement assets (collateral, brochures, case studies)
- Support webinars for targeted promotion and generate high-quality MQLs
Analytics & Optimization:
- Use tools like Google Analytics, Google Search Console, and Zoho CRM to track campaign success
- Regularly monitor and optimize campaigns for conversion rate, bounce rate, and funnel drop-offs
- Prepare monthly reports with actionable insights to improve performance
ASSUMPTION: The ideal candidate will have experience with inbound marketing, SEO, conversion funnels, and content strategy. They should also be comfortable using analytics tools to track and optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-4 years of digital marketing experience in a B2B IT services or SaaS environment
Required Skills:
- Proven track record in inbound marketing, SEO, and content strategy
- Strong writing skills for long- and short-form content
- Experience with landing pages, emails, and social copy
- Ability to coordinate with external agencies, freelancers, and marketing vendors
- Familiarity with GA4, Google Search Console, SEO tools (Ahrefs/SEMrush), LinkedIn Campaign Manager, email automation (Mailchimp, Zoho Marketing, or equivalent)
Preferred Skills:
- Experience working closely with sales or account teams to align GTM messaging
- Familiarity with ICPs like CTOs, CIOs, or enterprise tech buyers
ASSUMPTION: The ideal candidate will have a strong understanding of the B2B tech industry and be comfortable working with cross-functional teams to drive marketing efforts.
💰 Compensation & Benefits
Salary Range: INR 800,000 - 1,200,000 per annum (depending on experience and skills)
Benefits:
- Health insurance and retirement benefits
- Performance-based bonuses
- Employee stock options
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: 40 hours/week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual offer may vary based on the candidate's skills, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: Medium (501-1,000 employees)
Founded: 2011
Company Description:
- People10 is a fast-growing digital transformation and product engineering leader based in the US and India
- The company helps enterprises and startups craft custom solutions in enterprise web and mobile, IOT, blockchain, data management, and more
- People10's expertise in new-age technology, engineering practices, code quality, and continuous delivery makes the software building process an amazing journey
Company Specialties:
- Web application development
- Continuous delivery
- Mobile app development
- TDD, BDD, CI, lean delivery, and product engineering
- React, Ionic, MVP, product development, hybrid mobile, IOT, IOS, Android, AngularJS, NodeJS, MEAN stack, DevOps, ML, AI, data analytics, data engineering, Python, blockchain, and more
Company Website: www.people10.com
ASSUMPTION: People10's diverse expertise and commitment to innovation make it an attractive place for digital marketing professionals looking to grow their careers in a dynamic environment.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization
Work Arrangement: Hybrid (2-3 days/week on-site) with flexible remote work options
Growth Opportunities:
- Potential career progression to senior marketing roles or management positions
- Opportunities to lead projects and mentor junior team members
- Chances to work on cutting-edge technologies and innovative marketing strategies
ASSUMPTION: The ideal candidate will be eager to take on new challenges, learn from experienced team members, and contribute to People10's continued growth and success.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days/week on-site)
Office Location(s): Bangalore, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and the largest tech hub in India
- The city offers a vibrant culture, diverse food scene, and numerous entertainment options
- Bangalore's tech industry is home to many multinational corporations and startups
Work Schedule: Flexible hours with remote work options
ASSUMPTION: Bangalore's thriving tech industry and diverse cultural scene make it an attractive location for digital marketing professionals looking to advance their careers in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth technical interview focusing on marketing skills and campaign strategy
- Final round interview with the hiring manager or a senior team member
Key Assessment Areas:
- Inbound marketing strategy and execution
- SEO and content strategy expertise
- Campaign optimization and analytics skills
- Collaboration and communication abilities
Application Tips:
- Highlight relevant marketing campaigns and their outcomes in your resume
- Prepare examples of content you've created for B2B tech audiences
- Be ready to discuss your approach to optimizing campaigns and driving results
ATS Keywords: Inbound marketing, SEO, content strategy, campaign optimization, digital marketing, B2B tech, lead generation, Google Analytics, Google Search Console, Zoho CRM, marketing automation, email marketing, social media, webinars, case studies, landing pages, A/B testing, conversion rate optimization
ASSUMPTION: The ideal candidate will have a strong understanding of the B2B tech industry, proven marketing skills, and a data-driven approach to campaign optimization.
🛠️ Tools & Technologies
- GA4, Google Search Console, Ahrefs, SEMrush, LinkedIn Campaign Manager, Mailchimp, Zoho Marketing, Zoho CRM, and other relevant marketing tools
ASSUMPTION: Familiarity with these tools is essential for success in this role. The ideal candidate will have experience using these platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Agile and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do you approach optimizing campaigns based on data and analytics?
- Can you provide an example of a successful B2B tech marketing campaign you've led or contributed to?
- How do you ensure your content resonates with tech leaders and decision-makers?
ASSUMPTION: The ideal candidate will be a strong cultural fit, with a growth mindset, collaborative work style, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require occasional travel for client meetings or industry events
- The fast-paced nature of the tech industry may necessitate quick decision-making and adaptability
- The role may involve working with multiple stakeholders, requiring strong communication and collaboration skills
- The hybrid work arrangement may require balancing remote work with on-site collaboration
ASSUMPTION: The ideal candidate will be comfortable with these potential challenges and eager to take on new responsibilities as needed.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B tech marketing and inbound lead generation for an IT services company
- Compared to other marketing roles, this position requires a strong understanding of the tech industry and its decision-makers
- Career paths for this role may include progression to senior marketing roles or management positions within the organization
ASSUMPTION: The ideal candidate will have a clear understanding of the unique aspects of this role and be excited about the opportunity to make a significant impact in the B2B tech marketing space.
📝 Sample Projects
- Developing and executing an inbound campaign targeting CIOs and IT directors in the financial services industry
- Creating a series of blog posts and case studies tailored to IT decision-makers in the manufacturing sector
- Optimizing a multi-channel campaign to improve conversion rates and drive more qualified leads for an enterprise software company
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their past work.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company support work-life balance for its employees?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to better understand the role and the company's marketing goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Highlight relevant marketing campaigns and their outcomes in your resume
- Prepare examples of content you've created for B2B tech audiences
- Be ready to discuss your approach to optimizing campaigns and driving results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
