Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: AA New Zealand

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading and delivering digital campaigns across various channels
• Managing campaign planning, set-up, optimisation, and reporting
• Supporting best practices in compliance, data protection, and risk management
• Seeking continuous improvement in digital processes and tools
• Keeping pace with industry innovation and sharing knowledge across the team

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving commercial outcomes and enhancing customer experience.

📋 Key Responsibilities

✅ Take ownership of end-to-end digital campaigns across channels including Google Ads, social media, DV360, and email marketing

✅ Manage campaign planning, set-up, optimisation, and reporting with a commercial lens and customer experience focus

✅ Review and refine marketing briefs, delivering insightful media recommendations

✅ Lead digital projects from scoping through to delivery

✅ Support best practice in compliance, data protection, and risk management

✅ Seek continuous improvement in digital processes and tools

✅ Keep pace with industry innovation and share knowledge across the wider team

ASSUMPTION: This role involves a mix of independent work and collaboration with cross-functional teams to deliver successful digital marketing campaigns.

🎯 Required Qualifications

Education: Relevant qualification in marketing or information systems

Experience: 2-5 years of hands-on experience in digital marketing within an agency or similar environment

Required Skills:

• Practical knowledge of platforms such as Meta Ads Manager, Google Ads, DV360, CM360, and Google Analytics
• Confident running email campaigns and planning media activity across digital channels
• Strong analytical skills and familiarity with tools like Looker Studio
• Clear communication skills to translate data and technical detail into actionable insights
• Sound understanding of data protection in a marketing context
• Highly organised and able to build strong working relationships

Preferred Skills:

• Google Marketing Platform certifications

ASSUMPTION: While a relevant qualification is preferred, the AA values practical experience and demonstrated skills in digital marketing.

💰 Compensation & Benefits

Salary Range: Based on experience, the salary range for this role is approximately NZD 70,000 - 90,000 per annum. This estimate is based on market research and the company's size.

Benefits:

• Free AA Membership for you and your whānau
• NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver
• A day off for your birthday
• Hybrid working arrangement
• Training available / career development
• Discounted insurance

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, with a focus on roadside assistance, travel, insurance, and driver training

Company Size: 501-1,000 employees, offering a range of opportunities and a complex business structure

Founded: 1903, with over 120 years of history and a strong reputation as one of New Zealand's most respected and trusted brands

Company Description:

• Started as a motoring enthusiast's club and has grown into a large, dynamic organisation offering many services and products to over 1.8 million Members
• Constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities
• Celebrates diversity and believes that everyone should be able to bring their true selves to work every day

Company Specialties:

• Roadservice
• Travel
• Insurance
• Driver Training
• Life Insurance
• Finance
• Advocacy
• Maps
• Retail
• Health Insurance
• Fuel Discounts
• Driver Training
• and Vehicle Servicing

Company Website: http://careers.aa.co.nz

ASSUMPTION: The AA is a well-established company with a strong brand and a diverse range of services, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the digital marketing function

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product, and customer experience

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Progression to a senior role within the digital marketing team
• Expansion into other marketing channels or functions
• Opportunities to work on high-impact projects and campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing function and the broader organisation.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): 99 Albert Street, Auckland CBD, Auckland 1010, NZ

Geographic Context:

• Auckland is New Zealand's largest city, offering a vibrant urban environment with a high cost of living
• The AA's headquarters is located in the Auckland CBD, providing easy access to public transportation and amenities
• Auckland's diverse culture and lifestyle offer numerous opportunities for personal and professional growth

Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing manager or a panel

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with AA values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the AA's mission
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research the AA's values and be ready to discuss how you embody them in your work

ATS Keywords: Digital Marketing, Google Ads, Social Media, DV360, Email Marketing, Campaign Planning, Data Protection, Analytical Skills, Looker Studio, Communication, Media Activity Planning, Compliance, Risk Management, Continuous Improvement, Customer Experience, Marketing Briefs

ASSUMPTION: The AA uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• DV360
• CM360
• Google Analytics
• Looker Studio

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for campaign management and analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Respectful
• Collaborative
• Accountable

Work Style:

• Data-driven
• Adaptable
• Results-oriented
• Collaborative
• Continuously learning

Self-Assessment Questions:

• How do you demonstrate customer focus in your digital marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in a digital marketing campaign?
• How do you ensure that your work aligns with the AA's values, particularly in terms of respect and collaboration?

ASSUMPTION: The AA values cultural fit and looks for candidates who can demonstrate alignment with their values and a strong work ethic.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong organisational skills and time management
• Keeping up with the fast-paced nature of digital marketing and industry trends
• Balancing on-site and remote work, requiring strong communication and collaboration skills
• Working with diverse teams and stakeholders, requiring adaptability and cultural sensitivity

ASSUMPTION: These challenges can be overcome with strong communication, organisation, and adaptability skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to similar roles in other organisations, this role offers a unique opportunity to work for a well-established brand with a diverse range of services
• Digital marketing roles in the consumer services industry often focus on customer acquisition and retention, with a strong emphasis on data-driven decision-making
• Career progression in digital marketing can lead to roles such as Senior Digital Marketing Specialist, Digital Marketing Manager, or even Head of Digital Marketing

ASSUMPTION: This role offers a unique opportunity to work for a well-established brand with a diverse range of services, providing a strong foundation for career growth and development in digital marketing.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new AA service or product
• Analysing customer data to identify trends and opportunities for targeted email marketing campaigns
• Collaborating with the sales team to create a comprehensive digital marketing strategy for a new AA initiative

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to hands-on execution.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the AA support the professional development of its digital marketing team members?
• Can you provide an example of a successful digital marketing campaign led by the AA and discuss the role this position would have played in it?
• How does the AA approach data protection and risk management in its digital marketing efforts?
• What is the expected timeline for reviewing and refining marketing briefs, and how does this role contribute to that process?

ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to learning more about the AA's digital marketing function and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the AA's mission
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the AA one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.