Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Eurofins

🔹 Location: Katowice, Śląskie, Poland

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEM and SEO strategies to support global business operations
• Managing PPC campaigns and optimizing performance across various digital channels
• Collaborating cross-functionally with marketing, content, and analytics teams
• Analyzing campaign performance and providing actionable insights to stakeholders

ASSUMPTION: This role requires a strong focus on data analysis and continuous optimization of digital marketing campaigns to drive business growth.

📋 Key Responsibilities

✅ Search Engine Marketing (SEM) Campaign Management: Increase the ROI of each business line by optimizing pay-per-click (PPC) campaigns on platforms such as Google Ads.

✅ Digital Advertising: Oversee and manage Google Ad campaigns, optimizing performance weekly through bid adjustments, keyword refinement, and ad copy updates. Conduct in-depth analysis monthly, focusing on conversion rates and return on ad spend (ROAS), and implement strategic adjustments quarterly, including budget allocation and targeting optimization.

✅ Keyword Strategy Execution: Implement keyword strategies using tools such as Google Keyword Planner and SEMrush.

✅ Search Engine Optimization (SEO): Execute on-page and off-page SEO tactics to improve rankings and domain authority of all division websites.

✅ Performance Reporting: Consolidate SEO and SEM performance data to provide insights for continuous improvement. Present findings to stakeholders monthly to stimulate awareness and demand.

✅ Content Optimization: Guide content creators to ensure all content is SEO-friendly and effective.

✅ Cross-Functional Collaboration: Work with marketing, content, and analytics teams to ensure campaign alignment and effectiveness as well as with Web Masters & Developers for technical SEO optimizations.

✅ Compliance: Ensure compliance with advertising regulations and brand guidelines.

✅ Industry Trends: Stay updated with industry trends, platform updates, and best practices in digital communication.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and platform updates to ensure the most effective use of digital marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, business, or a related field.

Experience: 3+ years of experience in digital marketing, with a focus on SEO and SEM in B2B.

Required Skills:

• Proven track record of managing successful PPC campaigns and driving ROI
• Strong understanding of digital marketing tools, including Google Analytics, Google Ads, SEMrush, and Google Keyword Planner
• Excellent analytical skills and the ability to interpret data and provide actionable insights
• Ability to manage multiple projects and deadlines in a fast-paced environment with campaign budgets of $15k+
• Experience with data visualization tools like Google Data Studio

Preferred Skills:

• Experience working in an international and matrix organization, comfortable navigating within this ecosystem
• An understanding of biology or chemistry or life science is a plus, but not essential

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the business.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 per month, based on industry standards for a mid-senior level digital marketing role in Katowice, Poland. This estimate takes into account the required experience level and the responsibilities associated with the position.

Benefits:

• Support for career development
• Diversity, equity, and inclusion initiatives
• Sustainability-focused work environment

Working Hours: Full-time position with standard office hours, Monday to Friday.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Eurofins operates in the medical and diagnostic laboratories industry, focusing on providing analytical testing services to clients across multiple industries to ensure the safety, authenticity, and quality of products.

Company Size: Eurofins has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: Eurofins was founded in 1987 and has since grown into a global leader in its industry, with a presence in over 62 countries.

Company Description:

• Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries
• The company aims to make life and the environment safer, healthier, and more sustainable through its testing services
• Eurofins works with major companies in various industries to ensure the products they supply are safe, their ingredients are authentic, and labelling is accurate

Company Specialties:

• Infectious Disease Testing & Immune Disorders
• Allergy & Hypersensitivity Testing
• Transplant
• BioPharma & Clinical Trials
• Diagnostic Testing for Critical Immunocompromised Patients
• Kidney Testing
• Solid Organ Transplant
• CMV T-Cell

Company Website: Eurofins Viracor

ASSUMPTION: Eurofins is a well-established company with a strong focus on quality and innovation in the medical and diagnostic laboratories industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in digital marketing, with a focus on SEO and SEM.

