Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Weekday AI

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving digital marketing campaigns to enhance brand footprint and conversions
• Collaborating with cross-functional teams to align campaigns with product launches and corporate milestones
• Utilizing data and analytics to inform marketing strategies and track performance
• Developing creative campaign themes and messaging that resonate with target audiences

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Design and manage full-funnel marketing campaigns, including program mix, content roadmap, campaign calendar, and resource planning

✅ Build and execute holistic digital initiatives, such as SEO, SEM, display advertising, content syndication, social media, and inbound web experiences

✅ Collaborate with internal teams to align digital campaigns with product launches and key corporate milestones

✅ Work closely with sales enablement, product marketing, field marketing, and content teams to ensure campaigns support and exceed pipeline and revenue targets

✅ Deliver clear, consistent updates to stakeholders regarding campaign strategies, timelines, KPIs, and overall performance metrics

✅ Collaborate with product and content teams to develop campaign themes and messaging that connect with target audiences and reflect product value

ASSUMPTION: This role requires strong project management skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of hands-on experience in digital marketing, with a strong track record in campaign execution and performance optimization

Required Skills:

• Proven experience with ad-tech platforms, email marketing systems, webinar tools, and marketing automation solutions
• Strong analytical skills and familiarity with tools like Google Analytics, Google Search Console, and Google AdWords
• Excellent written communication skills with the ability to craft high-impact marketing content across platforms
• Solid grasp of lead nurturing, sales funnels, and conversion optimization techniques
• Effective communication, collaboration, and project management skills

Preferred Skills:

• Experience with Google Ads, Bing Ads, and social media advertising tools
• Working knowledge of HTML, CSS, and basic website development concepts
• Proficiency with competitor and keyword analysis tools like Ahrefs, Moz, SEMrush, or DeepCrawl

ASSUMPTION: Candidates with experience in tech verticals such as cloud security, enterprise networking, or infrastructure may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 5,000,000 - INR 8,000,000 per annum (estimated based on industry standards for mid-senior level digital marketing roles in Pune)

Benefits:

• Health insurance
• Retirement plans
• Paid time off
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM IST, with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: Small (11-50 employees) - Weekday AI offers a dynamic and agile work environment, with opportunities for growth and impact

Founded: 2022 - Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups

Company Description:

• Hand-curated jobs from top startups
• Focus on quality over quantity
• YC-backed and VC-supported

Company Specialties:

• Recruitment
• Job curation
• Startup ecosystem

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on quality and curation may result in fewer job listings but higher relevance for applicants.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years) - This role offers an opportunity to lead digital marketing efforts and drive impactful campaigns

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's needs

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand skills and knowledge in digital marketing
• Career progression to senior marketing roles within the company or the broader industry

ASSUMPTION: As a small and growing company, Weekday AI may offer more opportunities for growth and impact compared to larger organizations.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with amenities to support productivity and work-life balance

Office Location(s): Pune, Maharashtra, India

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites
• The cost of living in Pune is generally lower than in major metropolitan cities like Mumbai and Bengaluru
• Pune offers a mix of urban and suburban living, with plenty of green spaces and recreational opportunities

Work Schedule: Standard office hours with flexible work arrangements available, depending on the role and team needs

ASSUMPTION: Pune's lower cost of living and mix of urban and suburban living may be attractive to candidates seeking a balance between affordability and quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview focusing on digital marketing skills and campaign management
• Final round with the hiring manager or team

Key Assessment Areas:

• Campaign strategy and execution
• Analytical skills and data-driven decision making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant digital marketing experience and achievements
• Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
• Demonstrate your understanding of the company and the role by asking insightful questions during the interview

ATS Keywords: Digital Marketing, SEO, SEM, Campaign Management, Lead Nurturing, Google Analytics, Marketing Strategy, Web Analytics

ASSUMPTION: As a small company, Weekday AI's interview process may be more personalized and flexible than larger organizations.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• Google AdWords
• Ad-tech platforms (e.g., Marketo, HubSpot, or similar)
• Email marketing systems (e.g., Mailchimp, Constant Contact, or similar)
• Webinar tools (e.g., Zoom, GoToWebinar, or similar)
• Marketing automation solutions (e.g., Marketo, Pardot, or similar)
• Competitor and keyword analysis tools (e.g., Ahrefs, Moz, SEMrush, or DeepCrawl)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's preferences.

👔 Cultural Fit Considerations

Company Values:

• Quality over quantity
• Curated and thoughtful approach to job listings
• Support for startups and the broader tech ecosystem

Work Style:

• Collaborative and agile
• Focus on quality and impact
• Openness to new ideas and continuous learning

Self-Assessment Questions:

• Do you share Weekday AI's commitment to quality and curation in your work?
• Are you comfortable working in a collaborative and agile environment?
• Do you thrive in a role that requires both creative and analytical skills?

ASSUMPTION: Weekday AI's focus on quality and curation may attract candidates who value attention to detail and a thoughtful approach to work.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may be challenging for some candidates
• Working in a small company may require adaptability and the ability to wear multiple hats
• Pune's traffic and commute times may impact work-life balance for some candidates
• The competitive nature of the digital marketing industry may present challenges in driving results and standing out

ASSUMPTION: As a small and growing company, Weekday AI may offer both opportunities and challenges for candidates seeking to make a significant impact.

📈 Similar Roles Comparison

• Unlike larger marketing agencies or in-house marketing teams, Weekday AI offers a more personalized and curated approach to digital marketing
• Candidates may find more opportunities for growth and impact in smaller companies like Weekday AI compared to larger organizations
• Career progression in digital marketing may involve moving between roles with varying responsibilities and team structures

ASSUMPTION: Candidates should consider their preferences for company size, team structure, and career progression when comparing similar roles.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product
• Conducting keyword research and on-page SEO optimization to improve organic search rankings
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI

ASSUMPTION: Sample projects should be tailored to the specific role and company, focusing on relevant marketing strategies and tactics.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Weekday AI support the growth and development of its marketing team members?
• What is the typical career path for a Digital Marketing Specialist at Weekday AI?
• How does Weekday AI measure the success of its digital marketing campaigns?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and the company, while also gathering information to make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
• Follow up with the hiring manager or team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.