📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Omicron Media, Inc.
🔹 Location: Orlando, FL Office
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving online marketing strategies and sales funnels to grow subscriptions
- Leading projects from start to finish, including analysis, execution, and communication
- Collaborating across departments to implement customer and employee feedback
- Creating effective online marketing campaigns and content
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team environment.
📋 Key Responsibilities
✅ Drive strategy, planning, and execution of online marketing initiatives and sales funnels
✅ Lead projects from start to finish, including identifying areas of opportunity, structuring analyses, gathering data, generating insights, and communicating findings
✅ Analyze marketing and sales KPIs, as well as internal and external data reporting tools, to identify trends and growth opportunities
✅ Create effective online marketing campaigns that improve retention, customer lifetime value, and adoption rate
✅ Write content and copy for all online marketing initiatives, maintaining brand consistency
✅ Compile data and run analyses for marketing campaigns and promotions
✅ Deliver content and instructions to the design team to meet project specifications and timelines
✅ Coordinate day-to-day activities that lead to the completion of projects and tasks
✅ Collaborate across departments, implement customer and employee feedback, innovate on strategies, and help develop best practices
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: BA/BS degree in Marketing, Communications, Digital Media, or relevant field, or equivalent practical experience
Experience: 4 years of experience working in a strategic marketing or agency team, with 2-5 years in a highly analytical environment
Required Skills:
- Very strong organizational and problem-solving skills
- Quality-oriented with strong attention to detail
- Excellent written, verbal, and interpersonal communication skills
Preferred Skills:
- Experience in strategic planning, copywriting, and art direction
- Ability to analyze customer data and develop actionable insights
- Writing experience with email marketing and direct marketing copy
- Ability to rapidly learn, internalize, and leverage product/campaign information
- Comfortable dealing with senior management
ASSUMPTION: Candidates with a strong background in marketing and analytics, as well as excellent communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the Orlando area)
Benefits:
Working Hours: 40 hours per week, with a hybrid work schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting. Omicron Media, Inc. specializes in building products that make the internet better for all, with a focus on web development and software development.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and innovation.
Founded: The company's roots go way back to the early Internet days when they developed the software that powers the USENET, the world’s first social network.
Company Description:
- Omicron is a seasoned team of technologists, business strategists, finance wizards, marketers, engineers, and network architects who build, scale, and manage large multi-protocol online companies.
- Their mission is to build products that make the internet better for all, with a long history of creating high-performing products for consumer and enterprise in various arenas.
- Their headquarters are located just outside of sunny Orlando, Florida, with additional offices in Phoenix and Amsterdam.
Company Specialties:
- Web Development and Software Development
Company Website: omicronmedia.com
ASSUMPTION: Omicron Media, Inc. is an innovative and dynamic company with a strong focus on technology and growth.
📊 Role Analysis
Career Level: Mid-level. This role requires a strong foundation in marketing and analytics, with opportunities for growth and advancement within the company.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including the design team and senior management.
Work Arrangement: Hybrid. This role requires a balance between on-site work and remote work, with a focus on collaboration and communication.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Marketing Specialist
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on diverse projects and gain experience in various aspects of the business
ASSUMPTION: This role offers a unique opportunity for growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid. The Orlando, FL Office is a modern and collaborative workspace that fosters innovation and creativity.
Office Location(s): 807 W. Morse Blvd., Suite 101, Winter Park, Florida 32789, US
Geographic Context:
- The Orlando area offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options.
- The cost of living in Orlando is generally lower than in other major metropolitan areas, with affordable housing and a high quality of life.
- The Orlando area has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: 40 hours per week, with a hybrid work schedule that allows for flexibility and a healthy work-life balance.
ASSUMPTION: The Orlando area offers a unique blend of culture, affordability, and climate, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Recruitment team
- In-depth interview with the Marketing Manager and other team members
- Final interview with senior management
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Creativity and strategic thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and analytics experience, as well as any relevant skills and accomplishments
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability
- Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity
ATS Keywords: Digital Marketing, Analytical Skills, Project Management, Content Creation, Copywriting, Data Analysis, Problem Solving, Communication, Strategic Planning, Attention to Detail, Collaboration, Customer Insights, Process Improvement, Email Marketing, Marketing Campaigns, Brand Consistency
ASSUMPTION: Omicron Media, Inc. uses an Applicant Tracking System (ATS) to manage and organize job applications, and strategic use of relevant keywords can improve the visibility of your resume.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The company offers training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Omicron Media, Inc. values creativity, experimentation, and continuous learning
- Collaboration: The company fosters a culture of teamwork and mutual support
- Customer Focus: Omicron Media, Inc. prioritizes the needs and preferences of its customers
Work Style:
- Agile: The company embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement
- Data-Driven: Omicron Media, Inc. uses data and analytics to inform decision-making and drive results
- Customer-Centric: The company prioritizes the needs and preferences of its customers in all aspects of its operations
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively and cross-functionally?
- Do you have a strong customer focus and a passion for understanding and meeting customer needs?
ASSUMPTION: Omicron Media, Inc. values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment, with a focus on innovation and continuous improvement
- Collaborating with diverse teams and stakeholders, with a focus on communication, adaptability, and cultural fit
- Navigating a hybrid work environment, with a balance between on-site and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, excellent communication abilities, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Specialist roles, this position places a greater emphasis on analytics and data-driven decision-making
- Omicron Media, Inc. is a dynamic and innovative company, with a focus on technology and growth, compared to more traditional marketing agencies or in-house marketing teams
- This role offers opportunities for growth and advancement within the company, with a focus on continuous learning and development
ASSUMPTION: This role is well-suited for candidates with a strong background in marketing and analytics, as well as a passion for innovation and continuous learning.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to improve customer retention and lifetime value
- Analyzing customer data to identify trends and opportunities, and developing actionable insights to inform marketing strategy
- Collaborating with the design team to create visually appealing and on-brand marketing materials, such as social media graphics and email newsletters
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives and tasks that may be required in this role, but the specific projects and responsibilities may vary depending on the needs of the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility in the hybrid work environment?
- How does the company measure the success of its marketing campaigns and initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are intended to provide a deeper understanding of the role, the team, and the company culture, as well as the expectations and priorities for the first 90 days in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Omicron Media, Inc. careers page
- Tailor your resume and cover letter to highlight your marketing and analytics experience, as well as any relevant skills and accomplishments
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability
- Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity
- Follow up with the Recruitment team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
