Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Northwell Health

🔹 Location: Great Neck, New York

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital communication strategies for HIV prevention and LGBTQ+ community care
• Managing brand voice and ensuring consistency across all digital platforms
• Optimizing digital analytics and tracking KPIs for continuous improvement
• Collaborating with internal clients and communications team members to maintain project schedules

ASSUMPTION: This role requires a strong understanding of digital marketing, social media management, and data analysis. Previous experience in HIV prevention and LGBTQ+ community care is preferred but not required.

📋 Key Responsibilities

✅ Lead strategic planning, management, and tactical execution of brand and voice across relevant social media platforms

✅ Deploy digital analytics and optimization strategy across all channels to identify improvement opportunities

✅ Update and maintain websites and social channels, ensuring brand consistency and content relevance

✅ Work closely with internal clients and communications team members to understand deliverables and maintain project schedules

✅ Maintain brand consistency throughout all communications

✅ Operate under general guidance and make independent decisions on course of action

✅ Perform related duties as required

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's Degree required, or equivalent combination of education and related experience.

Experience: 1-3 years of relevant experience, required.

Required Skills:

• Proven experience in digital marketing, social media management, and data analysis
• Strong understanding of HIV prevention and LGBTQ+ community care (preferred)
• Excellent communication and project management skills
• Ability to work independently and collaboratively
• Proficiency in using digital analytics tools

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish (or other languages)

ASSUMPTION: Candidates with relevant experience in marketing, social media management, and data analysis are encouraged to apply, even if they do not meet the exact education requirements.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on experience and internal equity)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer match
• Generous paid time off and holidays
• Tuition reimbursement and professional development opportunities
• Employee discounts and wellness programs

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary based on internal equity and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Northwell Health is a leading healthcare provider in New York, offering a wide range of medical services and specialties.

Company Size: Northwell Health is one of the largest employers in New York, with over 68,000 employees across its hospitals, outpatient facilities, and affiliate physicians.

Founded: Northwell Health was founded in 1997 through the merger of several healthcare organizations.

Company Description:

• Northwell Health is committed to improving the health of the communities it serves through its mission, vision, and values.
• The organization offers a wide range of medical services, including primary care, specialty care, and hospital services.
• Northwell Health is also dedicated to medical research, education, and community health initiatives.

Company Specialties:

• Hospital and health care services
• Medical research
• Education and training
• Community health initiatives

Company Website: www.northwell.edu

ASSUMPTION: Northwell Health's large size and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suited for early to mid-career marketing professionals looking to gain experience in digital marketing and social media management.

Reporting Structure: The Digital Marketing Specialist will report directly to the Director of Marketing Communications.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

• Advancement to senior marketing roles within Northwell Health or its affiliate organizations
• Expansion of responsibilities based on performance and organizational needs
• Professional development opportunities, such as training and certifications

ASSUMPTION: This role offers opportunities for career growth and development within Northwell Health and its affiliate organizations.

🌍 Location & Work Environment

Office Type: Northwell Health's headquarters is located in Lake Success, New York, with additional offices and facilities throughout the New York metropolitan area.

Office Location(s): 2000 Marcus Ave, Lake Success, NY 11042

Geographic Context:

• Great Neck is a suburban community located on the North Shore of Long Island, New York.
• The area offers a mix of urban and suburban living, with easy access to New York City and other Long Island attractions.
• Great Neck is known for its high-quality schools, diverse neighborhoods, and vibrant cultural scene.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs.

ASSUMPTION: The Great Neck location offers a suburban work environment with easy access to urban amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing communications team
• Final interview with the director of marketing communications

Key Assessment Areas:

• Digital marketing and social media management skills
• Data analysis and reporting abilities
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in digital marketing, social media management, and data analysis
• Tailor your resume and cover letter to emphasize your understanding of HIV prevention and LGBTQ+ community care (if applicable)
• Prepare examples of your work, such as social media campaigns or data reports, to showcase your skills
• Research Northwell Health and its mission, vision, and values to demonstrate your fit for the organization

ATS Keywords: Digital Marketing, Social Media, HIV Prevention, LGBTQ+ Community Care, Data Analysis, Project Management, Brand Consistency, Content Management

ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring manager and the organization.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Digital analytics tools (e.g., Google Analytics, Adobe Analytics)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the organization's needs and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Integrity and accountability
• Collaboration and teamwork
• Excellence and innovation
• Respect and dignity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Detail-oriented and organized
• Committed to Northwell Health's mission, vision, and values

Self-Assessment Questions:

• How do you demonstrate Northwell Health's commitment to patient-centered care in your work?
• Can you provide an example of a time when you used data to drive decision-making in a marketing campaign?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates who align with Northwell Health's values and work style are more likely to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in priorities and organizational needs
• Working with diverse stakeholders, including internal clients and communications team members
• Maintaining brand consistency across multiple digital platforms

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to Northwell Health's mission and values.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a specific focus on HIV prevention and LGBTQ+ community care
• Northwell Health's large size and diverse range of services offer unique opportunities for career growth and development
• This role may offer more opportunities for collaboration and cross-functional work compared to smaller organizations

ASSUMPTION: Candidates should consider their interest in HIV prevention and LGBTQ+ community care, as well as their preference for working in a large healthcare organization, when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about HIV prevention
• Analyzing website traffic and user behavior to optimize content and improve user experience
• Managing a project to update and maintain Northwell Health's website, ensuring brand consistency and content relevance

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on organizational needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role support Northwell Health's mission to improve the health of the communities it serves?
• Can you describe the team structure and dynamics within the marketing communications department?
• How does Northwell Health support the professional development and growth of its employees?
• What are the most pressing challenges facing the organization, and how can this role contribute to addressing them?
• How does Northwell Health foster a culture of inclusivity and diversity in its hiring and workplace practices?

ASSUMPTION: These questions are intended to help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing, social media management, and data analysis
• Prepare examples of your work, such as social media campaigns or data reports, to showcase your skills
• Research Northwell Health and its mission, vision, and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.