📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Avaloq
🔹 Location: Makati City, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing event email communications and LinkedIn campaigns
- Supporting project management and publishing tasks for the website and digital tools
- Overseeing relationships with the Google Ads agency
- Reporting on the performance of marketing and communication activities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving engagement and conversions through digital channels.
📋 Key Responsibilities
✅ Manage event email communications, overseeing requests, prioritizing projects, collaborating with stakeholders, and setting up emails
✅ Implement and manage LinkedIn campaigns to drive awareness, conversions, and increase ROI
✅ Support project management and publishing tasks for the website and digital tools
✅ Manage relationship with the Google Ads agency
✅ Report on the performance of marketing and communication activities, filtering valuable information
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to optimize marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in a marketing-related discipline (preferred)
Experience: Proven experience of at least 2 years in a marketing or communications role
Required Skills:
- Strong project management skills
- Operational knowledge of HubSpot and/or other email marketing, CRM, and CMS tools
- Experience managing marketing campaigns across social media platforms and search engine marketing
- Proactive self-manager with strong English communication skills
Preferred Skills:
- Professional experience in the finance and/or tech industry
- Experienced user of Excel and PowerPoint
- Strong analytical skills and attention to detail, with ability to use Google Analytics, Looker Studio, Power BI, or similar tools
ASSUMPTION: While a marketing degree is preferred, relevant experience and a strong portfolio can also demonstrate the required skills.
💰 Compensation & Benefits
Salary Range: PHP 50,000 - 70,000 per month (based on industry standards for a mid-level marketing role in the Philippines)
Benefits:
- Hybrid and flexible working arrangements
- Inclusive and diverse work environment
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 1,001-5,000 employees
Founded: 1985
Company Description:
- Leading provider of wealth management technology and services for financial institutions
- Headquartered in Switzerland with global offices in Europe, Asia, and the Middle East
- Offers a range of software solutions and business process outsourcing services
Company Specialties:
- Banking Software Solutions
- Business Process Outsourcing
- Software-as-a-service
- Banking-as-a-service
- Digital Banking
- Cloud
- SaaS
- Banking Operations
- Web banking
- Mobile banking
- AI
- Crypto
- Core banking
Company Website: www.avaloq.com
ASSUMPTION: Avaloq's global presence and diverse client base offer opportunities for international collaboration and exposure to various financial markets.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing & Communications Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on international projects and collaborate with global teams
- Possibility to transition into other marketing or communications roles within the company
ASSUMPTION: This role offers a good balance between strategic thinking and tactical execution, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Makati City
Office Location(s): 10th Floor, AIA Tower, 8767 Paseo de Roxas, Makati City, 1226, Philippines
Geographic Context:
- Makati City is the main financial hub of the Philippines, with a vibrant business environment
- Close proximity to shopping, dining, and entertainment options
- Easy access to public transportation and major highways
Work Schedule: Flexible hours with a mix of on-site and remote work
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still fostering a collaborative office culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Analytical and reporting skills
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant marketing and communication experience in your resume
- Tailor your cover letter to demonstrate your understanding of Avaloq's business and the role's requirements
- Prepare examples of successful marketing campaigns or projects you've worked on
ATS Keywords: Digital Marketing, Event Management, Email Marketing, LinkedIn, Google Ads, Project Management, Marketing Campaigns, Analytics, Reporting
ASSUMPTION: Avaloq's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Looker Studio or Power BI
- Microsoft Office Suite (Excel, PowerPoint)
- Social media platforms (LinkedIn, Facebook, Twitter)
- Google Ads platform
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Innovative
- Collaborative
- Agile
- Responsible
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong client focus and a results-driven approach?
ASSUMPTION: Avaloq values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and a commitment to the company's values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with stakeholders across different time zones and cultures
- Keeping up with the latest marketing trends and technologies
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position places a strong emphasis on event management and email communications
- While the role is focused on digital marketing, it also requires strong project management and analytical skills
- Career progression may involve transitioning into other marketing or communications roles within the company
ASSUMPTION: This role offers a unique blend of marketing and project management responsibilities, providing opportunities for professional growth and development.
📝 Sample Projects
- Managing a high-profile event email campaign for a major financial institution
- Developing and executing a LinkedIn campaign to drive awareness and conversions for a new product launch
- Analyzing and reporting on the performance of marketing campaigns across multiple channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing team?
- How does Avaloq support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing and communication experience and skills
- Write a cover letter that demonstrates your understanding of the role and your fit with Avaloq's company culture
- Prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
