📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Frost
🔹 Location: San Antonio, TX - Downtown
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to develop and execute digital marketing campaigns
- Supporting the execution of Frostbank.com projects and maintaining the master backlog of upcoming initiatives
- Delivering online support for Frost branch locations through online event promotions and location search listings
- Developing and implementing Frost marketing emails to ensure alignment with current marketing campaigns
- Analyzing digital activity, campaign effectiveness, and user segmentation to drive enhancements
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on collaboration and effective communication.
📋 Key Responsibilities
✅ Partner closely with cross-functional teams to conceptualize single and omni-channel digital marketing campaigns
✅ Work closely with a cross-departmental team to support the execution of Frostbank.com projects and maintain the master backlog of upcoming initiatives
✅ Partner with Frost’s Community Banking and Consumer Operations teams in delivering online support for Frost branch locations
✅ Develop and implement Frost marketing emails to ensure alignment with current marketing campaigns across the organization
✅ Collect and document business and user requirements for digital marketing initiatives, supporting the translation of those needs into actionable items
✅ Assist with analysis of Frost’s digital activity (web, mobile, digital media) that includes behavior analysis, traffic, campaign effectiveness, target segmentation, and enhancements
✅ Assist with planning and execution of digital marketing activities and campaigns
✅ Always take action using Integrity, Caring, and Excellence to achieve all-win outcomes
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis to ensure effective digital marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field
Experience: 2+ years of experience with marketing or digital campaigns
Required Skills:
- Proficient in Microsoft computer applications
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to work collaboratively in a team environment
- Experience with website content management and/or digital marketing
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with HTML and CSS
- Knowledge of the Texas banking industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with HTML and CSS would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a mid-level digital marketing role in San Antonio, TX)
Benefits:
- Medical, dental, vision, long-term disability, and life insurance
- 401(k) matching
- Generous holiday and paid time off schedule
- Tuition reimbursement
- Extensive health and wellness programs, including Employee Assistance Program
- Referral bonus program
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level digital marketing role in San Antonio, TX. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1868
Company Description:
- Frost is a full-service bank that provides a wide range of financial services, including consumer banking, commercial banking, investments, and insurance
- Founded in 1868, Frost is now one of the 50 largest U.S. banks by asset size
- Frost is committed to making people’s lives better – their clients and their coworkers
Company Specialties:
- Consumer Banking
- Commercial Banking
- Investments
- Insurance
- Investment Advisors
- Culture
- Award-winning customer service
- Growth
- Innovation
- Benefits
- Career development
- Work-life balance
- Great managers
- Employee tenure
- Community involvement
Company Website: http://www.frostbank.com
ASSUMPTION: Frost's focus on people and culture sets it apart in the financial services industry, with a strong emphasis on customer service and employee satisfaction.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports to the Digital Marketing Manager and works closely with various cross-functional teams
Work Arrangement: On-site, with potential flexibility for remote work based on project needs
Growth Opportunities:
- Potential career progression into senior digital marketing roles or management positions
- Opportunities to work on diverse projects and campaigns, driving continuous learning and skill development
- Frost's commitment to employee development and career growth
ASSUMPTION: This role offers opportunities for career advancement and professional development within the digital marketing field.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 111 W Houston St, San Antonio, Texas 78205, US
Geographic Context:
- San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States
- The city offers a diverse cultural scene, with a rich history and numerous attractions
- San Antonio has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: San Antonio's vibrant culture and diverse community provide an engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the digital marketing team
- Final interview with the digital marketing manager
Key Assessment Areas:
- Digital marketing skills and experience
- Collaboration and communication abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with Frost's core values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Frost's culture and values
- Prepare examples of your digital marketing work and be ready to discuss them during the interview
- Research Frost's digital marketing campaigns and be prepared to discuss your ideas for improvement
ATS Keywords: Digital Marketing, Campaign Management, Collaboration, Critical Thinking, Content Management, Email Marketing, Behavior Analysis, Traffic Analysis, Segmentation, Communication, Strategy Development, Project Management, Online Promotions, User Requirements, Digital Media, Marketing Strategies
ASSUMPTION: Applicants should focus on demonstrating their digital marketing skills and experience, as well as their ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Website content management systems (e.g., WordPress, Drupal)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and analytics platforms would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Caring
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a creative mindset and the ability to think outside the box?
ASSUMPTION: Applicants should assess their fit with Frost's core values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders to align on marketing strategies
- Keeping up with the latest digital marketing trends and technologies
- Adapting to changes in the banking industry and regulatory environment
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Digital Marketing Manager position in other industries
- However, the banking industry has unique regulatory and compliance requirements that may impact digital marketing strategies
- Career progression in the banking industry may involve specialized roles or management positions within the digital marketing function
ASSUMPTION: While this role shares similarities with digital marketing positions in other industries, the banking industry's unique requirements and regulations should be considered.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new banking product
- Analyzing website traffic and user behavior to optimize the Frostbank.com user experience
- Collaborating with the community banking team to create and implement online event promotions for branch locations
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Digital Marketing Specialist role at Frost.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for digital marketing campaigns at Frost?
- How does the digital marketing team collaborate with other departments, such as community banking and consumer operations?
- What opportunities are there for professional development and career growth within the digital marketing function?
- How does Frost support work-life balance for its employees?
- Can you provide an example of a successful digital marketing campaign at Frost and the role this position played in its execution?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture at Frost.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of Frost's culture and values
- Prepare examples of your digital marketing work and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