Reporting Structure: The Digital Marketing Specialist reports directly to the Director of Marketing Operations and works closely with Marketing Managers and Product Managers.

Work Arrangement: This is an on-site position, requiring the candidate to work from Eurofins' office in Katowice, Poland.

Growth Opportunities:

• Potential to expand responsibilities and take on more strategic roles within the marketing department
• Opportunities to work on global campaigns and collaborate with international teams
• Support for career development and training initiatives

ASSUMPTION: Given Eurofins' global presence and focus on growth, there are likely numerous opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Eurofins' office in Katowice, Poland, is a professional and collaborative work environment, with a focus on sustainability and employee well-being.

Office Location(s): 18000 W 99th St, Lenexa, Kansas, USA (headquarters); Katowice, Śląskie, Poland (specific office location not provided)

Geographic Context:

• Katowice is the capital of the Silesian Voivodeship in southern Poland, with a population of approximately 300,000 people
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Katowice is an important economic hub in the region, with a strong focus on industry, technology, and services

Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The work environment at Eurofins is likely to be dynamic, collaborative, and focused on driving business growth through innovative digital marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and experience
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Eurofins' values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, with a focus on SEO and SEM
• Demonstrate a strong understanding of digital marketing tools and platforms
• Showcase excellent analytical skills and the ability to interpret data to drive business growth
• Tailor your resume and cover letter to emphasize your fit for the role and alignment with Eurofins' values

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Google Ads, Google Analytics, SEMrush, Keyword Strategy, Content Optimization, Performance Reporting, Cross-Functional Collaboration, Analytical Skills, Project Management, Data Visualization, Communication Skills, Collaboration Skills

ASSUMPTION: Eurofins' application process is likely to be thorough and competitive, with a strong focus on finding the best fit for the role and the company's culture.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• SEMrush
• Google Keyword Planner
• Google Data Studio
• Various content management systems (CMS) and project management tools

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the division and the specific needs of the business.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Expertise
• Innovation
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and cross-functional
• Focused on continuous improvement and growth

Self-Assessment Questions:

• How have you demonstrated a strong customer focus in your previous roles?
• Can you provide an example of a time when you used data to drive business growth and improve marketing effectiveness?
• How do you approach working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Eurofins places a strong emphasis on cultural fit and alignment with the company's values, as well as the ability to work effectively in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Staying up-to-date with industry trends and platform updates
• Navigating a global and matrix organization structure
• Working in a highly competitive and regulated industry

ASSUMPTION: The Digital Marketing Specialist role at Eurofins presents numerous opportunities for career growth and development, but also comes with its own set of challenges and demands.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on SEO and SEM strategies and requires a higher level of experience and expertise
• In the medical and diagnostic laboratories industry, Eurofins is known for its strong focus on quality, innovation, and customer service
• Career paths in digital marketing at Eurofins may vary depending on the specific division and business needs, but typically involve progression into more strategic and leadership roles

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on SEO and SEM strategies and its placement within the medical and diagnostic laboratories industry make it unique.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a new product launch, resulting in a 30% increase in organic traffic within the first six months
• Managing a PPC campaign for a global event, driving a 25% increase in registrations and a 15% reduction in cost per acquisition
• Collaborating with content creators to optimize blog posts and other online content for search engines, leading to a 20% increase in organic traffic and a 15% increase in engagement

ASSUMPTION: These sample projects demonstrate the kind of impact a Digital Marketing Specialist at Eurofins could make, driving business growth through effective SEO and SEM strategies.

❓ Key Questions to Ask During Interview

• Can you describe the typical structure of the marketing department and how this role fits within it?
• How does Eurofins support the professional development and growth of its digital marketing team members?
• What are the most significant challenges facing the digital marketing team in the coming year, and how can this role contribute to addressing them?
• How does Eurofins approach collaboration and knowledge-sharing between different departments and teams?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on SEO and SEM
• Prepare examples of your previous work, demonstrating your ability to drive business growth through effective digital marketing strategies
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.