📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Ylopo
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Acting as a liaison between the digital marketing department and clients
- Troubleshooting and optimizing client marketing performance
- Executing strategies for keyword opportunities, campaign structuring, and targeting
- Creating and posting custom and templated ads for clients
- Collaborating across sales, marketing, and technical teams on various projects
ASSUMPTION: This role requires strong communication, analytical, and problem-solving skills, as well as a solid understanding of digital marketing channels and tools.
📋 Key Responsibilities
✅ Communicate with clients via Zoom, phone, text, and email to understand and troubleshoot issues with their marketing accounts, and reach out proactively to review their marketing performance
✅ Advise clients on what they can expect from their marketing and the best ways to optimize their campaigns
✅ Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and social media in accordance with client goals
✅ Optimize individual client accounts according to our KPIs, including monitoring budgets and bids
✅ Create reports related to marketing activities primarily in Microsoft Excel and Google Sheets
✅ Coordinate marketing activities between the client support team and marketing
✅ Create and post custom and templated ads for clients (Facebook, AdWords, etc.)
✅ Complete data entry for output in CRM system and spreadsheets
✅ Update and maintain records and run regular reports from multiple data systems
✅ Help clients set up their CRM to receive leads
✅ Collaborate across sales, marketing, and technical teams on various projects as they arise
ASSUMPTION: This role involves a mix of client-facing tasks, strategic planning, and data analysis, requiring a well-organized and detail-oriented individual.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 3+ years of experience in social media marketing, preferably in a similar role.
Required Skills:
- Proven track record of developing and executing successful social media campaigns that drive engagement and lead generation
- Strong understanding of social media channels, tools, and technologies, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with partners and influencers
- Strong analytical and problem-solving skills, with the ability to use data to make decisions and measure performance
- Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines
- Self-starter with the ability to work independently in a fast-paced, high-growth environment
- Experience with social media management and analytics tools, such as Hootsuite and Sprout Social
Preferred Skills:
- Experience in the real estate industry or a related field
- Knowledge of graphic design and video editing tools, such as Adobe Creative Suite and Canva
- Familiarity with content management systems, such as WordPress
- Passion for real estate and/or technology
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Excel and Google Sheets is likely required for this role.
💰 Compensation & Benefits
Salary Range: $55,000+ depending on experience
Benefits:
- Medical, dental, and vision benefits
- Paid holidays, vacation, and sick days
- 401(k)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for similar roles. Benefits are comprehensive and include medical, dental, and vision coverage, as well as paid time off and retirement savings.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 11-50 employees
Founded: 2013
Company Description:
- Ylopo LLC is an exciting, rapidly-growing, and well-funded real estate technology startup located in Venice Beach, CA
- They help elite real estate teams and brokerages grow their business, manage their team, and build their brand through their cutting-edge home search experience and nurture platform
- The company was started by a team of seasoned entrepreneurs and technologists who have already spent over a decade in the real estate technology space
Company Specialties:
- Lead Generation
- Real Estate
- Marketing Technology
- Search Marketing
- Ad Tech
- Mortgage Lending
- and SaaS
Company Website: http://www.ylopo.com
ASSUMPTION: Ylopo is a growing startup with a focus on real estate technology, offering opportunities for professional growth and development in a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Department
Work Arrangement: Fully remote within the US
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Chance to work on various projects and collaborate with cross-functional teams
- Opportunity to learn and develop skills in real estate technology and digital marketing
ASSUMPTION: This role offers growth opportunities through collaboration, project involvement, and potential career progression within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): United States (Venice, CA; Marina Del Rey, CA; Phoenix, AZ; Denver, CO)
Geographic Context:
- Remote work allows for flexibility in location within the US
- Company headquarters and some team members are based in California
- The company has additional offices in Phoenix, AZ, and Denver, CO
Work Schedule: Standard business hours (9am-5pm, Monday-Friday) with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations within the US.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the executive team
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements
- Tailor resume and cover letter to emphasize skills and experience related to the role
- Prepare examples of successful social media campaigns and their results
ATS Keywords: Digital Marketing, Social Media Marketing, Campaign Optimization, Data Analysis, Problem Solving, Project Management, CRM Management, Team Collaboration, Reporting, Keyword Research, Ad Creation, Budget Monitoring, Lead Generation, Technical Skills, Interpersonal Skills
ASSUMPTION: The application process is likely to involve multiple interviews and assessments focused on digital marketing skills, communication, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Excel and Google Sheets
- Social media management and analytics tools (Hootsuite, Sprout Social)
- CRM system (specific CRM not mentioned)
- Ad creation tools (Adobe Creative Suite, Canva)
ASSUMPTION: The required tools and technologies for this role are primarily digital marketing and project management platforms, as well as Microsoft Office Suite for reporting and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Not explicitly stated, but likely includes innovation, collaboration, and customer focus based on the role and industry
Work Style:
- Self-starter with the ability to work independently
- Strong communication and interpersonal skills
- Highly organized and detail-oriented
Self-Assessment Questions:
- Do I have a proven track record of developing and executing successful social media campaigns?
- Am I comfortable working independently and managing multiple projects and deadlines?
- Do I possess strong analytical and problem-solving skills, with the ability to use data to make decisions and measure performance?
ASSUMPTION: Ylopo values self-starters who can work independently, communicate effectively, and possess strong analytical skills, as these qualities are crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Keeping up with industry trends and best practices in digital marketing
- Working remotely and maintaining productivity without direct supervision
- Adapting to a fast-paced, high-growth environment
ASSUMPTION: This role may present challenges related to time management, staying current with industry trends, and working remotely.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on client communication and account management
- In the real estate technology industry, this role may require additional knowledge of real estate-specific marketing strategies and platforms
- Career progression in this role may involve moving into senior marketing roles or management positions within the company
ASSUMPTION: This role differs from other digital marketing positions in its focus on client communication and account management, and may require industry-specific knowledge in real estate technology.
📝 Sample Projects
- Developing and executing a social media campaign to generate leads for a real estate client
- Optimizing a client's paid search campaign to improve ROI and reduce cost-per-acquisition
- Creating and posting custom ads for multiple clients across various social media platforms
ASSUMPTION: Sample projects for this role would involve developing and executing digital marketing campaigns, optimizing client accounts, and creating ads for various social media platforms.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a culture of diversity, equity, and inclusion?
ASSUMPTION: Interview questions should focus on team structure, company challenges, professional development, performance metrics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful social media campaigns and their results
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if any additional information is needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
