📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Mixpanel
🔹 Location: New York, New York, United States
🔹 Job Type: Hybrid (2 days on-site, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting global integrated marketing campaigns across multiple channels
- Optimizing digital campaigns to improve performance
- Analyzing and reporting on campaign performance metrics
- Managing and updating digital campaign assets
- Collaborating with revenue operations to track and measure campaign success
- Staying up-to-date on digital marketing trends and emerging tactics
ASSUMPTION: This role requires a foundational understanding of digital marketing and demand generation, with a focus on paid media channels and marketing analytics tools.
📋 Key Responsibilities
✅ Assist in the execution of global integrated marketing campaigns, including ABM, paid search and social, email, landing pages, and third-party partnerships.
✅ Support the optimization of digital campaigns to improve performance, working closely with the paid media team and agency partners.
✅ Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns.
✅ Manage and update digital campaign assets, including landing pages, ad creatives, and email sequences.
✅ Collaborate with revenue operations to track and measure campaign success, ensuring marketing efforts drive pipeline and signups.
✅ Stay up-to-date on digital marketing trends and emerging tactics to contribute fresh ideas to campaign planning.
ASSUMPTION: This role involves a high level of organization and attention to detail, as well as the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of experience in digital marketing, demand generation, or growth marketing (B2B SaaS preferred)
Required Skills:
- Understanding of paid media channels (e.g., Google Ads, LinkedIn, Facebook) and how they fit into a demand generation strategy
- Familiarity with marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel, Looker, or Salesforce)
- Strong attention to detail and ability to manage multiple projects at once
- Collaborative mindset, eager to work with different teams and learn from experienced marketers
- Data-driven approach to marketing, with an interest in testing and optimization
Preferred Skills:
- Experience with ABM (Account-Based Marketing) strategies
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM software (e.g., HubSpot, Marketo, Salesforce) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The total target cash compensation (TTCC) for this full-time position is $101,700 - $124,500 USD across the United States. This amount includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level.
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The provided salary range is based on the San Francisco Bay Area Technology data cut released by Radford, a global compensation database. The range represents the minimum and maximum TTCC for new hire salaries for the position across all of Mixpanel's US locations.
📌 Applicant Insights
🔍 Company Context
Industry: Mixpanel is a leader in analytics with over 9,000 customers and $277M raised from prominent investors. It offers a pioneering event-based data analytics platform that helps companies understand user behaviors and track overarching company success metrics.
Company Size: Mixpanel has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mixpanel was founded in 2009 and is headquartered in San Francisco, with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Company Description:
- Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds.
- It offers powerful real-time charts and visualizations of how people interact with your digital products and company.
- With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions.
Company Specialties:
- data analytics
- mobile analytics
- data visualization
- A/B testing
- product analytics
- user analytics
- machine learning
- AI
- product management
- growth
- and innovation
Company Website: mixpanel.com
ASSUMPTION: Mixpanel's focus on data-driven decision-making and continuous innovation creates an environment that values curiosity, creativity, and a growth mindset.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring foundational knowledge of digital marketing and demand generation, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Digital Marketing Specialist will report directly to the Senior Marketing Manager, Demand Generation.
Work Arrangement: This is a hybrid role, with employees working on-site for two days a week and remotely for three days a week.
Growth Opportunities:
- Advancement within the marketing department, such as moving into a senior or management role
- Expanding into other areas of marketing, such as product marketing or content marketing
- Transitioning into a related field, such as data analytics or product management
ASSUMPTION: Mixpanel's commitment to employee growth and development creates opportunities for professionals to expand their skill sets and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Mixpanel's New York office is located in the Financial District, offering a modern and collaborative work environment with access to various amenities and public transportation options.
Office Location(s): 1008 Western Ave, Suite 400, Seattle, Washington 98104, US
Geographic Context:
- The New York office is located in the heart of the city's Financial District, providing easy access to various amenities, public transportation, and cultural attractions.
- New York City offers a diverse and vibrant cultural scene, with numerous museums, theaters, and music venues.
- The city's robust tech industry provides ample opportunities for networking and professional growth.
Work Schedule: The work schedule for this hybrid role is Monday through Friday, with employees working on-site for two days a week and remotely for three days a week.
ASSUMPTION: Mixpanel's hybrid work arrangement offers employees the flexibility to balance their professional and personal lives while maintaining a strong connection to the company and their colleagues.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior marketing manager
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and demand generation knowledge
- Paid media channel expertise
- Marketing analytics and reporting skills
- Attention to detail and project management abilities
- Collaboration and communication skills
- Data-driven approach to marketing
Application Tips:
- Highlight your relevant experience and achievements in digital marketing and demand generation.
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple projects simultaneously.
- Be ready to discuss your familiarity with marketing analytics tools and paid media channels.
ATS Keywords: Digital Marketing, Demand Generation, Paid Media, Marketing Analytics, Attention to Detail, Project Management, Collaboration, Data-Driven Approach
ASSUMPTION: Mixpanel's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce)
- Paid media platforms (e.g., Google Ads, LinkedIn, Facebook)
- Marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel, Looker)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM software would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience, and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers' needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a proven track record of driving results through digital marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about data-driven decision-making and continuous learning?
ASSUMPTION: Mixpanel's values-driven culture creates an environment that prioritizes collaboration, innovation, and a customer-centric approach to marketing.
⚠️ Potential Challenges
- The fast-paced nature of digital marketing may require working on multiple projects simultaneously and meeting tight deadlines.
- The role may involve occasional travel to attend industry events or conferences.
- The hybrid work arrangement may present challenges in maintaining work-life balance for some individuals.
- The competitive nature of the digital marketing industry may require continuous learning and adaptation to new tools and trends.
ASSUMPTION: While Mixpanel offers a supportive and collaborative work environment, the fast-paced nature of digital marketing may present unique challenges for some individuals.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on demand generation and global integrated marketing campaigns.
- Mixpanel's industry-specific context and commitment to data-driven decision-making set it apart from other companies in the digital marketing space.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with potential paths including senior or management roles, expansion into other areas of marketing, or transitioning into a related field.
ASSUMPTION: Mixpanel's unique focus on event-based data analytics and commitment to employee growth and development create a distinct career path for professionals in the digital marketing industry.
📝 Sample Projects
- Developing and executing a global integrated marketing campaign to drive brand awareness and generate leads for a new product launch
- Optimizing paid media campaigns to improve performance and reduce cost per acquisition
- Analyzing and reporting on campaign performance metrics to inform future marketing strategies
- Managing and updating digital campaign assets, including landing pages, ad creatives, and email sequences, to ensure consistent branding and messaging
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Digital Marketing Specialist role at Mixpanel.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Mixpanel support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mixpanel measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What are the most challenging aspects of working in a hybrid environment, and how does Mixpanel support its employees in managing work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills in digital marketing and demand generation.
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to manage multiple projects simultaneously.
- Be ready to discuss your familiarity with marketing analytics tools and paid media channels.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
